Tag archive for TOFM – Top of Funnel Marketing

• Jan 03, 2018
• Dan Hoff
• 0
• Google AdWords, Marketing Strategies, TOFM - Top of Funnel Marketing

by Brad Smith

Yes. AdWords converts better than most other channels. Anywhere, ever. But. That doesn’t mean it’s the only option. Or even the best option.

There Are Two Reasons Why

First, your cost per lead tends to be higher than other inbound channels. Second, AdWords doesn’t scale as well as other options. So that means you hit a point of diminishing returns. And that is mainly because only 3.4% of search queries actually results in an AdWords click. That isn’t a lot. Especially on your 5-of-10 niche keywords that actually convert.

The trick is to turn your attention from the bottom of the funnel back to the top. And to find out why the top of your funnel is almost always more profitable than the bottom, read the full article at KISSmetrics.com