The Local Search Factors That Matter Most

The Local Search Factors That Matter Most

• Mar 07, 2019
• Dan Hoff
• 0
• Local SEO, Localization Strategies, Search Engine Marketing

by Ayaz Nanji

Marketers say succeeding on local search often simply comes down to a business’s location. And this opinion is backed up by recent research from Moz.

Think Local . . . Easy to Say. Hard to Do

How to use a tool that has a global presence and is built to span the globe, for a local business, has challenged marketers since the inception of the Worldwide Web. So Moz took a deeper look into this issue. They wanted to understand how some marketers are addressing this dilemma. They went about this through a survey of more than 1,400 local marketers. And these were people who work either in-house for businesses or for agencies specific to localization.

Some of their findings may come as a surprise. But, for the most part, they found that for some, proximity to the searcher is the top factor determining ranking in Google’s Local Pack. To see more of the data and insights as well as a chance to download the original report, read the full article at MarketingProfs

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