The Content Types That Generate the Highest-Quality Leads

The Content Types That Generate the Highest-Quality Leads

• Aug 25, 2017
• Dan Hoff
• 0
• B2B Marketing, B2C Marketing, Content Marketing, Conversion Strategies, Inbound Marketing, Lead Generation, Website Conversion Strategies

by Ayaz Nanji

Marketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert. This was according to [download available] recent research from Ascend2.

What Does The Market Really Want?

According to the report findings, some 46% of respondents say research reports generate leads with a high conversion rate. While 44% say videos/motion graphics generate leads with a high conversion rate. Additionally they found that social media content ranks third. 42% say it generate leads with a high conversion rate. This was followed by webinars/webcasts at 40%.

To see more of the data and to download the original report, read the full article at MarketingProfs.com

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