Tech Update: Mobile and Social Media Usage, by Generation

Tech Update: Mobile and Social Media Usage, by Generation

• Jun 02, 2018
• Dan Hoff
• 0
• Generational Marketing, Mobile Marketing, Social Media Marketing

from Marketing Charts.com

Millennials continue to be the generation with the broadest access to smartphones and the heaviest use of social media. But Gen Xers are more apt to be using tablets and a majority of Boomers are also “embracing” digital technologies. This, according to a report [download available] from the Pew Research Center.

Smart Phone Adoption is Growing at a Huge Pace

Also, not surprisingly, smartphone ownership has blossomed in recent years. Less than 5 years prior than this latest study, in May 2013, just half of the adult population owned a smartphone. Today, that number has swollen to 82% of all cell phone users. The marketing implications for this alone is huge and highlights the growing importance of a mobile-first strategy in the coming years.

To see more of the data, to read more insights and to download a copy of this report, read the full article at MarketingCharts.com

Comments are closed.