- 31 Oct
How to Create a Market for Your Product When There Isn’t One
- Oct 31, 2019
- Dan Hoff
- #Startup Marketing, Product Launch Strategies, Startup Strategies
by Nick Mehta
As a business, you probably have dreams of being a big, successful company. But in order to do it, you may need to do more than simply have a great product or service. You may need to create a new category of business.
Now, you may be asking yourself, “why do that . . . ?”
Well, there are a number of reasons you might think you want to do this. You may want to take advantage of a new trend. But more importantly, it’s lucrative. According to Harvard Business Review, “Companies that were instrumental in creating their categories accounted for 53% of incremental revenue growth and 74% of incremental market capitalization growth.”
But we also saw the big drawback. If you’re thinking about category creation, you’ve already thought of it, too. There are no customers to a category that doesn’t exist yet. And in this article from the HubSpot blog, Nick Mehta, CEO of Gainsight brings us his 5 Strategies to Create a Product Category and win.
- 16 Sep
The 6 Biggest Obstacles You’ll Face When Starting A New Business
- Sep 16, 2017
- Dan Hoff
- #Startup Marketing, Startup Strategies
by Stefan Paulo
Entrepreneurship comes with as many rewards as it comes with challenges. Regardless of whether you’re just beginning your career as an entrepreneur or you’re experienced, there are obstacles. And they will always resurface, time and again. They might be the challenge of establishing your company’s brand and authority, beating the competition, or making a profit.
There are a Thousand Reasons to Fail. And 6 Ways to Tips to Succeed.
However, if you’re a new entrepreneur, you, in particular, will have a few unique obstacles that you must overcome. So, to help you out here are six common obstacles faced by first time entrepreneurs, and how you can overcome them. Read the full article on Jeffbullas’s Blog.