The Business Case for Behavior-Changing Content: Five Rules of Engagement

The Business Case for Behavior-Changing Content: Five Rules of Engagement

• Jul 17, 2017
• Dan Hoff
• 0
• Content Marketing, Conversion Strategies, Demand Generation, Marketing Strategies

by Tara-Nicholle Nelson

Most marketing conversations these days revolve around terms such as “Omni-channel” and “programmatic.” Or they touch on topics such as the ever-evolving social media channels and the need for brands to produce click-worthy content. After all, content is still one of the best ways to engage your customers.

But you must rethink it. It’s not about beautiful stories about your brand. It’s about high-value, behavior-changing content. And it’s about your customers and their aspirations.

It’s All About the Engagement Factor

Engaging content is content that people care about. It is content that gets their attention, captures their interest. And, in best-case scenarios, brings them back, time and time again. Or, it moves them along their journey to purchase your product or service.

To learn how to make this all happen, read the full article at MarketingProfs.com

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