The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

• Sep 12, 2017
• Dan Hoff
• 0
• Conversion Strategies, Lead Generation, Search Engine Marketing, SEO, Website Conversion Strategies

by Daniel Kohn

When it comes to digital marketing success, if you ask five experts, you’ll probably end up with five different answers. But what’s really the end goal? Why are you doing whatever it is you’re doing?

Conversion, Conversion, Conversion

Whether that means signing up, downloading, opting in, subscribing, or purchasing, you want your target to do something. Ultimately, everything else should be assisting that one objective. It is, in reality, all about moving the dial, getting someone to move from “interest” to engage and then to purchase.

Some might argue that the most important way to do this is with good SEO.  Others might say that it is the User Experience that matters most. But it’s a massive mistake to believe that SEO and/or UX alone will do much for your conversion rate. So, to fully understand The Conversion Rate Conundrum: Common Mistakes and What to Do Instead, read the full article at KISSmetrics.com

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