- 11 May
The Beginner’s Guide to Conversion Rate Optimization (CRO)
by Ben Cotton
Today, most marketing teams are structured to drive traffic towards websites. This, in the hopes, then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic. And hopefully even more success.
An oversimplification, but that’s the standard marketing playbook. Few marketing teams focus on getting more from existing traffic.
That’s where conversion rate optimization (CRO) comes in.
But what is Conversion Rate Optimization (CRO)? And is it right for you? To learn what it achieves, why you should do it, and how your team can execute it, read the full article at HubSpot.com