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The Most Effective Lead Nurturing Tactics

  • The Most Effective Lead Nurturing Tactics

    by Ayaz Nanji


    Author: Ayaz NanjiNow, this may not come as a surprise. But,  according to recent research [download available] from Ascend2, marketers say that there are two tactics that work the best.


    It seems that email and content marketing are still considered the most effective tactics for driving prospects through the sales pipeline. And they are considered the top tools to drive those leads toward conversion/revenue. And that is by a wide margin as well.


    The report was based on data from a survey conducted in July 2018 among 229 marketing influencers. And to see the data and to download a copy of the original report, read the full article at MarketingProfs.com

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