The Latest Google Paid Search Trends

The Latest Google Paid Search Trends

• Jun 07, 2017
• Dan Hoff
• 0
• Mobile Marketing, Search Engine Optimization, SEO

by Ayaz Nanji

It has finally happened. The proportion of clicks on Google AdWords units originating from mobile phones increased significantly in the first quarter of 2017 (1Q17) compared with the first quarter of 2016. This was according to recent research from iProspect.

The Tide Has Finally Turned – Mobile Search Has Taken The Lead

It seems that some 59% of clicks on Google paid search units in 1Q17 came from mobile phones. This number was up by 24% from 1Q16. In addition the study revealed that 32% of clicks in 1Q17 came from desktop computers, and 10% from tablets.

To see all of the data and to download your own copy of the original report, read the full article at MarketingProfs.com

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