The Most Effective Email Marketing Tactics in 2017

The Most Effective Email Marketing Tactics in 2017

• Oct 07, 2017
• Dan Hoff
• 0
• B2B Marketing, B2C Marketing, Email Marketing, Marketing for Small Business

by Ayaz Nanji

At some point you have probably considered using email in your marketing. You may even be using it now. And for all of us, the nagging question persists. What tactics work? And, which ones should I use?

Questions, questions, questions everywhere, and . . .

With that in mind, the people from Ascend2 surveyed a group of top marketers. They polled both the B2B and B2C focused as well as hybrid firms to get some answers. They probed to find out exactly what works best.

And what they found confirms some of the “prevailing wisdom” we hear so much about today.

It appears that marketers rank message personalization and the creation of meaningful calls to action at the top. They consider these to be the two most effective email tactics. According to their research [download available], some 50% of respondents say message personalization is among the most effective. While 38% say creating meaningful calls-to-action is among the most effective tactics.

To see more of the data and insights, read the full article at MarketingProfs.com

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