- 22 May
The Impact of Saying Thanks in Email Subject Lines
by Ayaz Nanji
Well now, this should not be any surprise. But, email subject lines that express gratitude tend to outperform email subject lines that do not. This is according to recent research from Cheetah Digital.
Always Remember to Say “Please” and “Thank You”
The report [download available] was based on 2017 data from email campaigns sent by Cheetah Digital clients in a wide range of verticals. But what the researchers found was fairly stunning. And what they discovered was that mail subject lines that included terms such as “with heartfelt thanks” and “thank you!” had higher average unique open and unique click rates. And not just marginally higher. They were 69% and 38% higher, respectively, than subject lines which did not express gratitude.
So, to see more of the data, the charts and additional insights, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.