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The No. 1 Rule and Four Essential Parts of High-Converting B2B Emails

  • The No. 1 Rule and Four Essential Parts of High-Converting B2B Emails

    by Rachel Foster

     

    Author: Rachel FosterThere is a common human behavioral tendency called decisions paralysis. Simply stated, this is manifested when buyers are confronted with too many choices, the result, in most customers, is to not buy.

     

    To Decide, Or To Not Decide. That is The Question . . .

    Decision paralysis also applies to your email marketing as well. If you give your subscribers too many options, they won’t know what you want them to do or where they should click. The best advice, in that case instead, is to focus on the Rule of One. This rule essentially states that every promotion must contain four essential elements for success.

     

    To learn more, read the full article at MarketingProfs.com

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