- 31 Oct
How to Create a Market for Your Product When There Isn’t One
by Nick Mehta
As a business, you probably have dreams of being a big, successful company. But in order to do it, you may need to do more than simply have a great product or service. You may need to create a new category of business.
Now, you may be asking yourself, “why do that . . . ?”
Well, there are a number of reasons you might think you want to do this. You may want to take advantage of a new trend. But more importantly, it’s lucrative. According to Harvard Business Review, “Companies that were instrumental in creating their categories accounted for 53% of incremental revenue growth and 74% of incremental market capitalization growth.”
But we also saw the big drawback. If you’re thinking about category creation, you’ve already thought of it, too. There are no customers to a category that doesn’t exist yet. And in this article from the HubSpot blog, Nick Mehta, CEO of Gainsight brings us his 5 Strategies to Create a Product Category and win.
- 03 Apr
The Beginner’s Guide to Facebook Ads for Entrepreneurs
There are a lot of benefits associated with being an entrepreneur. There’s thee freedom. The ability to work for yourself. The ability to scale something with your unique stamp on it. And, of course, the potential to reap a hefty percentage of the profit.
If There Were No Risk, The Rewards Would Mean Far Less
Less talked about are the growing pains inherent in striking out on your own to create something uniquely yours. Among those pains is de-coding the complex world of Facebook ads. And yet, those are often at the top of the list for entrepreneurs. Creating, maintaining, and growing a startup is one thing. But having the Facebook ads chops is something else entirely.
So, if you’re among that select group of pioneers, we’re going to show you how to do just that. This is your beginner’s guide to Facebook ads for entrepreneurs at WordStream.com
- 18 Mar
3 Ways To Promote Your Startup Like A Pro in 2019
Marketing is one of the biggest challenges that any startup will face. After all, when your new to the market, you’re unknown. And it’s tough to stand out from the crowd when 50 million new startups launch every year. Plus the competition is fierce.
But even if your product is top-notch, you cannot generate sales without gaining attention and then traction in the market. First, you have to let your potential customers know that you even exist and that you are an option for them. This requires dedicating resources towards promotion.
But, as a startup, that is easier said than done. You don’t have extra resources. And you probably don’t have the luxury of time to devote to promotional strategies. To help you out, here are 3 Ways To Promote Your Startup Like A Pro, starting right now. So read the full article at Jeff Bullas’s Blog to learn how you can get started.
- 31 Aug
5 Steps To A Successful Product Launch In A Highly Competitive Market
from Jeff Bulla’s Blog
This logic can be applied to product launches as well
Launching a new product or service isn’t what it used to be. The main reason for that is that the market is oversaturated with products, promises and ‘innovations’. And customers have become increasingly more cynical. So that means that a creative approach to gaining attention around product launches is the key component of successful product launch campaigns.
The way in which a product or service is presented and sold is, in fact, the primary weapon. And here are five essential steps to launching any new product or service successfully into market at Jeff Bullas’s Blog.
- 28 Jun
How to Launch a New Brand: Five Tips for an Unforgettable Debut
As a startup, you need to be marketing. And you need to be building your brand in the market. That’s because building a brand for your company is one of the most important things you can do as a marketer.
But, What is “brand” And Why Should I Care?
A brand – your brand – can allow you to differentiate yourself from industry competitors with a unique image, a memorable voice, and an identity that resonates with your target customers. But establishing and launching your own brand from scratch can be difficult.
This is particularly true when you’re a startup with limited resources
It can be tempting to rush through the process of market entry and start selling products as quickly as possible. But the way you introduce your company to your customers could have a huge impact on your potential for future sales. After all, you really do have only one chance to make a first impression.
And to see some simple suggestions to help you create a memorable and effective brand that will help your company stand out from the competition, read the full article at MarketingProfs.com
- 26 Jun
What Should You Post on Social Media for Your Startup?
by Disha Dinesh
The best news about starting-up in today’s digital landscape is that you grow at practically little or no cost. All you need is the right idea, at the right time. And to be at the right place at the right time, of course.
Today’s army of social media bloggers and micro-bloggers are constantly looking for exciting things to post. And you can be the subject of their social media conversations. But the first things you should think about are employing a social media management tool and building a smart social media marketing strategy.
But, as a startup, where to start?
While building a social media strategy, there are some questions that you should ask yourself. And after answering those questions you should have a good idea of who you’re targeting. And you will know exactly what to post. So to see the 12 types of content that you should post on social media for your startup read the full article at DrumUp
- 18 Apr
3 Proven Ways Your Startup Can Get Its First 1000 Customers
by Sabih Javed
Starting a business is only the beginning. The real challenge is getting customers. And, of course, generating sales.
Just Being Good, Isn’t Good Enough Any More
Your startup could have one of the best products in the market. And you could have a few thousand followers on Twitter or Facebook. But if you aren’t getting new customers, you wont be in business for long. And you cant really grow your startup overnight by reaching 100K customers, you need to stick to small achievable targets.
But the challenge for your startup, is in how you can get first 1000 customers for your startup? Here are 3 proven techniques to do so on Jeff Bullas’s Blog.
- 03 Apr
A 10-Step Checklist to Launch a SaaS Business With a Bang
Launching a SaaS business takes a lot of hard work and determination. Many entrepreneurs feel that it is only about getting the product out the door. But, unless you’re an experienced entrepreneur, this approach can be quite disappointing. And actually be the first step to fail.
So, You Still Want to launch a SaaS business?
You launch your SaaS product and hope to get a few signups every day. Days turn into weeks, and you don’t find anyone coming. What gives? You need to realize that your product is only part of the puzzle. There are quite a few things to sort out before you take your product to market.
To learn all about the 10 things to take care of before you launch a SaaS business, read the full article at Jeffbullas’s Blog.
- 06 Dec
An Eight-Step Guide to Building Your Marketing Budget
- Dec 06, 2017
- Dan Hoff
- #Startup Marketing, B2B Marketing, B2C Marketing, Marketing for Small Business, Marketing Strategies
by Sam Melnick
It’s that time of year when marketers decide how to allocate their resources. Companies, large and small, begin their processes that will guide their marketing spend throughout the next year. But, how you start your process can have a huge impact on your finished product.
How and Where to Start: Top-Down or Bottom-Up Budgeting Approach?
Generally, there are two types of approaches. Those are top-down and bottom up budgeting. Top-down budgeting is done according to marketing investment and sales targets. However, bottom-up marketing budgeting occurs when individual marketers start the process.
Now, to see how this all works, and for some tips and pointers on the process, read the full article at MarketingProfs.com
NOTE: A Registration pop-up opens on this site. A FREE Registration is required to read the full article.
- 16 Nov
5 Reasons Your Startup Might Fail (And What To Do About It)
by Kenny Kline
While the startup boom may be slowing down, I don’t think it shows any signs of stopping completely. The appeal of owning your own business and redefining the way you work is too irresistible. It’s a very maverick lifestyle.
It’s All Sunshine and Lolly Pops, Isn’t it?
Maybe that’s why everybody I know who’s part of a startup seems to have an optimistic streak. I guess they have to because the stats are certainly not on their side. It’s been well publicized that 90% of startups fail.
This is a very scary statistic. But it may not be so inevitable as the number suggests. And to help you out, here are the five key reasons why your startup may fail. And, in addition how you can turn them around, all on Jeffbullas’s Blog.
- 08 Nov
How Often Do Free Trials Convert? And Do Coupon Discounts Work?
- Nov 08, 2017
- Dan Hoff
- #Startup Marketing, B2B Marketing, Conversion Strategies, Lead Generation, Offer Strategies
For B2B technology startups offering subscription based products success can be elusive. One of the first market challenges faced is to gain traction for their product in the market. After all, their product and their company are unknown and not broadly adopted. So, why would someone spend money for their product?
FREE TRIAL OFFER . . . Do They Work?
One of the more popular approaches to break through, especially in the early stages, is to offer a free trial. But, do free trials work? And does the length of the trial period have an impact on conversion rates?
This and several other questions have been answered by Recurly. They recently released some valuable benchmarks from an analysis of 1,200 subscription commerce sites over a 15-month period. To see the results and more of the conclusions of their report, read the full article at MarketingCharts.com
- 28 Oct
5 Warning Signs That Your Product Launch Will Fail Miserably
Failure. The word itself sends shivers down every entrepreneur’s spine. But the cold, hard fact is that failure is real. And, failure is expensive.
But it needn’t be inevitable
Statistics tell us that 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. That is why it’s vital to spot the warning signs that you may be about to fail before you actually do. There are actually some glaringly obvious warning signs if you know where, and how, to look.
It may sound like a grim topic to talk about, but it’s an important one. Here are 5 Warning Signs That Your Product Launch Will Fail Miserably and how you can turn them around on Jeffbullas’s Blog.
- 24 Oct
Are Amazon ‘Sponsored Products’ Ads Worth It?
- Oct 24, 2017
- Dan Hoff
- #Startup Marketing, B2C Marketing, Conversion Strategies, eCommerce, Lead Generation, Marketing Strategies
by Gil Roeder
Say you’re in the market for a new pair of headphones or a new guitar tuner. Where would you start your search? Google, right?
Not so fast. According to a 2016 survey of 2,000 consumers, 55% of people actually skip Google altogether. It seems that they start their online shopping searches directly on Amazon. Google still remains the top search tool for B2B purchases and services. But Amazon is steadily overtaking them in the B2C market.
So what does this mean for you, the advertiser?
When you’re thinking about your online advertising strategy, you want to meet your consumers where they are. And if you’re a B2C company, that place is – more likely than not – Amazon. And to learn how to get started with Amazon ‘Sponsored Products” ads, read the full article at HubSpot.com
- 14 Oct
How to Start a Competitive Analysis: 57 Questions You Need to Ask
- Oct 14, 2017
- #Startup Marketing, Marketing for Small Business, Marketing Strategies, Offer Strategies
Every brand can benefit from regular competitor analysis. By performing a competitor analysis, you’ll be able to identify gaps in the market, develop new products and services, uncover market trends and even market and sell more effectively.
Know Thy Enemy
So, when was the last time you ran a competitive analysis for your brand? Or was the last “analysis” you ran a quick perusal of a competitor’s website. Or simply a “review” of their social media presence?
If you haven’t done a comprehensive analysis, you’re likely missing out on important intelligence that could help your brand grow. So, to help you get started with competitive analysis the right way, we’re breaking down everything you’ll want to look for at HubSpot.com. You can also download a full competitive analysis kit from HubSpot and Alexa.com.
- 14 Oct
PR in 7 Easy Steps for Emerging-Technology Startups
- Oct 14, 2017
- Dan Hoff
- #Startup Marketing, Marketing Communications, Marketing Strategies, PR. Public Relations
You have a great new product. And it is time to think about your launch. Suddenly you realize that it’s time to create a public relations program for your startup. There’s a lot to do. And you don’t have enough time or budget to do it all.
Where should you begin?
For startups, creating your PR, content marketing and social media programs can be challenging. It is even more challenging if you’re doing business in “emerging technologies” sectors. Add to that the challenge of the inability to hire expert PR counsel, and it may seem impossible.
However, there are ways you can still get it done, successfully. And to help you out, here are some basic steps at MarketingProfs.com
- 16 Sep
The 6 Biggest Obstacles You’ll Face When Starting A New Business
by Stefan Paulo
Entrepreneurship comes with as many rewards as it comes with challenges. Regardless of whether you’re just beginning your career as an entrepreneur or you’re experienced, there are obstacles. And they will always resurface, time and again. They might be the challenge of establishing your company’s brand and authority, beating the competition, or making a profit.
There are a Thousand Reasons to Fail. And 6 Ways to Tips to Succeed.
However, if you’re a new entrepreneur, you, in particular, will have a few unique obstacles that you must overcome. So, to help you out here are six common obstacles faced by first time entrepreneurs, and how you can overcome them. Read the full article on Jeffbullas’s Blog.
- 24 Aug
Before Your Next Product Launch, Try These 5 Engagement Strategies
- Aug 24, 2017
- Dan Hoff
- #Startup Marketing, Demand Generation, Lead Generation, Marketing Strategies
by Shayla Price
The big day is approaching! Yes, you’re about to launch your first (or maybe fifth) product. You want the experience to be perfect for your audience.
Success Starts Well Before Launch Day
What your team does before the launch is just as important as what you do on launch day. And it all starts with early engagement. Yes, you need to be spreading your message as soon as possible to pique people’s interests and encourage sales when that magic day finally arrives.
Don’t wait a minute longer. Check out these five pre-launch engagement strategies at KISSmetrics.com
- 23 Mar
Are Most Tech Startups Destined to Fail
- Mar 23, 2017
- Dan Hoff
- #Startup Marketing, Conversion Strategies, Lead Generation, Marketing for Small Business
by Dan Hoff
There are only two sources of wisdom. One can learn from those who applied wisdom and succeeded or from those who ignored wisdom and failed. – Plato
Depending upon who you happen to listen to, the failure rate for technology startups is anywhere between 90% and 63%. And that is typically within the first 4 years of their founding. Even on the low end, this makes you wonder. Why anyone would consider going out on their own to start their own business.
However, if you’re going to do it and you know that the odds are against you, wouldn’t you want to know what are the reasons for such a high failure rate?
And, wouldn’t it put you a bit ahead of the game if you knew what could be done to reduce the risk and improve the odds of success?
The answer to these questions are fairly simple. To see what they are, read the full article right here on Dan Hoff Marketing