Technology Is for Storytelling, Not Just for Looking Trendy

Technology Is for Storytelling, Not Just for Looking Trendy

• Apr 28, 2015
• Dan Hoff
• 0

by Josh Cohen

Has this been done before? It’s an honest question that marketers always ask when considering using new technology to tell their stories. Who wants to be a has-been?

But when discussing applying technology to brand experiences, it is not the best question to be asking. The right question is “Does the new technology help tell a better story about my brand or will the story be about the technology itself?”

Read the full article at MarketingProfs

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