The Changing Content Preferences of B2B Buyers

The Changing Content Preferences of B2B Buyers

• Apr 06, 2017
• Dan Hoff
• 0
• B2B Marketing, Content Marketing, Inbound Marketing, Lead Generation

by Ayaz Nanji

A recent research from Demand Gen Report and Uberflip [report download available] has some interesting indications for B2B content marketers. It seems that B2B buyers say they are now paying more attention to the trustworthiness of content sources when evaluating products/services.

Mobile Content Moves Up the Preference Chart for B2B

The report revealed that some 72% of B2B buyers say they have been placing a higher emphasis on the trustworthiness of content sources over the past year. While 52% say they have been increasingly preferring mobile-optimized content. And even more importantly, 46% say they’ve been preferring shorter format pieces.

For all of the data and insights, read the full article at MarketingProfs.com

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