The Bandwagon Effect: 5 Ways to Use the Power of the Crowd to Supercharge Your Conversions

The Bandwagon Effect: 5 Ways to Use the Power of the Crowd to Supercharge Your Conversions

• Jan 07, 2019
• Dan Hoff
• 0
• Conversion Strategies, Demand Generation, Marketing Strategies

by Robert Mening

We‘ve all heard it before. It is a well-worn phrase.

But, what exactly is the Bandwagon Effect?

It refers to people’s propensity to do something based upon a “follower principle.” They do it because a lot of other people are doing it. And, this is regardless of whether what is being done aligns with their original beliefs.

The bandwagon effect has been shown to be extremely powerful. Its effect has been observed in politics, public policy, and marketing. And countless studies have shown that the bandwagon effect influences people’s willingness to not only use an item but to also pay more fore it.

So, how do you leverage the bandwagon effect to boost your conversions? Here are some ideas at HubSpot.com

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