- 28 Apr
Technology Is for Storytelling, Not Just for Looking Trendy
by Josh Cohen
Has this been done before? It’s an honest question that marketers always ask when considering using new technology to tell their stories. Who wants to be a has-been?
But when discussing applying technology to brand experiences, it is not the best question to be asking. The right question is “Does the new technology help tell a better story about my brand or will the story be about the technology itself?”