- 28 Jun
The Little-Known Personalization Strategy that’s Taking the Web By Storm (And How to Use It)
Marketers continue to embrace personalization and all its benefits. Typically it all starts with marketing segmentation that looks squarely at a user’s buying behaviors. And then, using that information, it attempts to predict their next actions. But a new strategy, mindset segmentation, goes deeper.
What is Mindset Segmentation?
According to Kellie Cummings, “mindset segmentation identifies people based on their emotional desires and expectations […] Simply put, there’s more to customers than their willingness to purchase products. When employees see the human side of customers, they can develop communications that sustain customers’ trust.”
So how do you do it? To find out, read The Little-Known Personalization Strategy that’s Taking the Web By Storm (And How to Use It) at KISSmetrics.com