• 1+360 303 1585
  • info@DanLHoff.com

The Brand-Content Preferences of Different Age Groups

  • The Brand-Content Preferences of Different Age Groups

    by Ayaz Nanji


    Author: Ayaz NanjiFor content marketers, there are constant question. Most want to know what content types work best? How can it work better?  And, what content works at the various buyer journey points.


    Now, it has occurred to someone that there might be some influence of a buyers age on content type preferences. So, which types of content do consumers of various ages prefer? And, do some content formats resonate more with certain age groups? And, what types of content have a greater appeal for certain age groups?


    Good Questions. Now What’s the Answer?

    To find out, HubSpot surveyed 3,010 consumers age 18 and older. They conducted a study of consumers from Colombia, Germany, Mexico, and the United States. And, what they discovered was that, yes, there are differences in content preferences between age groups. So, to see more of the data and to download a copy of the study, read the full article at MarketingProfs.com


    NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.

    Comments are closed.