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The Importance of Using Social Media in B2B Advertising

  • The Importance of Using Social Media in B2B Advertising

    by Casey Wilson

     

    Author: Casey Wilson, M.A.Most marketers are aware of the value of social networks in B2C campaigns. However, they often overlook social media as a useful part in B2B advertising. But, dispelling the myth that social media cannot be a utility for B2B advertisers starts with understanding the role social plays.

     

    Facebook, Instagram Twitter, YouTube and LinkedIn Too?

    Each social media platform has a place and purpose in B2B brand building. After all, business decision-makers have social lives and social accounts, too. We can assume that users may not immediately be in a business mindset when using Facebook or Instagram. But, with tailored content that serves as an introduction can unobtrusively spark interest.

     

    Now, to learn how to do that, read the full article at TargetMarketingMag.com

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