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- 07 Feb
Smartphones Reportedly Account For Half of Paid Search Clicks
This may not come as a surprise, but smartphones have grown to represent half of all paid search clicks during Q4 2017. This, according to Merkle’s latest quarterly Digital Marketing Report [download page], covering client activity. While smartphones passed that mark on Google a year earlier, they’ve yet to have the same impact on Yahoo and Bing, dragging down their cross-platform average.Meanwhile, tablets’ influence in the paid search space continues to drop. In Q4, tablets accounted for just 8% of search ad clicks and an equal 8% of search ad spending. That’s down from close to one-fifth of clicks in early 2014.
To see all of the data and additional insights, read the full article at Marketing Charts
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- 02 Dec
When Is SEM Right for Your Company?
You’ve probably heard a lot about search engine marketing. But depending on your goals and budget, it might not be right for your small business.SEO? SEM? Which is Which?
Many business owners struggle with how, when, or if to use search engine optimization (SEO). And many are unsure of if they really need search engine marketing (SEM). While both tactics are beneficial, several factors need to go into the decision-making process—depending on each business owner’s goals and budget.
To find out if SEM is right for your company, read the full article at Manta.com
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- 24 Apr
SEO Basics: Complete Beginner’s Guide to Search Engine Optimization
by Tom Demers
One of the most asked questions we run into at Dan Hoff Marketing, is “how can I use search engines to build my business?” SEO, one of the most potent marketing tools in the modern digital world, is also the most complex and least understood. For most small businesses, it remains a mystery.
What is SEO & Why is it Important?
What’s likely interesting to you as a business owner is how you can actually leverage SEO to help drive more relevant traffic. How can you generate more leads, additional sales, and ultimately higher revenue and profits for your business?
And, Why Should I Care About SEO?
The real value of leveraging search comes form something called commercial intent indications. After all, lots of people search for things. That traffic can be extremely powerful for a business. Not only because there is a lot of traffic, but because there is a lot of very specific, high-intent traffic. That means people are not only visiting, they may have a purchase purpose. And that purpose is indicated by what they are searching for and how they are searching.
So what works? How do you get all of this valuable traffic to your site? This Complete Beginner’s Guide to Search Engine Optimization by Tom Demers can help. Read the full article at WordStream.com to demystify SEO.
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