- 12 Feb
5 Infographics to Teach You How to Easily Make Infographics in PowerPoint
by Erik Devaney
Don’t belive the headlines over the past several years proclaiming “infographics are dead.” Actually, infographics are alive and well. In fact, as of 2018, the use of infographics among B2B marketers has increased. And, this was the most of any in the last four years, now at 65%.
According to John Medina, adding an image to written content can increase the retention of that information by 55%. Wow! But how can those who don’t necessarily have a design background, or the budget to hire a designer create professional-looking infographics?
Here’s a Little Secret: Use the Software You Probably Already Have
That’s right, PowerPoint can be your best friend when it comes to visual content creation. And to help you get started, the active minds over at HubSpot have some great advice plus templates you can download and use for free. So, read the full article and get your free templates at HubSpot.com
- 31 Jan
6 Cognitive Biases You Can Exploit to Boost Sales
As human beings, we tend to think we are perfectly rational beings. But, in reality we aren’t. At least that’s what decades of cognitive research has shown. And that research has shown that simple, seemingly innocent tweaks can significantly influence the choices that consumers make.
These simple tweaks can significantly influence decisions thanks to cognitive biases.
Cognitive biases are common mistakes in reasoning that occur when we value perception or beliefs over reality. And some of these cognitive biases are common enough that you can count on them to influence consumer behavior, and even include them in your marketing strategy.
To get you started, here are six cognitive biases that you can use in your marketing strategy to boost sales at WordStream.com
- 22 Jan
Form UX: How to Design a User-Friendly Form
Think about the websites you visit and ask yourself, what’s that site’s overall functionality like? How long do the pages take to load? Is the site navigation easy to use? Are you able to quickly find the information you’re looking for? These are all aspects of a website’s user experience (UX).
Why does form UX matter?
And that user experience applies to every part of your website, including your web forms, in regards to accessibility, ease of use, and convenience. An online form with great UX is easy for your visitors to work though, simple to understand, and feels professional.
And when your form has all of these factors, you’re likely to see an increase in your number of conversions. That’s why getting your form’s UX right is critical for your business. So, to learn hot to build great UX and ensure positive interactions between your site visitors and forms, read the full article at HubSpot.com
- 18 Jan
Are Lead Gen Forms Dead: The State of Email Lead Capture in 2019
by Alex Birkett
Email lead capture is the process marketers use to collect information from their website visitors. And, inspite of the process being fairly straightforward, strategies often vary in how we capture leads.
And The Results Vary Quite a Bit as Well
Unfortunately, the diversity of lead capture strategies, tools, and results can make it difficult to know precisely which process you should follow. So, HubSp0t decided to conduct a survey. And they were able to uncover a number of email marketing trends.
In particular, they wanted to find out more about the tools marketers are currently using for lead capture. And, what strategies they are using to optimize their efforts, and what kind of results and conversion rates people are seeing. So, to learn what they discovered, read the full article at HubSpot.com
- 21 Dec
Happy Festivas to Each and Everyone . . .
. . . and now on to the Feats of Strength
- 08 Dec
What Sender Reputation Means for Your Email Marketing
In email marketing, breaking through the noise has never been more challenging. More than 280 billion emails are sent each day. And that number is projected to skyrocket to 333 billion by 2022. So, even if you spend hours crafting the perfect email, all that effort may go unnoticed. That’s because roughly 20% of all emails never actually make it to the intended recipient.
It Takes More Than Just Another “Pretty Design”
Though much is made of the content of an email or its design, sender reputation holds plenty of power over where an email ends up. The stronger your reputation, the better the chance your email will reach its expected destination.
So if you are wondering what’s the best way to avoid falling victim to the dreaded spam folder? Try zeroing in on your reputation. And to get you started, here are a few steps you can take to enhance your brand’s reputation—and, ultimately, improve email deliverability at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Free Registration is required to read this article.
- 04 Dec
New Report: Content Strategies for Better SEO
Content marketing is no longer the shiny new object. Those who have caught on are no longer asking “should we do this”. Rather, they are asking “how do we really dig in and get results?”
It seems that content marketing has matured. And the one most convincing pieces of evidence of this maturation comes from a report [download available] just released by the Content Marketing Institute. In cooperation with MarketingProfs, they surveyed a broad range of B2B content marketers across the United States.
In the 2018 results, and the insights they provide, offer some key characteristics of the more successful marketers. To see what they are read on and consider how your organization stacks up against your peers.
- 30 Oct
What is Google AMP? A 2-Minute Rundown
by Clifford Chi
In a society hooked on instant gratification, people don’t like waiting for things. And that’s why over 25% of visitors will leave a website that doesn’t load in six seconds.
Fortunately, in 2016, Google launched their solution to sluggish mobile web pages. They called it “The Accelerated Mobile Pages Project” or “The AMP Project”. And the technology can load web pages in less than one second and use 10 times less data than regular web pages.
But, Really, What is Google AMP? And Do I Need to Use It?
Briefly, Google AMP is a website publishing technology that lets you create web pages that load almost instantly on mobile phones. So, for more details on how it works, read the full article at HubSpot.com
- 26 Oct
6 Tips for Writing Compelling Bullet Points
by Clifford Chi
Bullet points are arguably the most versatile tool in a writer’s arsenal. They break up your writing, making it easier to digest. And by drawing more attention to your ideas, they can also inspire action.
Whether you’re writing landing page copy that aims to convert visitors into contacts, or a work report that aims to persuade your team lead to pursue your proposed strategy, crafting compelling bullet points is crucial for making your ideas easier to understand and encouraging your desired action.
Here are six ways you can do that at HubSpot.com
- 22 Oct
Lead Generation Forms: 22 Examples to Help You Convert More Leads
Have you ever completed a lead generation form and thought to yourself, “Wow, what a great experience. I just had filling out that form!”?
But, you might recall a negative experience you had while completing a website form. After all, lead generation forms are crucial to your business. They’re how you attract website visitors and turn them into leads. And you can’t afford to have a form on your website that doesn’t create a positive, painless experience for those visitors.
So to give you a little help, the people at HubSpot have compiles 22 of their favorite lead generation forms and examples. And they even included key takeaways from each to help you create a great user experience and increase your own conversions. To learn more, read the full article at HubSpot.com
- 18 Oct
Why You Should Create Multi-Step Forms and How They Can Increase Conversions
We all know that a multi-step form that requires dozens of field entries can easily become complicated, frustrating and time-consuming for your leads. And, as a result, many will simply not finish the form. And a lead or new customer is needlessly lost.
“A Little Bit of Sugar Makes the Medicine Go Down . . .”
But there is a way to make registration with a multi-step form a positive experience for your website visitors. A well-crafted multi-step form means that more visitors will complete your form with fewer hiccups.
Now, you may be asking yourself how creating more work for your leads by spreading information out across a multi-step form could possibly be a good thing when it comes to user experience — fair question. To see the answer and to learn exactly how you can do this, read the full article at HubSpot.com
- 08 Oct
How to Create a Sign Up Form That Converts
Honestly. There is a simple and affordable way to increase leads and create more conversions through your website. Sounds intriguing, right? But what is it?
It’s All About That Lowly Sign-Up Web Forms
That’s right. In addition to increasing leads and conversions, a well designed sign-up form can also help you grow your mailing lists. And they can help you learn more about the people interested in their company and products.
But most simply are not built to convert. A good form makes the opt-in process simple and increases the number of conversions. But what makes a good sign up form? To see 13 Tips to Create a High Converting Sign-Up Form, read the full article at HubSpot.com
- 17 Sep
How To Boost Your ROI By 223% With Conversion Optimization Tools
Conversion optimization tools are estimated to have an average ROI of 223%. And that is to be totally expected. It seems that they’re largely responsible for most conversions and revenue today.
However, CRO tools are more expensive than many other marketing tools. And there are so many of them out there.
But at the end of the day, it’s not using these tools that matters but what they do for your business. And what they do largely depends on how you utilize them. So, to learn the best strategies to get the most out of your conversion optimization tools, read the full article on Jeff Bullas’s Blog.
- 15 Sep
15 Ways to Get More Conversions, Starting Today
by Olivia Ross
Picture a faucet with a steady stream of water coming out. The water is pouring into a bucket, but the bucket is full of holes. Some of the water makes it into the bucket, but most of it is leaking through the holes, so you can never fill up the bucket.
Now imagine the water is leads, and the faucet is PPC.
PPC will turn on that traffic and get those leads flowing down the pipeline. But if your pipeline is broken, you’re losing a lot of valuable leads. And those lost leads could have turned into sales.
So what can we do to patch up those holes? Here are 15 ideas that could provide substantial lift in your conversion rate at WordStream.com
- 06 Sep
7 Facebook Retargeting Tactics You Must Try
by Asi Dayan
Retargeting in general has proven to be extremely useful. The value of retargeting is that it focuses upon returning visitors. These are people that have already shown some form of interest in your product or offer. And that translates into much higher odds of both clicking and converting. And, those odds even increase the more often your target customer sees the ad.
But What About Retargeting on Facebook, You Ask . . .
What you may not know is that retargeting on Facebook is a super-powerful as well. It is a way to turn your site visitors into converted users who sign up, subscribe, download an e-book, make a purchase, or whatever it is you are trying to achieve with your website and marketing efforts.
But there’s much more to retargeting than just showing the same generic ads to all your past site visitors from one single retargeting ad set. Keep reading at WordStream.com to learn the seven retargeting tactics that will take your efforts on Facebook to the next level.
- 07 Aug
Master Online Lead Generation by Reducing Friction
For a lot of us generating leads is a top priority. But, you also know it’s no easy feat to convert visitors into leads. There are a ton of potential blockers that can either distract, prevent, or turn off potential leads from filling out your forms.
So, How Can it be Made Easier?
There is really only one way to overcome these obstacles. And that is to create a lead generation process that’s as frictionless as possible. But, to achieve this, you need to remove all of those distracting, annoying, and confusing obstacles that commonly prevent visitors from converting.
If you want to ensure you’re creating as frictionless a conversion process as possible, then follow these 10 tips from HubSpot.com
- 02 Aug
Conversion Rate Optimization: How to Turn Prospects into Visitors and Visitors into Customers
If you already have website and you have traffic, then, Conversion Rate Optimization (CRO) is probably high up on your list of priorities. That is, turning more of your website visitors into customers – or, converting them.
But What is a Conversion?
A conversion is any specific and desired action is taken by your prospects. It can take place anywhere throughout your sales process. And it can happen either on your website or outside of it. But how can you manage it? And, what are the best techniques to use? Or, what tools are there to help?
To answer these questions and to give you a better understanding of Conversion Rate Optimization (CRO), how it works and how you can make it work for your marketing success, read the complete guide at Jeffbullas’s Blog.
- 20 Jul
How to Write Compelling Copy: 7 Tips for Writing Content That Converts
The art of creating compelling copy is crucial to any content marketing program. After all, copy is writing that sells. So by definition, it has to be compelling.
Does your copy also have to be clear and concise? Absolutely. Brevity and clarity will ensure that your message is digestible. That is important if you want your words to be read and understood with ease. That said, the clearest, most concise copy ever written is still a bust if it doesn’t compel its readers to act.
If your goal is to write clear, concise copy, then you can train yourself to do that. Just follow a few guidelines and, of course, practice. But if you want to write compelling copy, then you have to do a lot of research and even more critical thinking. So, let’s break it down at HubSpot.com
- 07 Jul
The Case Against SKAGs
As summer is heating up, let’s talk about another HOT and controversial paid search strategy. Let’s dive into SKAGs!
Single Keyword Ad Groups [SKAG] have been a hot topic among the PPC community for a while. Some argue that this form of account organization allows you to create extremely targeted AdWords campaigns. And who wouldn’t want to keep everything tightly wound together. After all, then your money is only spent on those searching for the EXACT keyword that speaks directly to your products or services?
In a Bifurcated World, Even AdWord Strategies are Controversial
While some PPC people love SKAGs, they’re not right for everybody. And after some careful review, it is clear that there’s a case to be made against using SKAGs in your paid search accounts. So, to learn more about how SKAGs work, and why you might want to consider other keyword grouping strategies, read the full article at WordStream.com
- 30 Jun
The 5 Critical Components of Fantastic Lead-Capture Forms
The lead-capture form is, and should be, the main focus of a lead-capture page. Perhaps better known as a landing page, it is an essential part of your business success. And, the ultimate goal of this page is to get your visitors to fill it out with contact information. And in exchange they will receive something of value, like a piece of content that has value to them.
It’s Impossible to Generate Leads Without a Fantastic Lead-Capture Form – Duh!
But, if you don’t have a form, or that form simply works against your goals, then your efforts and content will be wasted. And because the formatting and design of your lead-capture form has a direct impact on your conversion rates, it’s absolutely critical that you approach them wisely.
There are really only five main components that you need to master in order to have success. So, to learn all of The Five Components of a Lead-Capture Form, read the full article at HubSpot.com