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The Comprehensive Guide to Online Advertising Costs

  • The Comprehensive Guide to Online Advertising Costs

    by Dan Shewan


    Author: Dan ShewanGrowing your business through online advertising has never been easier. That said, there’s a lot of information to get your head around, and for newcomers to online advertising, it can be a little intimidating to say the least.


    So Many Options. So Little Time . . . and Money

    Every online advertising platform has its own strengths and weaknesses. And there are dozens of ad formats, campaign types, and performance metrics for advertisers to consider. Underneath it all, however, is always the same burning question:


    “How much is this going to cost me?”


    To help you answer that question, here is an in-depth look at advertising costs on three of the largest online advertising platforms – Google AdWords, Facebook Ads, and Instagram at WordStream.com

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