The AIDA Model: A Proven Framework for Converting Strangers Into Customers

The AIDA Model: A Proven Framework for Converting Strangers Into Customers

• Oct 31, 2018
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• Content Marketing, Conversion Strategies, Inbound Marketing

by Clifford Chi

In 1898, Elias St. Elmo Lewis anonymously wrote a column about three advertising principles he found useful throughout his career. Through the years this model matured to become a standard that typically expressed as the acronym, AIDA. And is widely used in the advertising industry. In the digital age, brands have even based their entire marketing strategy on the AIDA model.

But, What is The AIDA Model?

The AIDA model describes the four stages a consumer needs to go through to become a customer. The stages are Attention, Interest, Desire, and Action (AIDA). And during these four stages, your content will ideally attract attention to your brand, generate interest in your product or service. And, even go so far as to stimulate a desire for it, and spur action to try or buy it.

As Proven Formula, it Can Guide Your Content Creation

The AIDA model is a sturdy framework for guiding your audience through the buyer’s journey and spurring them to act. And if you apply it to your content marketing, you’ll be leveraging a proven formula that can consistently engage, persuade, and convert an audience into customers. So to learn how, read the full article at HubSpot.com

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