- 07 Sep
Memorable Events Help Sophos Engage B2B Customers
- Sep 07, 2018
- Dan Hoff
- B2B Marketing, Event Marketing, Tradeshow Marketing
Sophos is a security software provider with over 100 million business customers in 150 countries. And, one of the company’s biggest marketing challenges is making sure prospects and customers understand Sophos’ offerings.
Now, that may not seem the best of candidates for market for in-person event marketing. However, much of Sophos’ marketing happens through event marketing. In fact, it is a huge part of the company’s strategy. They have aggressive presences at trade shows, road shows and partner events, as well as global partner conferences throughout the year.
In fact, it is memorable events that are a major way the company gets its message across. To learn how they do this and how you can too, read the full article on Chief Marketer.
- 02 Jun
How to Succeed at Tradeshows
- Jun 02, 2017
- Dan Hoff
- Demand Generation, Lead Generation, Marketing for Small Business, Tradeshow Marketing
By Dan Hoff
Trade shows are great places to network with new clients, meet potential partners and check out what the competition is up to. Tradeshows can be as simple as a large meeting room in a hotel with rows of booths, but some can be more elaborate, expansive and expensive.
Tradeshow Success Isn’t Easy . . . But it Shouldn’t be Impossible Either
So, before you sign up to attend a tradeshow, you need to do some research. You need to determine exactly what you are getting yourself into, what it will cost and what you can expect in return.
Here are a few questions to ask yourself and your team to determine which show is right for your business:
- Will your ideal audience be in attendance?
- Will you get a list of the attendees?
- Can your business be named in the program?
- Are there extra opportunities to sponsor at the event?
- How many attendees have they had in the past?
- And, what will it all cost?
Want to learning more?
We help companies succeed at tradeshows. And we may be able to help you as well. So take a look at some of our free resources to get you started on the right path to Tradeshow Success.