- 04 Feb
Five Steps to Building Trust With Thought Leadership
- Feb 04, 2020
- Dan Hoff
- Content Marketing, Marketing Strategies, Thought Leadership
According to current data, about 50% of B2B marketers believe thought leadership builds trust in their organization. However, among actual buyers, that number is much higher. That is around a whopping 83%.
Thought Leadership = Trusted Resource
And that represents a huge disconnect. This disconnect is preventing B2B marketers from using thought-leadership content to it’s fullest value – in their quest to become a trusted resource for their customers. And marketers and business leaders alike need to understand that establishing a thought-leadership program drives value and builds trust. And not doing so risks falling behind or damaging their brand’s credibility in the industry.
Are you in the same boat? Here are five easy-to-follow steps for kicking off (or elevating) your brand’s thought-leadership program at MarketingProfs.com
- 28 Jan
How to Become a LinkedIn Thought Leader in 9 Easy Steps
- Jan 28, 2020
- Dan Hoff
- B2B Marketing, LinkedIn, Thought Leadership
by Pamela Bump
Did you know that 40% of LinkedIn’s 500 million members visit the platform daily? And that means something, especially if you’re a professional who wants to branch out as a thought leader in your industry.
But Why Would You Want to be a LinkedIn Thought Leader?
LinkedIn has proven itself to be an excellent place to gain visibility, demonstrate credibility or expertise. Plus, it is a great place to create valuable, business-focused discussions within your industry’s community. And even if you aren’t a CEO, thought leadership and developing connections on LinkedIn can make companies you work for look great.
It might seem daunting. But building your social presence on LinkedIn is more accessible than you think. In this blog post from HubSpot, Pamela Bump shows us a few effective ways to build your presence on LinkedIn as a thought leader. Read the full article now.
- 21 Feb
What is the Value of B2B Thought-Leadership Content?
- Feb 21, 2019
- Dan Hoff
- B2B Marketing, Content Marketing, Thought Leadership
by Ayaz Nanji
Have you ever wondered what is the impact of thought leadership content? And what do your customers think about your content? Now those may seem a silly question to ask but that didn’t stop Edelman and LinkedIn. They asked those very questions in a recent study [SlideShare available].
The report was based on data from a survey of 1,201 businesspeople in the United States who work for firms in a wide rage of industries. And they found that a 89% of B2B buyers say that thought leadership content from vendors has impact for them. In fact, they indicated that it increased their awareness of sellers. Additionally, 45% even indicated that it was that thought leadership content that led them to invite them to bid on a project.
The value of thought leadership content didn’t stop there however. They also found that 58% indicated that it directly led them to award business to an organization. And the buyers said that increased the value they placed on the vendor and that it enabled the vendor organization to command a premium price.
Still not convinced that thought leadership content works? Then see even more of the numbers, view the original report at MarketingProfs.com
NOTE: A pop-up opens on this site and a Free MarkeitngProfs Registration may be required to read the full article.