The Decline of Organic Facebook Reach & How to Outsmart the Algorithm

The Decline of Organic Facebook Reach & How to Outsmart the Algorithm

• Apr 19, 2017
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• Facebook, Lead Generation, Social Media Marketing

by Sophia Bernazzani

You’ve likely noticed, over the past few years, a fan engagement drop on your Facebook page. This has shown up in how many of your fans have been viewing and interacting with your organic posts. This decline in organic Facebook reach came to a head in 2014, when marketers started picking up on and complaining about the situation.

The two main reasons for the organic reach decline?

First, there’s simply too much content being published on Facebook, making visibility in the News Feed increasingly competitive. Second, Facebook is deliberately trying to show people the content that is most relevant to them, as opposed to surfacing all the content available.

The good news in all of this is that there’s a lot you can do to counteract these changes. To learn how you can improve your Facebook Page’s organic reach, read the full article at HubSpot.com

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