The Most and Least Important PR and Corporate Communications Tactics and Trends

The Most and Least Important PR and Corporate Communications Tactics and Trends

• Jun 11, 2018
• Dan Hoff
• 0
• Content Marketing, Marketing Communications, PR. Public Relations

by Ayaz Nanji

The big question is, when it comes to PR, what works now? There are a lot of tactics and techniques out there. But, there are some things that are rising to the top of the heap.

Why Not Ask the People Who Do PR to Find Out?

It seems fairly simple, if you want to know something, ask the people who do it for a living. And that is exactly what Sword and the Script Media and Ned Lundquist’s Job of the Week did. In February of this year, they polled 155 corporate communications and PR professionals.

They asked them what it is that they intend to use more and the directions they are moving towards. And they found some trends worth watching [view original report].

As an example, respondents ranked storytelling as the trend/tactic that will matter most over the next 12 months. Surprisingly, content marketing ranked second. And, this was followed by thought leadership, aligning with Marketing, and influencer marketing. But, to see more of the data and insights, read the full article at MarketingProfs.com

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