The 5 Types of Social Media: Which is Best for Your Business?
by Pamela Bump
Research tells us that over 97% of marketers are now using social media to engage with their audiences. But if you’re trying to start a social media strategy for your company, you have questions. You might be wondering which type of platforms you should be on. And you may not know which one is best for your business.
Big and Getting Bigger
The list of social media platforms is growing. And well-known platforms like Facebook are always evolving and adding new features. With a greater and greater need for a social presence and an overwhelming amount of platform choices, it can be hard to pick which social channels to use. You might not want to spread yourself too thin by managing a channel on every imaginable platform. But you also don’t want to miss great brand-awareness opportunities.
To help you make informed decisions about which platforms to use, Pamela Bump, staff writer from HubSpot brings us some great guidance on some of the core-types of social media. And, in this article, she also provides some specific examples of platforms within each category, and the pros and cons that each type might present. To lean in all, read the full article at HubSpot.com