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The Essential Reading List for Growth Hackers

  • The Essential Reading List for Growth Hackers

    by Laxman Papineni

     

    Author: Laxman Papineni I’ve always been in awe of growth hacking. Although I see a lot of different definitions surrounding this buzzword, I like growth hacker Aaron Ginn’s summation the best: A growth hacker is someone whose passion and focus is pushing a metric through use of a testable and scalable methodology.

     

    One reason I like this definition is because it hints at the how much entrepreneurs and seasoned professionals can learn from the depth of understanding growth hackers have about how companies grow — and their ability to draw connections between how a company is performing, and the actions needed to lead to healthy, rapid growth that improve performance and set a company up for success. Here is The Essential Reading List for Growth Hackers.

     

    Read the full article at HubSpot

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