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- 11 Jul
The US B2B Trade Show Market Continues to Grow
from Marketing Charts
Recent studies confirm that trade shows and events are still proving to be incredibly effective. In fact, they are extremely effective across all the stages of the buyer’s journey. And of all event types, B2B demand generation marketers say that in-person events continue to be their best performing top of the funnel tactic.So, How Big is the Trade Show Market?
PwC, one of the largest professional services firms, has some answers. In its latest Global Entertainment & Media Outlook, they reviewed they broader B2B market in the US. And as part of that report, they looked into the trends for B2B trade shows and events.
And of all the sectors they reviewed they found that the trade show market has one of the fastest growth rates. To see some of the data and for a chance to review the original report, read the full article at MarketingCharts.com.
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- 19 Jun
Three Types of Events That Will Fuel Sales for Your Brand
In a digitally driven world, the human element can get lost. However, nothing can replace face-to-face rapport. And that is why events can do wonders for your sales. However, certain types of events can be more effective than others, depending on your brand and positioning.
If you’ve never hosted an event but are considering it, the one thing that is probably holding you back is the sheer complexity. Having attended events, you know that just on that level, events are hard. And hosting one yourself can be daunting to manage all the details, schedules and logistics.
But the Effort Can be Well Worth the Reward
There are three types of events in particular that can boost your sales. And depending upon your brand and your positioning any one can help your business. To learn what they are and how they can impact your sales, read the full article at MarketingProfs.com
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- 31 May
How to Create a Webinar That Sells Like Crazy (Step-by-Step)
So, you’re thinking that you may want to create a webinar. You’ve probably seen so many successful bloggers and digital marketers running them. But, you haven’t jumped on the bandwagon yet. So, why is that?
The Reasons?
After all, webinars look way too complicated, don’t they. And just thinking about the tech aspect alone is enough to give you a headache. And the content? What content can you use? And then there is the issue of how do you even launch it?
Well, there is a little secret. The process to create a webinar is way easier than you may think. You just have to know how to do it. And to help you our with that, let’s break the webinar creation process into a few easy steps that you can read on Jeff Bullas’ Blog.
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- 19 Nov
What’s Your Post-Tradeshow Plan? Six Tips for a Successful Follow-Up Campaign
by Kelsey Stage
Few marketers would argue against the benefits of exhibiting at a tradeshow. In fact, businesses of any size can easily gain exposure to lots of high-quality leads in a single space. But many marketers focus too much on lead capture. And they forget a critical component to their tradeshow strategy: the follow-up plan.Following up with leads while they’re still interested in your company is the key to getting the best return on investment from tradeshows. With the right follow-up campaign, you can ensure that the time, money, and effort you’ve invested into a tradeshow don’t go to waste.
Here are six tips that will help you nurture new leads into valuable customers at MarketingProfs
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- 25 Jul
Events Have Different Purposes and Strategic Considerations for B2B, B2C Companies
from MarketingCharts.com
We all know that there are differences and some similarities between B2B and B2C marketing. This fact is patently obvious when it comes to event marketing.Exactly the Same, Only Different
According to a recent report [download page] from Opus and Event Marketer, B2B and B2C companies approach events with different goals in mind. This is in spite of the fact that they do share some primary objectives, . Both groups look to drive sales revenue as well as educate customers, prospects and attendees, but B2C companies are more focused than their B2B counterparts on raising brand awareness.
B2B marketers tend to see events as a strong source of qualified top-of-the-funnel leads. By contrast, B2C marketers tend to use events more than their B2B counterparts in order to enhance customer satisfaction/loyalty and launch new products or services.
To see all of the insights and trends, read the full article at MarketingCharts.com
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- 04 May
How to Turn a Boring Presentation Into One That Inspires People to Take Action
by Paul Coelho
You’ve probably been there. You’ve taken time, and probably a lot of money to give a presentation. But as you sit in the audience and look around, the people in the front row are on their iPhone. The people who have turned up are distracted. They are gazing into the distance, chatting amongst themselves, and generally disinterested in what you have to say. Why?
This is Definitely a Sign Your Presentation isn’t Hitting a Chord with the Audience.
Now, it’s easy to deflect and believe that the audience is the problem, not you. After all, you’ve done hours of preparation and have a slide deck full of well-researched stats and information. And, after all, these people have turned up to see your presentation for a reason. So, you need to ask yourself, is it possible that your ability to prepare and deliver an engaging presentation is lacking?
If you want to turn your next presentation from a boring lecture into an inspirational TED talk, then you need to dedicate time to fine-tuning your approach. So, to really understand the key areas to focus on so you can take your presentation skills up a notch and WOW your audience, read the full article on JeffBullas’s Blog.
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- 30 Apr
4 Tips for Maximizing Trade Show Marketing With Digital
Live event marketing campaigns like trade shows are expensive endeavors. But, it represents a huge amount of business. In 2015 alone, U.S. trade shows as an industry generated more than $12.6 billion in revenue.
Not a High Growth Industry, But Strong None the Less
Moreover, according to Statista, nearly half of the marketers surveyed maintained their trade show budgets from 2016 to 2017. And approximately 29 percent actually increased their budgets. The question that remains though. With such a significant amount of money being allocated toward trade shows, how can marketers make that spend more effective?
One idea is to incorporate these events into their more cost-effective digital marketing campaigns to improve their overall ROI. And here are four tips for a successful transition, from the moment you scan a live lead at a trade show to that lead’s conversion into a sales opportunity on ChiefMarketer.com
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- 27 Feb
B2B Exhibitors Devote Large Portions of Their Marketing Budgets to Events
from Marketing Charts
B2B events and exhibitions are important for marketers. They can help to satisfy a broad range of critical marketing goals. Events can help in identifying new customers. They can be used to reach sales leads and even for building awareness.But Just Exactly How important are Events and Exhibitions to B2B Marketers?
To find understand the importance being placed on events, the Center for Exhibition Industry Research (CEIR) conducted a study. They wanted to determine exactly how influential exhibitions are to participants. And what they found was that the level of importance has increased. In fact, events are now considered the most valued tool in their marketing arsenal.
To see additional insights and to access the original report, read the full article, go to MarketingCharts.com
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- 19 Dec
Three Tips for Better B2B Lead Gen in 2018
by Tom Shapiro
There are hundreds of approaches to B2B lead gen. And most are well known and commonly used. But if you truly want to transform your lead gen growth consider the power of lateral thinking. Don’t simply focus on incrementally improving on what your organization is currently doing. Instead, consider flipping it on its head in order to unleash untapped growth opportunities.Don’t, Just Think Outside the Box. Market Outside of the Box
Events can be highly effective in generating new B2B leads. According to Chief Marketer’s 2018 B2B Lead Gen Outlook report, live events tied with SEO as the second most effective channel for producing the highest ROI leads.
To see all Three Tips for Better B2B Lead Gen in 2018, read the full article at ChiefMarketer.com
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- 04 Dec
Webinar Benchmarks: Marketing, Scheduling, and Length
by Ayaz Nanji
If you are thinking of doing a webinar, you probably have a lot of questions. What are the most popular methods for promoting webinars? When do people tend to register for webinars? And how long are webinars, on average?So, What Works? What Doesn’t?
To find out exactly what works and what doesn’t, GoToMeeting analyzed 350,890 webinars. All were hosted by more than 16,000 of its customers in the past year. The webinars included in the dataset for the report were hosted by companies of various sizes from around the world.
And they came up with some interesting answers . . .
So, to see the valuable lessons gained from this study, and to download the report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 18 Nov
Four Event Marketing Metrics That Matter
by Dax Callner
With the rise of digital marketing, marketers tend to evaluate their results through very narrow marketing performance indicators. Today, they tend to use things like views or clicks as the definitions of success. And that works well for them in those instances.But With Events, You Can Only Manage What You Measure
However, with a focus on physical engagement and personal experiences, event marketing is different. It simply cannot be measured in the same way as digital marketing. And, as we all know, what you don’t measure you can’t manage.
To learn about the four metrics that really matter for your event marketing success, read the full article on ChiefMarketer.com
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- 21 Oct
Event Marketing Effectiveness: Three Key Factors to Consider Before Investing in an Event
One of the oldest yet most powerful means of reaching out to your target audience is tradeshow and event marketing. But, unlike digital marketing, events require a lot more preparation. Plus they can incur far greater costs to execute. And in addition, without advanced planning and goals, you may have no ready metrics to determine whether the ROI of the event was positive.But, Tradeshows and Events Work
The rationale behind what makes an event a trusted medium despite all the overhead is simple. Unlike most any other medium, events provide a near assurance that you have your potential customer’s attention, in person, one on one. But there are a huge number of events happening around the world every single day.
And with the high cost of doing events the key questions that arises are: Which event is the right event? And is the event worth spending those valuable dollars on event X or event Y? So, to help you find the answer, here is the Event Evaluation Matrix. This is a tool that can help you gauge which is the right event for your marketing efforts. So read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 17 Oct
Five Ways to Drive Engagement and Sales With Tradeshow Marketing
Thanks to the digital age, there are tons of marketing platforms and formats to choose from. In fact, B2B marketers use, on average, eight content marketing tactics to engage with their audiences.Don’t Forget Some “Old School” Marketing Options
But, with so many digital options, it’s easy to overlook the opportunities with face-to-face marketing. And it’s not as if those opportunities are no being used. Even with all of the digital options, tradeshows and in-person events remain powerful marketing tactics. It seems that 68% of marketers use in-person events as a content marketing tactic. And of those, 90% consider tradeshows to be a critical part of their marketing mix.
So now is the time to draw attention back to a tactic that can really drive engagement and sales for your business — tradeshow marketing. And to learn what to do before, during, and after a tradeshow to drive engagement and sales, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 20 Jul
How B2Bs Are Harnessing the Event Stack for #MarketingSuccess
from eMarketer.com
Face-to-face events have always been a great way for B2Bs to reach clients and prospects. Even today, they remain an extremely valuable marketing touch-point used by B2B marketers. This is mainly because, they still constitute a great means to move prospects down the purchase funnel.Events Need to Now Join the Era of Digital
Today, digital marketing tactics have become more measureable and data-driven by means of marketing technology. And that means that in-person events must follow suit to justify the spend for competing dollars. “Even with the rise of more measureable digital marketing tactics, in-person events continue to be a major avenue for building relationships, influencing attendees and sharing industry thought leadership,” said eMarketer analyst Jillian Ryan.
To see more of the insights, read the full post at eMarketer.com
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