The Complete Guide to Advertising on Instagram

The Complete Guide to Advertising on Instagram

• Nov 28, 2017
• Dan Hoff
• 0
• Facebook, Instagram, Social Media, Social Media Marketing

by Margot da Cunha

So you’re running paid search and display ads. You’re on Google. You’re advertising on Facebook, LinkedIn, Twitter, and even some niche industry-related social sites. Perhaps you’re even running some guerilla advertising campaigns, or commercials.

But for some strange reason, you dismissed Instagram.

That’s probably because you’re unsure if it Instagram will yield ROI. But, now is not the time to ignore Instagram! While Instagram may be younger, with fewer users, than its parent company Facebook, Instagram is the breakout star. It provides a platform to tell visual stories through various ad formats. And many advertisers have seen this channel yielding higher ROI in comparison to their other advertising campaigns.

But as with so many of the social media platforms, with a high number of active folks scrolling through their feeds at all hours of the day, how in the world can a little business like yours stand out? This is where Instagram advertising comes into play. And to help you understand how to use it, here is a guide where you’ll learn everything you need to know to get started with an Instagram advertising campaign at WordStream.com

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