- 09 Nov
Filling the Funnel: Proven B2B Video Marketing Styles
by Sean Gordon
B2B video marketing has radically shifted the manner that we communicate with prospective buyers. And the overall video marketing landscape is constantly morphing in response to new strategies.
And that means that in today’s competitive video marketing landscape, a lot of catching up and jumping ahead has happened. Relying on the old methods of pushing a few product and company videos just isn’t going to cut it. Your prospective buyers are sophisticated and being courted constantly. And, in response B2B brands demand clear and clever content that is going to cater to their individual needs and concerns as a company.
Needless to say, it’s time to step up to the plate and start exploring some different takes on video marketing. So, to see a few B2B video types and where they can be used in your marketing funnel to get the best possible results for your customers, read the full article at TargetMarketingMag.com
- 07 Nov
Why and How You Should Use Instagram’s IGTV to Improve Your Social Media Video Strategy
by Alice Oh
With its release of IGTV, Instagram is tapping deeper into the rise of video content. And brands and marketers have taken notice. The new platform is a great place for content creators who want to use longer-form videos. Major brands, including Netflix, Chipotle, and Nike, have taken advantage of it, publishing content for their IGTV channels.
Take the Path Less Traveled and Win
And now, IGTV represents an opportunity to dominate long-form vertical video content in a space that’s less flooded with content from competitors. Therefore, content will be more easily visible and accessible to their followers. Brands that take advantage of this in-depth viewing experience now can become an early pioneer and reap the benefits.
So, if you want to elevate your social media video efforts, here are a few ideas that can help your brand best harness the power of IGTV. So, here are 7 tips to help marketers use IGTV at MarketingProfs.com
- 20 Oct
How to Create a Video Marketing Strategy
Before you add video to your marketing arsenal, you need a strategy that goes beyond simply creating and uploading videos. Your video strategy should address why you’re making them, for whom you’re making them, and how they will help you reach your goals.
Your Strategy is The Road, Not the Destination
Your strategy will evolve over time, so it’s not crucial to get it perfect at the onset. What you do need is enough of a framework to get started in the right direction. Then it will begin to have purpose and not just be another tactic.
Here are five steps to help ensure your video marketing strategy is purposeful at MarketingProfs.com
- 26 Sep
The Beginner’s Guide to YouTube Marketing for Small Businesses
YouTube is one of the biggest websites around. To be more specific, it’s currently the second most popular website in the world.
And even though most people don’t think of YouTube primarily as a search engine, that’s exactly what most visitors do on the site. YouTube’s not just the second most popular website; it’s also the second most popular search engine, In fact, it is only topped only by Google. And this means that the platform presents a huge potential for reach for your business.
But, Is YouTube marketing the right solution for your business?
So, if you are looking for alternative ways to promote your business online, look no further. But if you are wondering if YouTube is really the right solution for your business, here is a great guide to get you started at WordStream.com
- 25 Sep
The Ultimate Guide to IGTV
In recent years, we’ve seen the power of video on the internet. After all, Facebook alone gets eight billion average daily views. And YouTube’s video platform has enabled people to become national superstars.
Face It, Video Marketing is Hot
It’s no surprise to hear people often prefer video over other types of online content. And you’ve probably already know of a few options for publishing and promoting long-form video content — like YouTube, or Facebook Live. However, now there’s another option. IGTV. In June 2018, Instagram released its own long-form video feature.
But, where to start? And, how can you use it for your business? To learn how, read the full article at HubSpot.com
- 22 Sep
The Ultimate Guide to Video Marketing
Brands need a video marketing strategy. Now, this idea isn’t new. But, what has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts. And especially important to your social strategy.
Why is This Important?
Well, if you aren’t creating video, you’re likely falling behind. But, don’t fret. For most videos, the more simple and raw it is, the more authentic the content seems. And that’s what really matters to your audience. And besides that, video production is more cost effective than ever. Now you can shoot in high-quality, 4K video with your smartphone.
So, with video getting cheaper and easier than ever, now is the time to make it work for your business. But, between camera equipment to lighting to editing software, the topic of video marketing can still seem pretty complicated. That’s why we compiled this guide. And to learn everything you need to know about video marketing, read the full guide at HubSpot.com
- 27 Jul
Incorporating Video in Content Marketing – Effective?
While blogging and other forms of written content creation have been the name of the game for years now, a new medium is taking the internet by storm. By 2020, online video is expected to account for over 80% of all consumer internet traffic. And, this means video marketing has quickly become an essential part of any content marketing strategy.
However, there are a lot of confusing myths surrounding video content marketing. And many are holding companies back from trying it for themselves. This is a big mistake. Not only is it easier than ever to produce quality content via video, but it’s necessary. The only way forward for marketing today is with video.
So, to learn why you need video in your content marketing strategy, and how to start including it without flying through your marketing budget, read the full article at DrumUp.
- 26 Apr
Video Ad Engagement Benchmarks in 2017
from Marketing Charts.com
The completion and viewability rates both improved. But, at the same time, so did the fraud rate. This from a recent report from Extreme Reach data. The firm analyzed billions of video ad impressions across desktop, mobile, and connected TV from 2015 through 2017 to provide benchmarks and trends.
To see more of the data, additional insights and for a chance to review the original report, read the full article at MarketingCharts.com
- 30 Mar
The Marketer’s Guide to YouTube
by Neil Patel
If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet. With over a billion users it has virtually no competitors. And consumers are increasingly spending more time watching more online videos.
It’s no wonder companies are putting more of their ad dollars into digital video advertising
But the good news for you is that you don’t need to flood thousands of dollars in YouTube advertising. If you create a good channel that constantly puts out quality content that people want, you’ll get the attention. And you’ll get the eyeballs that you need to drive customer acquisition through YouTube.
Success on YouTube comes with time and practice. And here’s how to do just that at WordStream.com
- 02 Mar
Is it Time to Add Video Marketing to Your Content Marketing?
by Neil Patel
Now, this may seem like another instance of “fake news,” but there will actually be 0ver 3.7 million blog posts written today. In fact, it is easy to say that the market is flooded with blog articles.
And Now for the Bad News
And while blog competition increases, click-through rates on display ads have continued to decrease. In fact, the average click-through rate of display ads is a staggeringly low 0.05%. So how does your content have a chance of standing out? And, where to turn?
Well, it may be video marketing that could be the solution.
By 2021, it is estimated that video will drive 82% of all consumer Internet traffic. But, is it the right time to add video marketing to your content marketing strategy? Not sure? To see a list of three reasons why you need to invest in video marketing and three reasons why video marketing might not be the best fit for you, read the full article at KISSmetrics.com
- 13 Feb
It’s Official: More Than 75% of Video Viewing Will be on Mobile This Year
from eMarketer Newsroom
In 2018, 2.38 billion people will watch streaming or downloaded video content. This spans any and all devices. This, according to eMarketer’s first-ever global digital video forecast report.
It Has Truly Become a Mobile-First World
Mobile phones have become the entry point for internet access in many markets. And with that, it is also becoming the primary device for viewing video. From their recent study, eMarketer expects more than three-quarters of digital video viewers to use their mobile phones to watch digitally streamed content in this year.
To see more of the data and added insights, read the full article at the eMarketer Newsroom.
- 27 Jan
11 Ways to Use Facebook’s 24-hour Live Streaming for Business
Facebook Live – the social media giant’s live video streaming platform – recently launched Continuous Live Video, a 24-hour live streaming service. Previously live streams were limited to 90 minutes. But with the launch of this new service it is possible to have much longer videos. The only tradeoff is that videos cannot be saved or shared.
The Popularity of Live Videos is Big, And Getting Bigger
Current data indicates that live videos get 3 times more time spent than recorded videos. So this means that the new Facebook feature presents a great opportunity for businesses to interact with their target audience in real time. And, as an added value, they have also adjusted their algorithm so that live videos appear higher in the news feed. This means that businesses have all the more reason to go live.
So, are you ready to give it a try? Not sure how to make it really work? Here are 11 ways that businesses can use Facebook’s Continuous Live video for higher customer engagement on Jeffbullas’s Blog.
- 16 Jan
How to Make Engaging Videos for Social Media Marketing: A 7-Step Guide
by Disha Dinesh
Video isn’t just ‘nice to have’ anymore. It has now become an integral part of most successful social media marketing strategies. And with Facebook users alone spending 100 millions of hours watching videos daily, video is one of the most engaging forms of content.
Just Because it Ain’t Easy Doesn’t Mean it Has to Be Hard
However, engaging videos aren’t easy to create. Many business owners are reluctant to consider video. And many don’t know where or how to start. But the fact is, if done right, it can be a great tool to gain customers.
So, to get you started – right – here is a 7-Step Guide on How to Make Engaging Videos for Social Media Market at DrumUp
- 13 Jan
Four Tips for Using Video Content in Social Media
Social media has transformed video. After losing its lead to text in the early days of the World Wide Web, video has made a huge comeback. This has been thanks to the rise of video in social media. And also due to the formation of new video-based social media networks.
Ch, Ch, Ch, Changes, They are a Coming . . .
Following the notion of “the medium is the message,” it’s interesting to see how video has changed in recent years so that it could fit the demands of new platforms. It has now reached the point of even changing audience behavior and needs.
So, when considering using video content for your next social media campaign, you might also want to consider this advice from MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
- 10 Jan
How to Create a YouTube Channel for #MarketingSuccess
- Jan 10, 2018
- Demand Generation, Social Media, Social Media Marketing, Video Marketing, YouTube
I probably don’t need to tell you that video content is huge. Today, it accounts for over 74% of all online traffic. And over five billion YouTube videos are watched every single day.
Ready! Set! Whoa . . . wait a minute . . .
And you already know that YouTube is an important content tool. But the question remains, is it really something I can do for my business?
So, if you are ready to start leveraging video for your own business, but not sure how or where to start? Then read the full article at HubSpot.com to learn how to create a YouTube channel that works for your business.
- 21 Dec
Three Simple Steps to Creating Your First Marketing Video
By now there should be no question of the power and reach of video. Snapchat users watch nearly 10 billion videos per day. And that’s just one social platform. Today, videos are part of our everyday routine. Whether consumers are watching news updates on their favorite local website or staying up-to-date with their friends via Instagram stories, video is there.
Sure It’s Fun, But What About For Work?
Yet, when it’s time for video in a more structured environment, say for work, the free-spirited creativity of social videos goes right out the window. Suddenly, videos are intimidating. Mostly because we’re afraid of how we’ll look on camera or what others will think. But, if you focus on improving the outcome by using three approaches, you can find success.
To learn what they are and how you can use them, read the full article at MarketingProfs.com
- 06 Sep
Which Digital Channels Do B2B Buyers Use to Engage With Vendors?
- Sep 06, 2017
- Dan Hoff
- B2B Marketing, Email Marketing, Social Media Marketing, Video Marketing, Website Conversion Strategies
There’s somewhat of a gap between expectations and reality when it comes to the B2B customer experience. According to a Marketo study [download page], vendors are less likely to provide a consistent experience than buyers are to value one.
Is it a Cause or an Affect?
There is some good news in the study. What they uncovered was that the channels that marketers are most likely to have integrated are also the ones that buyers use the most.
The study is based on surveys conducted among 1,192 marketers. The sampling consisted of 511 B2C consumers and 489 B2B consumers. To see more, read the full article at MarketingCharts.com
- 15 Aug
How to Start Using Video in Your Marketing
Whenever a new app or technology is released, marketers are among the first to experiment with it. And then they start creating new content with it. For the most part, that’s because marketers are constantly competing for their audience’s attention. And often it is by the most innovating and engaging means possible.
And right now, that means creating video content.
There’s no getting around it, marketers must create video content. They need video now if they want to broaden their reach and connect with audiences across platforms — such as on blogs, YouTube, social media, and search engines. Video content isn’t up-and-coming anymore. Audiences want to see more video content, and other marketers and publishers are creating more videos in response.
So, are you ready to start creating video content as part of your marketing strategy? If so, then here are some ideas for videos you can film and some tips for integrating them into your marketing at HubSpot.com
- 14 Aug
Getting the Most Out of B2B Tech Videos
- Aug 14, 2017
- Dan Hoff
- B2B Marketing, Conversion Strategies, Lead Generation, Sales Enablement, Video Marketing
by Fabio Matsui
Marketers of B2B technologies have always dealt with distinct challenges. From the need to clearly and succinctly explain complex technical products and services to their customers and partners. To planning for sales cycles that can last years. And even to preparing for the fact that, by 2020, 85% of the customer’s decision-making will be completed without human interaction.
The True Impact of Video is to Reduce Complexity to it’s Simplest Form
With its capability to communicate the nuances of complex technology and more readily explain product differentiation, video continues to rise. It is proving to be an appropriate and powerful medium for B2B technology marketers. Video in B2B environments has succeeded by giving clarity to very technical subject matter and rendering it significantly more accessible to potential buyers. In fact, a Content Marketing Institute report found that 70% of B2B marketing experts named video as more effective than any other form of content when converting qualified leads. In short, buyers are people, and people simply prefer watching something to listening to a wordy salesperson.
Given that backdrop, the big question becomes one of “how”. How do marketers of B2B technologies get the most bang for their buck from their videos? To find out, read the full article at ChiefMarketer.com
- 14 Jul
How Have Media Habits Changed Among Millennials and Teens?
- Jul 14, 2017
- Dan Hoff
- Generational Marketing, Marketing Strategies, Marketing to Millennials, Social Media Marketing, Video Marketing
Millennials say they are spending more time with video and social. But they are not necessarily cutting back their time with other media. This is according to survey data, younger US internet users ages 13 to 17 are shifting away from text-based online content. And moving a bit from TV while spending more time with video and social.
Are We Confused Yet? And Where Have all the Millennials Gone?
The data comes from a March 2017 survey by streaming solutions and content provider Fullscreen and market research agency Leflein Associates. For their survey, they polled 1,173 US internet users ages 13 to 34. What they found was that both the younger and older groups were considerably more likely to say they were spending more time streaming full-length TV shows and movies. And similar percentages said they were spending more time with short online video.
So what does this mean for your marketing strategy? And, how can you adjust your ad spend to hit your key demographic? To see all of the data, read the full article at eMarketer.com