- 08 Apr
What Is Twitter and How Does It Work?
Now you may be thinking that it is a bit late in the game to be asking “what is Twitter and how does it work?” After all, Twitter, as a social networking site was launched way back in 2006. Today, it is undoubtedly one of the most popular social media platforms available. It boast 100 million daily active users and 500 million tweets sent daily.
But,Really, What is Twitter?
Twitter is a lot of things to a lot of people. It can be used to receive news, follow high-profile celebrities, or stay in-touch with old high school friends. And, it can be used for personal, business, religious and especially for political purposes. In fact, it can be used for a lot of good and even bad things.
But its popularity can be intimidating. And if you don’t know how to use Twitter by now, should you even bother trying to join the masses who’ve acquired years of experience on the site? Fortunately, Twitter is incredibly easy to use. And in this article at HubSpot.com, explores what Twitter is, who uses it, and how you can get started on the site, today.
- 05 Oct
The Ultimate Guide to Social Media Marketing Campaigns
So Many Users. So Little Time . . .
With so many people constantly checking their social media feeds, what better way to market than on social media? Plus, social media advertising can reach audiences in a low-cost, impactful, and effective way. And this is exactly why social media campaigns have become a crucial marketing technique for businesses of every size.
Marketing on social is not just a trend. It’s a powerful industry technique that is here to stay and will help you reach more people you want to talk to. But, in case you are wondering how to get started, here is The Ultimate Guide to Social Media Marketing Campaigns at HubSpot.com
- 06 Apr
How Frequently Do People Use Social Platforms?
from Marketing Charts.com
If you are using social media as one of your core marketing venues, then this is an important finding. Especially given the recent bad press about social media and user-data privacy. But even with the increasing concerns, about 7 in 10 American adults are still on their social media accounts.
Usage is Down, But Not Out
A percentage reported being online “almost constantly” (26%) or “several times a day” (43%). This, according to recent data from the Pew Research Center. And, as it turns out, many of those are still spending their online time visiting social media platforms. This, from two companion studies from the Pew Research Center and from Reuters.
Each study looked at several social platforms to measure the frequency with which they’re being used. To see the data, charts and insights and for an opportunity to access the original report, read the full article at MarketingCharts.com
- 01 Dec
How to Use Four Recurring Hashtag Trends for More Effective Tweets
Perhaps one of the most useful features of Twitter analytics is the ability to view recurring-trends data. You can access valuable stats on Tweet volume for commonly used hashtags. And, you can then use those hashtags to amplify your brand’s presence on Twitter.
Engagement, engagement, engagement . . .
As a brand, you want to create campaigns that spark conversation and increase your Tweet engagements. But, instead of guessing which hashtags will be most relevant for your audience, you can use Twitter analytics to see a breakdown of each trend. They can be segmented by the top gender, age, and location using the hashtag. Then, you can more accurately target your hashtag use based on your followers’ demographics to make a greater impact.
- 07 Nov
7 Brilliant Tactics to Acquire New Customers using Social Media
- Nov 07, 2017
- Dan Hoff
- Facebook, Facebook Marketing, Lead Generation, Social Media Marketing, Twitter
by Disha Dinesh
It’s common knowledge that social media can be used to create brand awareness. But, not well known is that it can also be used to acquire new customers. So, how can a company use Facebook or Twitter to find and convert random people into actual customers?
It Involves Creating a Conscious and Calculated Plan
Every brand has its own unique customer acquisition challenges. For B2C, it means convincing one person at a time. But for a B2B business, it could mean convincing an entire board of directors. However, for both, there are a few universal ways to acquire new customers using social media.
So, What Does it Take?
To learn the 7 Brilliant Tactics to Acquire New Customers using Social Media, read the full article at DrumUp Blog
- 20 Oct
5 Unbelievably Simple Ways To Increase Your Twitter Exposure
- Oct 20, 2017
- Dan Hoff
- Demand Generation, Digital Marketing, Social Media, Social Media Marketing, Twitter
by Disha Dinesh
Twitter is an amazing business tool. It can be used as a marketing, sales, and even a customer support tool. And it has shown that it has an increasingly important role in helping campaigns go viral and political messages spread. All, obvious proof of its power of influence.
Clearly, exposure is key to success on Twitter’s platform
The true value of Twitter comes from its incredible potential to create real-time and raw interactions. And these are interactions that ultimately boost exposure for your business.
However, the key is to use original and attention-grabbing content and take an open-minded approach to finding opportunities for exposure. And to help you take advantage to Twitter, here are five unbelievably simple but highly effective ways to increase your exposure on Twitter on Jeff Bullas’s Blog.
- 05 Sep
15 Twitter Marketing Tactics to Get More Views, Shares & Audience Engagement
by Disha Dinesh
Think Twitter is ineffective? Think again. Although plagued by fatigue, Twitter continues to be the most popular micro-blogging site. Plus, it has become an important customer service destination. And it is now one of the easiest ways to initiate meaningful, real-time discussions with real customers.
An There is Even Proof it Still Works
According to a HubSpot study, link-clicks account for 92% of all interactions users have with tweets. That is a lot of potential traffic. And it is traffic that you can drive to your website and blog via Twitter.
Twitter is not only essential. It also holds tremendous potential. It can be used for branding and audience research. You can use it for lead generation, marketing and sales outreach. But all of that begins with exceptional content and organic engagement. With the right Twitter marketing tactics, you can get more views, shares and achieve your goals on the platform.
Read the full article at DrumUp
- 12 May
Is Twitter Right for Your Digital Strategy?
- May 12, 2017
- Dan Hoff
- Inbound Marketing, Lead Generation, Social Media, Social Media Marketing, Twitter
by Adam Shigem
“They don’t ‘get’ their users!” “Shares are down!” “It’s cluttered!” “It’s dying!”
Marketers and users have had plenty of complaints about Twitter recently. However, with over 330 million active users worldwide, the social media platform seems to be doing just fine. Usage has accelerated for three consecutive quarters, and with no explicit direct competitor in sight, Twitter will be around for the foreseeable future. But, it’s still not right for every brand.
What is Twitter Good For, Any Way?
Every channel has its strengths and weaknesses. So when considering Twitter for your brand’s digital strategy keep in mind what the channel excels at: direct communication, immediacy and influencers.
To see if Twitter is Right for Your Digital Strategy, Read the full article at ChiefMarketer.com
- 29 Mar
How to Create a Twitter Moment: A Step-by-Step Guide
When more than 9,000 tweets are published per second, it can be hard to find great content on the platform. Or to get your great content noticed. So in 2015, Twitter rolled out Twitter Moments. These are curated tweets revolving around a single topic or story, all in one place.
Problem Solved . . . Right?
Initially, only Twitter and its editorial partners, such as BuzzFeed and The New York Times, could curate Moments. Last year, however, Twitter opened up Moments for all Twitter users. Now, all content creators on the platform can compile groups of tweets. Whether it’s about an event, a campaign, or a pop culture moment, marketers can take advantage of this feature and potentially get discovered by new followers.
But how can you use them. And how do you set them up so they will work for you? To find out how you can turn your tweets into the 411 on Twitter Moments, how to create them, and how brands can use them, read the full article at HubSpot.com
- 18 Mar
20 YouTube Tricks, Hacks & Features You’ll Want to Know About
When people talk about today’s most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don’t be fooled. YouTube has a lot going for it.
Soooo Many Features, So Little Time . . .
After all, there are a ton of cool things you can do with YouTube that you might not know about. For example, did you know that YouTube automatically creates a written transcript for your videos. And that polishing those transcripts can help you get your videos found more easily in search? Or that you can use YouTube to easily create a photo slideshow. And you can even set it to music using its royalty-free audio library?
Mind-blowing stuff, isn’t it people. To help you make the most out of the still very popular platform, HubSpot has put together a list of 20 of the lesser-known hacks, tips, and features YouTube has to offer. So read the full article at HubSpot.com for all of them.