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- 19 Jul
How to Leverage Native Video on FB, LinkedIn, Twitter, Instagram
by Sian Jaylo
Native video is certainly a large part of social media marketing. However, not all businesses know the ups, downs, benefits of native video. There are even some great examples of how native video can greatly influence one’s social media following and beyond.
This is Not a One-Size-Fits-All Option
One thing that you need to bear in mind is that native video works differently on each of the four main social networks. There are some significant differences in how Facebook, LinkedIn, Twitter, and Instagram treat native video. And that means that for each social network, there are different ways to best leverage native video.
To learn the differences and how to do it yourself, DrumUp has put together a useful guide. It is full of great examples of how businesses and brands are using native video to get more followers and engagement on these social platforms. Read the full article.
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- 14 Jun
The Ultimate Guide to Using Twitter for Business in 2019
Twitter is an undeniably powerful platform. And it can be used to increase your business’s online reach. Statisitcs show is that the average Twitter user follows five businesses. And 80% of all Twitter users have mentioned a brand in a Tweet.Impressive, But . . .
However, succeed as a business on Twitter in 2019, it’s critical you’re able to stand out. But that can mean many different things for the millions of businesses across every industry on Twitter.
So what steps can you take to add to your audience’s experience online, instead of simply being a disruption? How can you promote your product or service in a way that encourages people to purchase? How can you make your brand more human on a platform made for connection? To help you create a successful strategy and leverage Twitter’s power for your business, keep reading to learn how you can use Twitter for your business in 2019 and How to Market Effectively on Twitter at HubSpot.com.
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- 15 May
Social Media Use in 2019: Platform, Visit, and Age Trends
by Ayaz Nanji
The steady growth in the percentage of US adults who use social media appears to have plateaued. This is according to recent research [see the original report] from the Pew Research Center.Is This a Trend or Just a Blip?
Surprisingly, the study revealed that roughly the same proportion of US adults currently use the four main platforms as in 2016. In the period user counts were flat for Facebook, Pinterest, LinkedIn, and Twitter. But, Instagram did show a significant uptick in that period.
To see more of the conclusions from this study, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. A Free MarkeitngProfs Registration may be required to read the full article.
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- 26 Apr
Global Buying Behavior in 2019 You Need to Know
by Mimi An
The average person spends 135 minutes on social media every day. It’s where we get our news, our entertainment. And at this point, sadly, it’s a sizable chunk of our human interaction. But where exactly are those 135 minutes spent? On Facebook? Twitter? YouTube? And who is spending their time there?To find out, in early 2019, HubSpot Research partnered with SurveyMonkey to conduct new research on social media preferences and buying preferences. They used SurveyMonkey Audience to ask over 2,700 around the globe questions on how they buy.
Turns Out, Not All Buyers Are The Same
The resulting report highlights the fascinating differences discovered in buying preferences worldwide. And if you’re a marketer or creator deciding where to focus your content efforts, the first step to success is finding the platforms with the most receptive audiences. So, keep reading to learn some of the buying trends we observed through our research at HubSpot.com
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- 08 Apr
What Is Twitter and How Does It Work?
Now you may be thinking that it is a bit late in the game to be asking “what is Twitter and how does it work?” After all, Twitter, as a social networking site was launched way back in 2006. Today, it is undoubtedly one of the most popular social media platforms available. It boast 100 million daily active users and 500 million tweets sent daily.But,Really, What is Twitter?
Twitter is a lot of things to a lot of people. It can be used to receive news, follow high-profile celebrities, or stay in-touch with old high school friends. And, it can be used for personal, business, religious and especially for political purposes. In fact, it can be used for a lot of good and even bad things.
But its popularity can be intimidating. And if you don’t know how to use Twitter by now, should you even bother trying to join the masses who’ve acquired years of experience on the site? Fortunately, Twitter is incredibly easy to use. And in this article at HubSpot.com, explores what Twitter is, who uses it, and how you can get started on the site, today.
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- 19 Mar
The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, & Pinterest
Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others.So, what are the best hours to post on each social media channel?
Unfortunately, there’s no perfect answer to when is the best time to post. However, there is ample data out there on the best time to post on Instagram, Facebook, Twitter, LinkedIn, and Pinterest. The great folks at CoSchedule recently looked at a combination of its own original data and more than a dozen studies on this very topic. The looked at data from the likes of Buffer and Quintly, just to name a couple. And then they created a helpful list of ideal posting times based on industry trends across today’s most popular social networks.
To learn them all, read the full article at HubSpot.com
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- 05 Oct
The Ultimate Guide to Social Media Marketing Campaigns
Every month, there are over two billion active users on Facebook, one billion on Instagram, and 365 million on Twitter worldwide.So Many Users. So Little Time . . .
With so many people constantly checking their social media feeds, what better way to market than on social media? Plus, social media advertising can reach audiences in a low-cost, impactful, and effective way. And this is exactly why social media campaigns have become a crucial marketing technique for businesses of every size.
Marketing on social is not just a trend. It’s a powerful industry technique that is here to stay and will help you reach more people you want to talk to. But, in case you are wondering how to get started, here is The Ultimate Guide to Social Media Marketing Campaigns at HubSpot.com
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- 06 Apr
How Frequently Do People Use Social Platforms?
from Marketing Charts.com
If you are using social media as one of your core marketing venues, then this is an important finding. Especially given the recent bad press about social media and user-data privacy. But even with the increasing concerns, about 7 in 10 American adults are still on their social media accounts.Usage is Down, But Not Out
A percentage reported being online “almost constantly” (26%) or “several times a day” (43%). This, according to recent data from the Pew Research Center. And, as it turns out, many of those are still spending their online time visiting social media platforms. This, from two companion studies from the Pew Research Center and from Reuters.
Each study looked at several social platforms to measure the frequency with which they’re being used. To see the data, charts and insights and for an opportunity to access the original report, read the full article at MarketingCharts.com
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- 13 Mar
Social Media Use in 2018: Platform, Age, and Visit Trends
by Ayaz Nanji
Congratulation. You have finally decided that you need to market your business on social media. And, it was probably a difficult decision.But now, which social media platform should you focus on?
After all, there are eight major social media platforms and a gig-a-load of minor ones. So, how to figure out what is probably going to work for you and your business?
One way is to use what I call the Serengeti Theory of audience marketing
That theory says that I need to focus my “hunt” where my target audience prefers to frequent. And that means, if I want to have success in reaching my target audience through social media, I need to know where they prefer to “hang out”.
A good place to start would be with the current numbers on the “who, what and where” of social media. And, fortunately for us, the Pew Research Center has recently released their annual social media usage report. So, that means, if you want to see where your best prospects are socializing, then you need to read this report. To read a summary of the report, read this article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 10 Mar
The Right and Wrong Times to Post on Social Media
from DrumUp
Social Media has revolutionized the way companies do business. From small local stores to big corporate houses, all types of businesses have recognized the importance of social media in marketing. In fact, social media marketing has become such an integral part of a company’s marketing activity that businesses just cannot seem to do without it.Great. So Post it and They Will Come Then?
The success of social media marketing depends on a bunch of factors. Among those are content quality and relevance and time of posting. Yes, even the time of day you post will impact your social media success. The time you choose to post content on social media can well decide how many of your followers see the content. And even hot they engage with it and even if they convert.
To learn when the best times are to post and on Facebook, Twitter, LinkedIn, Pinterest and Instagram, read the full article at DrumUp
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- 01 Dec
How to Use Four Recurring Hashtag Trends for More Effective Tweets
Perhaps one of the most useful features of Twitter analytics is the ability to view recurring-trends data. You can access valuable stats on Tweet volume for commonly used hashtags. And, you can then use those hashtags to amplify your brand’s presence on Twitter.
Engagement, engagement, engagement . . .
As a brand, you want to create campaigns that spark conversation and increase your Tweet engagements. But, instead of guessing which hashtags will be most relevant for your audience, you can use Twitter analytics to see a breakdown of each trend. They can be segmented by the top gender, age, and location using the hashtag. Then, you can more accurately target your hashtag use based on your followers’ demographics to make a greater impact.
Read the full article at MarketingProfs.com to get a deeper look at four of Twitter’s top recurring weekly hashtags. Plus, get additional tips on how your brand can tap into these conversations.
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- 21 Nov
How to Learn Social Media Marketing: 30 Resources for Beginners
by Ryan Scott
Social media is no longer an optional marketing channel. It has become a necessary one for any size business.Build It and He [They] Will Come . . .
But that doesn’t mean results are a given. Simply “being there” is not enough. When it comes to social media, you’ll either have a lot of success interacting with your customers, or you’ll see little results. And that depends on the level of effort you put into it.
Social marketing is a lot of work. And it takes time listening and responding. After all, it’s social, and anything social takes an investment of effort and skill. But you may be a bit overwhelmed with it all. So, to help you out, here are some resources to help you learn all you need to know about social media marketing, at HubSpot.com
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- 07 Nov
7 Brilliant Tactics to Acquire New Customers using Social Media
by Disha Dinesh
It’s common knowledge that social media can be used to create brand awareness. But, not well known is that it can also be used to acquire new customers. So, how can a company use Facebook or Twitter to find and convert random people into actual customers?It Involves Creating a Conscious and Calculated Plan
Every brand has its own unique customer acquisition challenges. For B2C, it means convincing one person at a time. But for a B2B business, it could mean convincing an entire board of directors. However, for both, there are a few universal ways to acquire new customers using social media.
So, What Does it Take?
To learn the 7 Brilliant Tactics to Acquire New Customers using Social Media, read the full article at DrumUp Blog
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- 20 Oct
5 Unbelievably Simple Ways To Increase Your Twitter Exposure
by Disha Dinesh
Twitter is an amazing business tool. It can be used as a marketing, sales, and even a customer support tool. And it has shown that it has an increasingly important role in helping campaigns go viral and political messages spread. All, obvious proof of its power of influence.Clearly, exposure is key to success on Twitter’s platform
The true value of Twitter comes from its incredible potential to create real-time and raw interactions. And these are interactions that ultimately boost exposure for your business.
However, the key is to use original and attention-grabbing content and take an open-minded approach to finding opportunities for exposure. And to help you take advantage to Twitter, here are five unbelievably simple but highly effective ways to increase your exposure on Twitter on Jeff Bullas’s Blog.
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- 04 Oct
The Latest Social Media Image Size Cheat Sheet
by Dan Hoff
If you are a social media marketer, a graphic designer, or simply a business owner who is ‘in charge’ of your social media presence image, you really need this.
Just as you’re ready to publish your latest post to Facebook, you looked at the image. And, it is real bad. Why? What size do you need? Is it cut off at the top? Well, you’re not alone.
In the ever evolving world of social media platform there is only one constant – change.
It seems that the images sizes for social media platforms have been in constant motion. To help you out a bit, product review site WeAreTop10 compiled all the information you need. They brought together all of the image-posting rules, guidelines and size formats from the major social media platforms. This includes Facebook, Google+, Twitter, Instagram, LinkedIn, Pinterest, and YouTube. They are all right here, in one easy-to-reference infographic.
To see the guidelines, just check out the infographic [Click to See the Full Infographic]
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- 22 Sep
LinkedIn Marketing Insights: 7 Top Trends in LinkedIn Posts
by Raj Gautam
Through the years, the iterations and transitions, LinkedIn has established itself as the “go to” social media platform for business. In a great part that is doe to the fact that among all social media networks and their posts, LinkedIn and LinkedIn Posts stand unique.So Why is That? . . . . You Ask
The reason is because, unlike Facebook, Twitter, and Instagram, networking on LinkedIn is on more professional grounds. Your Facebook friend who might be very casual and friendly to you will present themselves differently in front of you as your LinkedIn connection.
So, what sort of posts fall under top trends in LinkedIn posts? Let’s take a look at the 7 top trends in LinkedIn posts at the DumUp Blog
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- 09 Sep
The Ultimate Guide to Social Media Marketing
by Jeff Bullas
Not too long ago, businesses considered social media as just a passing trend. It was considered a distraction for kids with nothing better to do with their time than to scroll through endless news feeds. Nowadays it is a critical business tool. It’s becoming clearer every day that social media is one of the most powerful marketing tools businesses have ever seen. But, diving in without a sense of what it encompasses and how it can benefit your business can do more harm than good.So, Start With The Basics – What is Social Media Marketing?
What are the benefits of Social Media Marketing? How do you create a Social Media Marketing Plan for your business? Should you outsource social media marketing or keep it in-house?
To help you out, here is a comprehensive guide. It will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Read the full guide at JeffBullas.com
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- 05 Sep
15 Twitter Marketing Tactics to Get More Views, Shares & Audience Engagement
by Disha Dinesh
Think Twitter is ineffective? Think again. Although plagued by fatigue, Twitter continues to be the most popular micro-blogging site. Plus, it has become an important customer service destination. And it is now one of the easiest ways to initiate meaningful, real-time discussions with real customers.
An There is Even Proof it Still Works
According to a HubSpot study, link-clicks account for 92% of all interactions users have with tweets. That is a lot of potential traffic. And it is traffic that you can drive to your website and blog via Twitter.
Twitter is not only essential. It also holds tremendous potential. It can be used for branding and audience research. You can use it for lead generation, marketing and sales outreach. But all of that begins with exceptional content and organic engagement. With the right Twitter marketing tactics, you can get more views, shares and achieve your goals on the platform.
Read the full article at DrumUp
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- 31 May
21 Social Media Management Tips for Winning at Social Media
by Disha Dinesh
In its existence of over a decade, social media has gone from being an optional splurge to a mandatory investment. Social media has become an integral part of our lives today and has even become a trusted tool for businesses.Sure, It May Work, But . . .
However, the ROI of social media is under question by sceptics. Many find it difficult, if not impossible to connect social efforts with real business benefits. Despite the availability of analytics tools to measure social media marketing, some businesses remain reluctant when investing in social media.
If you are one, you may be missing a huge opportunity because you don’t have the right tools or knowledge. So, to help you out, here are 21 Social Media Management Tips for Winning at Social Media from DrumUp.
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- 12 May
Is Twitter Right for Your Digital Strategy?
by Adam Shigem
“They don’t ‘get’ their users!” “Shares are down!” “It’s cluttered!” “It’s dying!”Marketers and users have had plenty of complaints about Twitter recently. However, with over 330 million active users worldwide, the social media platform seems to be doing just fine. Usage has accelerated for three consecutive quarters, and with no explicit direct competitor in sight, Twitter will be around for the foreseeable future. But, it’s still not right for every brand.
What is Twitter Good For, Any Way?
Every channel has its strengths and weaknesses. So when considering Twitter for your brand’s digital strategy keep in mind what the channel excels at: direct communication, immediacy and influencers.
To see if Twitter is Right for Your Digital Strategy, Read the full article at ChiefMarketer.com
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