- 05 Dec
8 B2B Video Marketing Myths Debunked with Cold Hard Facts
Video has exploded in the B2B landscape over the past few years. And, today, it has becoming a staple in today’s modern marketing and sales toolkit. However, there are some common misconceptions and video marketing myths. And those myths seem to be keeping some businesses from reaching their full video potential.
But, That Need Not be the Case
Video is here to stay. According to a study conducted by Heinz Marketing, 68% of organizations plan to increase their level of investment in video in the next six to eight months. Now, more marketing and sales professionals are realizing that video plays an important role throughout the entire buying journey. And this includes their sales cycle as well. And they are experiencing first-hand the true impact it can have on their business.
There’s still a lot to be said about video and its use in your marketing and sales mix. But to help you out, here are eight of the most common video marketing myths. To find out what they are, read the full article on the Heinz Marketing Blog.
- 25 Nov
New Research: Using B2B Video to Drive Results
Video in the B2B landscape has exploded. It is becoming a staple in today’s modern marketing toolkit. Yet, as more companies invest in video, the gaps between execution and performance are widening.
So Many Questions. Now for Some Answers . . .
While sales and marketing professionals may understand the value of video, what are they doing to actually act on it? And, for those who are investing more time, money, and resources in online video than ever before, are they generating the return on investment (ROI) required to sustain it?
How are today’s most successful companies using video to drive results? To answer these questions, Heinz Marketing teamed up with Vidyard to conduct a research study. And if you’d like to learn more, and download the full research report, see the full article at Heinz Marketing.
- 19 Nov
Banish The Boring: Use B2B Video to Entertain, Educate & Engage
by Aljaz Fajmut
When we think of some of the B2B videos we have seen, we probably think to ourselves – BORING. Well, B2B videos don’t have to be boring anymore. No longer is it necessary for our customers to suffer thought a monologue of charts, facts and figures.
For B2B video marketing success today, those videos need to follow the Rule of the 3-E’s. They now need to entertain, educate and engage.
That Means It’s Time to Get Creative
We can no longer escape the fact that video is not a trend. It’s not a fad. In fact, it’s everywhere. And it has proven, time and again, to be a great way of connecting with clients, building leads and clinching sales. But, how relevant is it to the B2B sphere? Well, 73% of B2B marketers have already said that video positively affects their marketing ROI.
Today, there’s no reason why your next B2B video marketing campaign can’t hit a home run. And according to Aljaz Fajmut,as long as you use video to be entertaining, educational and informative, there is no reason to be boring. And to learn 7 of the best B2B video marketing techniques so that your own ROI grows and grows this year he shars, read the full article on Jeff Bullas’s Blog.
- 06 Nov
Pro Tip: How to Successfuly Embed Video in Email
If you’re an email marketer, you may be looking for ways to possibly spruce up your subscription and click-through rates. And video may just be the prescription you are looking for.
A Good Idea, But Beware . . .
Now in theory, it’s a good idea. After all, two-thirds of consumers preferring video over text when learning about new products or services. However, using video in your email can be a tricky proposition. Most major email clients including Gmail, Yahoo, and Outlook don’t support embedded videos. So your subscribers may not be able to watch your video within the email. Or, even worse, they won’t see your email at all, because it’ll end up in their spam folders.
Fortunately, there’s a creative workaround to help you embed part of your video within your email, and incentivize subscribers to click-through to watch the rest. To see how, read all about how to Embed YouTube (or Any Other) Video in Email on the HubSpot Blog
- 04 Nov
2018 B2B Video Completion Rates and Success Benchmarks
from Marketing Charts
We know that in the B2C space, marketing videos have grown in popularity. But, this year B2B marketers have also named video as their top lead generation tactic.
But keeping B2B buyers engaged can sometimes be a struggle. Marketers are constantly challenged with the cold, hard reality of engagement. So, the question remains if they work and how they can work harder for our marketing. And, can video really help with that?
One measure of video marketing success is video completion rate. That means, people watching the complete video from start to finish. And a new video benchmarks from Vidyard [download page] offers insights into that very benchmark. And what they found for completion rates for business-related videos, and the results are encouraging.
But beyond just completion rates, the study offers other benchmarks for business-related videos on Vidyard’s platform in 2018. To see what those are and to learn just how effective B2B marketing videos can be, read the full article at MarketingCharts.com
- 11 Oct
A Step-by-Step Guide: How to Make a Video
In 2019, video marketing is being used more than ever. A whopping 87% of businesses say they use it as part of their overall inbound strategy. But even with its success, creating a video may seem daunting. And especially so if your company has never done it before.
Why Are We So Afraid of Doing Video?
Most of us get paralyzed by the “no time, too hard” fallacy. But creating a video doesn’t have to be hard or time consuming. If done right, videos can be made quickly and easily. And all while supercharging your engagement and click-through rates.
Ready to dive into your first video? If you, then read the full article at the HubSpot blog to learn the 5 Quick Tips for Producing Video.
- 23 Sep
Social Media Dominates Video Content Promotion Efforts
from Marketing Charts
Last year, Tubular Labs revealed that business videos experienced impressive growth on Facebook in the second quarter of 2018. No real surprise there. And now, in this most recent survey they found that the top channels for promotion were, once again, social media platforms.
This is a Really Huge Deal
Currently, over 89% of marketers use video as part of their content strategy. And that is not surprising considering marketers believe video converts better than other content. But how do marketers get their video content to their audiences? A new report [download page] from Wibbitz reveals that when marketers promote their videos, either organically or through paid ads, an overwhelming number turn to social media, even more so than their own websites or blogs.
Want to learn more? Then read the full article and access the source data at MarketingCharts.com.
- 11 Sep
10 How-To Videos That Really Work And Why They Do
On the internet today, video is everywhere. And for marketing, it is at every stage of the buyer funnel.
Hearing is One Thing. Seeing is A Whole Different Level
As an example, have you ever learned how to do something with the help of an internet search? The answer is most likely a resounding “yes.” In fact, videos are an especially compelling way to learn how to do something online. That’s because, well, the video shows you exactly how to do it. I’m not alone here, either — most customers would prefer to watch a marketing video rather than seeing an ad.
So if you’re among the 45% of marketers who are adding video content to your strategy this year, there could be a lot of value in making videos specifically for those in your audience who are trying to learn how to do something, too. And in this post, you will see exactly how popular these searches are on YouTube and other platforms, and what you can learn from eight how-to videos about how to make great teaching videos of your own, all at HubSpot.com
- 16 Aug
5 Great Ideas for Innovative B2B Video Marketing
by Tom Shapiro
Video an incredibly powerful tool for B2B businesses. YouTube alone has approximately billion monthly active users. And aberdeen Group reports that video marketers generate 66% more qualified leads than marketers who don’t use video. Add to that the fact that Wyzowl found that 83% of marketers say that video gives them a significant ROI.
There’s No Law Against Making it Fun
Video is also a highly effective way to turn something mundane into something truly magical. Not only does it have the capability to highlight your brand’s creativity, but it can show off the brand in a way that is entertaining, informative and fun. And, tt shows that the company can take even the most mundane things and turn them into something magical.
But it isn’t enough to simply create videos. You need to create videos that will make your brand stand out from the crowd. So if your interested in learning some ways to make this happen for you, here’s five ways to make that happen on ChiefMarketer.com
- 09 Aug
3 Tips on How to Create Branded Video on a Shoestring Budget
by Keith Richey
There is growing evidence that all businesses need to develop online video as a core part of their strategy. Consider these two points. First, nearly 50 percent of web users look for videos related to a product before visiting a bricks-and-mortar store. And, add to that, 70 percent of B2B buyers watch videos along their path to purchase. Now, those are certainly compelling arguments to use video, aren’t they. And this goes for businesses no matter which industry or size.
No Need for a Hollywood Production Team Here
The opportunity is real. Even if you are a small-to-medium-sized business with limited experience with online video. With modern digital platforms, even SMBs can effectively use video to increase sales and create brand awareness.
- 07 Aug
6 Great Tips to a Better B2B Video
Video has increasingly become an the choice medium for many businesses. And that is because so many have found it extremely effective to drive engagement with digital audiences. In fact, video snippets have become one of the top three content types used by B2B marketers in 2018.
Short . . . Medium . . . Long. It All Works
But short-form is not the only digital media tool they use. There is mounting evidence of the impact of long-form video content and social media video stories. The reason? Well, video content appeals to viewers at every stage of their buying journey. Whether they are just being introduced to your business, or are deeper in the sales funnel and looking for more information about your products or services. Video works for them.
With video marketing being one of the top digital marketing trends, now is the time for B2B marketers to focus on creating engaging and valuable videos for branding, lead generation and thought leadership. And if you are ready to start making your own marketing videos, consider these five great tips from Christa Tuttle on Business2Community.com
- 03 Aug
6 Psychology-Backed Hacks for Making Engaging Videos
by Clifford Chi
It’s only natural that HubSpot would do a lot of digital marketing. After all, they are HubSpot, and central to that activity is video. So much so that they have compiled a lot of valuable insights into leveraging the natural power of video in their marketing.
Short-Form VS Long-Form
One thing that they noticed was that their one-minute Facebook videos usually receive more views than their longer videos. That would be expected. But, the seeming contradiction to this comes from the fact that their long-form videos are their third most viewed video. And when I say long-form, i mean that it is almost four minutes long.
Facebook will boost a video’s organic reach if it deeply engages viewers, so they knew their videos needed to grip their audience from start to finish. Especially since it’s four times longer than the majority of their videos. If it didn’t captivate them, Facebook could squash the video’s organic distribution.
So, to maximize audience engagement, they implemented psychology-backed hacks throughout the entire video. Check it out and see the takeaways to learn how to fully capture an audience’s attention with these 6 Psychology-based Hacks for Making Engaging Videos
- 26 Jul
Captioned Video Ads Show A Lift in Brand Linkage
from Marketing Charts
We know that advertisers are increasing their video budgets this year. But are they missing out on one key element that could make a difference to audience engagement? A new survey from Verizon Media has found that and astounding 7 in 10 US consumers watch videos without sound in public spaces. This makes captioning not only important but expected by viewers and crucial for your business.
The vast majority of people who use captions are not hearing impaired. Half of the more than 5,600 US consumers surveyed report that captions are important because they usually watch videos with the sound off. Perhaps, more importantly, the majority of respondents said they are more likely to watch an entire video when captions are available.
What Does This Mean to Advertisers? Read the full article at Marketing Charts to learn more.
- 27 Jun
How to Make a Video: a Step-by-Step Guide
By now, creating a video to help market your product or service should be a no-brainer. It’s an easy, shareable way to communicate your company’s core message. It can also lead to a strong ROI. And we know that video has business impact. As example, product videos increase the chance of a purchase by 144%.
But, like many companies, you might not have the in-house resources to create a clip. Or you simply don’t have that much time to waste on learning video editing software yourself. And if you don’t have a ton of experience in video, it may seem like your only options are to pay for someone else to do it, or hack together a bad video on your own.
There is Some Good News Though
However, there’s a third option. Even with limited resources, companies launch with great video campaigns all the time. And to help you build solid, but affordable, content, here are six tips to create a great video at HubSpot.com
- 15 Jun
How to Captivate Customers by Using Video in Digital Ads
There is ample evidence that video dominates the web. Today, consumers spend an average of five to six hours watching videos each day. With 20 percent of that time devoted to digital content alone. And Forrester Research predicts that digital video ad spend will reach $102.8 billion a year by 2023.
A Medium That is Big and Only Getting Bigger
There are a lot of advantages that video content offers marketers and brands. For one, it allows companies to engage with their audience. And, study after study tells us that consumers trust video ads more than static advertisements. So, the use of video in our ads can hel establish a deeper relationship with consumers to progress them through the buyer’s journey.
As long as it’s done well, every industry stands to benefit from the use of video. One study suggests that 74 percent of users who watched an explainer video proceeded to buy the product or service they learned about. But implementing video in digital ads and on social media can be an intimidating thought. And if you are wondering How to Captivate Customers by Using Video in Digital Ads, read the full article on Chief Marketer.
- 03 May
6 Super Effective Ways to Up Your Video Email Marketing Game
We all know how effective and captivating video is in marketing. According to HubSpot, 87% of businesses use video as a marketing tool in some capacity. If you are one of those marketers who has played it safe with video keeping your content limited to website landing pages and social platforms, it’s time to marry these two beautiful marketing tools.
What is video email marketing?
Video email marketing does not necessarily mean that your email receivers will be playing videos without leaving their inboxes. In fact, marketers often use video email marketing in the capacity of linking a video thumbnail image within an email to a landing page where the video lives.
While adding a video component to your email marketing workflows might seem like extra work, this post will show you that marrying video and email is worth the added effort. Before you know it, your email metrics will be going off-the-charts! So, to learn how, read the full article at WordStream.com
- 02 May
How to Create and Use Screen Recording Videos in Your Content Marketing
by Mitt Ray
If you want to take your content marketing to the next level, video is the way to go. It’s estimated that by 2022, 82% of all global traffic will be from video.
Getting Past the Fear-Factor
An easy way to venture into video content marketing is through screen recording videos. And that is because anybody can create them. Plus, you don’t even need to record yourself. All you need to do is record your screen and your voice.
So, here’s a helpful step-by-step guide on how to create and use screen recording videos in your content marketing. Read the full article on Jeff Bullas’s Blog.
- 20 Apr
6 Fundamental Video Marketing Tips for Every Type of Skill Level
by Clifford Chi
Nowadays, most marketers obsess over how they can amplify their content’s reach as much as possible. More views means more leads and customers, right? While this convention can be true, it’ll only pan out if you optimize your videos for humans before you optimize them for algorithms.
If a Video Drops in a Forest . . .
Resonance is the most important determinant of whether your audience will take action. And your video’s creative is the most important determinant of whether your video will resonate with your audience. So even if your video reaches a million people, if it doesn’t resonate with them, it won’t persuade anyone. It won’t help them to take your preferred action, let alone remember your brand.
With this insight in mind, let’s go over six fundamental video marketing tips that’ll help you craft videos that resonate with as many people as it reaches at HubSpot.com