The Only Off-Page SEO Walkthrough You’ll Ever Need

The Only Off-Page SEO Walkthrough You’ll Ever Need

• Jul 11, 2018
• Dan Hoff
• 0
• Digital Marketing, Search Engine Optimization, SEO

by Marc Schenker

When it comes to SEO, there are two approaches you can take to increase the search rankings of your website. They are on- and off-page SEO. On-page deals with what you can do on your own site to increase your rankings. While off-page deals with what you can do outside your site (on other sites, hence, off-page) to raise your rankings.

Both are equally vital to making sure that your site gets found in search

Optimizing your site for off-page SEO means you’ll have to improve the way that both users and search engines see your site in terms of credibility, authority, popularity and relevance, just to name a few factors. A broad simplification of this is that other sites on the web (ideally, respectable ones) will link to your content to essentially promote or vouch for it. Which, circling back now, has major benefits for your site’s reputation.

But, how can you make it really work for you? And why should you worry about it? Find out by reading the entire article at WordStream.com

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