- 31 Mar
The Most Effective Tactics for Growing Email Lists
- Mar 31, 2017
- Dan Hoff
- Content Marketing, Email Marketing, Inbound Marketing, Social Media Marketing
by Ayaz Nanji
Marketers say social media advertising is the most effective tactic for growing email lists. However, content marketing ran a close second. This was according to recent research from Ascend2.
The report [download available] was based on data from a survey of 225 marketers based in the United States. With 39% working for B2C firms, 36% for B2B firms, and 25% for hybrid B2C-B2B firms.
Respondents to the survey indicated that content marketing is the email list growth tactic that demands the most effort. Search engine optimization ranks second in effort. That followed by social media advertising in rank order.
To see the data, charts and to download the original report, read the full article at MarketingProfs.com
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