The Insider’s Guide to Strategic B2B Webinar Campaigns

The Insider’s Guide to Strategic B2B Webinar Campaigns

• Oct 29, 2018
• Dan Hoff
• 0
• Content Marketing, Conversion Strategies, Webinar Marketing

by Rohan Ayyar

Webinars have been increasingly used as an interactive, visual form of content marketing, for both educational and promotional. In fact, about 60% of B2B marketing teams make webinars a key part of their content strategy.

Just Because “Simply Everyone” Does it Doesn’t Mean it Works

However, just because something is popular doesn’t mean it’s working. Current engagement rates for most webinar watchers are pitifully low. In fact, dipping to 15% in some cases.

But capturing their attention is essential for growing conversion rates. After all, an unengaged audience is not likely to convert into customers. So, here are a few strategic B2B webinar pointers on how to do that at TargetMarketingMag.com

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