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Testimonials Are B2B Companies’ Most Important Marketing Tool

  • Testimonials Are B2B Companies’ Most Important Marketing Tool

    by Ella Patenall

     

    Author: Ella PatenallIn today’s hyper-competitive world customers don’t want marketing spiel. Your B2B customers can smell a sales pitch a mile away. And they are skeptical.

     

    But, What is it That Customers Want . . . ?

    Studies show us that what customers want is balanced and unbiased information. And they want it from people they can relate to. Plus, they want concrete figures and results not buzz words and slogans. And well executed customer testimonials can do exactly that.

     

    Testimonials build trust between the company and its users. And they help customers overcome any skepticism they might have. So, how can you start developing a solid customer testimonial program? You can start by reading the full article at MarketingProfs.com.

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