The Basics of Branding in 2019: What You Need to Know

The Basics of Branding in 2019: What You Need to Know

• May 08, 2019
• Dan Hoff
• 0
• Brand Marketing, Digital Marketing, Marketing Strategies

by Konstantin Rabin

There is good news. Thanks to new technology, customers are receiving thousands of advertisements from different brands each day. But there is  bad news too. And, thanks to that same technology, customers are receiving thousands of advertisements from different brands each day.

Shocking! It’s Shocking, I Tell You

With this fast and continuous communication, many brands find it hard to keep their name at the top of the mind of the customer. And most struggle to even get noticed. As and example, studies show that most customers today would not even notice if approximately 70 percent of brands ceased to exist tomorrow.

After all that advacne in technology, this year, branding will be taking a turn to the human side. While technology will stay an essential part of the interaction with customers, companies will have to create a brand that is compassionate, based on values and builds an active community. But how? And what are the trends? Well, here are five trends that will define your branding strategy and what you need to know about the Basics of Branding today, on Jeff Bullas’ Blog.

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