- 27 Sep
The Beginner’s Guide to B2B Facebook Advertising
by Allen Finn
“Facebook ads? But we’re B2B!” For B2C advertisers the case is obvious, right? But for B2B? Well, not so much.
Why That’s Just Plain Crazy Talk
Facebook is an exceptional tool for growing brand awareness and engaging with prospects. It’s a place to find new customers. You can offer promotions and serve exceptional remarketing creative. And, ultimately gaining inciting affordable conversions. When it comes to multi-touch B2B marketing, however, in industries with months-long sales cycles and niche clientele, the skeptics remain.
To those who still think Facebook is nothing more than and endless stream of posts of feline hijinks, you’re missing a massive business growth opportunity. So, to see how you can really leverage Facebook in your B2B marketing, read the full article at WordStream.com
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