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- 01 Mar
The Complete Beginner’s Guide to Facebook Ecommerce
You have products to sell. And with that goal in mind, where do you go? Which channel offers the best access to your target audience? And does so at the most cost-effective way? After all, you want to expand your products reach and visibility and to acquire new and even repeat customers?Go to Facebook, of Course!
Yep, your read that right. Go to Facebook, but don’t just take my word for it. According to Facebook reports, by the end of 2018, 2.32 billion users were on the platform. If you had any doubts about your audience being there, set them aside. Your potential customers are most certainly there, regardless of your industry, business size, budget, or goals. Sure, Facebook has had its fair share of bad publicity, rising costs, and targeting changes in the last year; however, the tech giant continues to reign supreme as the least expensive online advertising channel and its robust targeting options are incomparable to others.
So, if you’re looking to get started with Facebook Ads for ecommerce to propel your marketing efforts and drive sales, read the full article at WordStream.com
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- 09 Jul
How Small Business & Agency Owners Can Find New Customers via Social Media
by Disha Dinesh
According to an Ambassador study, 71% consumers who have a great brand experience on social media tend to recommend the brand to friends and relatives. That means that social media is ripe with opportunity to grow your business. And if you’re a small business or agency owner, you can find new customers via social media. Plus, you can save a lot of money otherwise spent on advertising or sales. How?Inquiring Minds Want to Know
We asked small business and agency owners and digital marketers how they found new customers via social media. And here’s what they had to say. They told us that there is a lot of value in organic content. And they said that a reliable social media management tool and smartly targeted social media ads can bring you new customers.
To see what they all had to say, read the full article at DrumUp
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- 27 Jun
Selling on Instagram: How to Use Instagram’s Shoppable Posts
by Matt Smith
Selling on Instagram just got a lot easier with the launch of Instagram’s shoppable posts feature. Now, in the past, the only way to connect your followers with your products was through the link in your bio. Or you could use links in Instagram Stories. However, this new feature provides a seamless experience for people to shop products directly from your posts.This is No Small Matter
Of course, with more than half a billion monthly active users and over half a million advertisers, it was only a matter of time before users could start buying products right from the app!
Ready to get started with selling on Instagram? Want to learn why Your Business Should Be Using Instagram Shoppable Posts? Or how to get started? Here’s everything you need to know about how to create shoppable posts at HubSpot.com
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- 04 Jun
How to Successfully Sell on Facebook
It’s incredibly easy to get sidetracked from sales. There are so many ‘moving parts’ go into selling now. And, adding social media into the mix, makes it really complicated.
In this modern, ‘digital forward’ world, traditional selling is becoming tricky
If you have tried social media to help sell, you’ve probably seen mixed results. In fact, the prevailing opinion has been that you simply can’t sell on social media. It’s impossible to sell on Facebook, right?
No it’s not
Actually, there are a growing number of businesses that do sell on Facebook. And the do so very successfully. But, you need to remember one thing: The purpose of your investment in social media is ultimately to sell. So, to see how you can harness Facebook’s potential as an online store, read more at MarketingProfs.com
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- 24 May
How to Create Awesome Facebook Carousel Ads That Convert
Back in the day, when Facebook first introduced ads on their platform, most marketers snickered. After all, who in their right mind, would place an ad alongside cat pictures and “. . . here’s me eating yogurt” posts?Well, as time has passed and the ad platform on Facebook has matured, it has become a good medium to reach audience. And now, with GIFs, videos, slideshows, and Canvas ads floating ubiquitously around Facebook one thing has become evident. Now users prefer interactive content over stagnant content. These users want multi-pronged brand stories. They want options. They want to go for a ride without getting up.
Enter Facebook Carousel Ads
So, if selling products online is your game, don’t hesitate. Facebook Carousel ads are an ideal medium to showcase multiple products to multiple segments of your prospect pool. A compelling visual storytelling, in some form or another, has become nearly a prerequisite for Facebook users making their way through purchase funnels. And in that regard, Facebook Carousel ads have become an effective tool for a diverse array of campaign types.
To learn How to Create Awesome Facebook Carousel Ads That Convert, read the full article at WordStream.com
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- 15 Mar
Three Reasons Social Selling is Good for Business and Four Steps to Get You Started
Remember the days when cold calls? And when door-to-door sales were the best way to find clients? Thankfully, those days are long past. Now there is a better tool that. And it has the capacity to do even more with less effort.Welcome to The Age of Social Selling
Simply put, social selling is the practice of using social media as a means to target prospects, build connections, and establish rapport and trust. That means that today, social media isn’t just for collecting likes and follows. It can actually help you increase sales. Especially when it’s used right.
But, the question remains, is social selling right for your business? And, how exactly does social selling do all of that? To learn the more, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 13 Mar
Social Media Use in 2018: Platform, Age, and Visit Trends
by Ayaz Nanji
Congratulation. You have finally decided that you need to market your business on social media. And, it was probably a difficult decision.But now, which social media platform should you focus on?
After all, there are eight major social media platforms and a gig-a-load of minor ones. So, how to figure out what is probably going to work for you and your business?
One way is to use what I call the Serengeti Theory of audience marketing
That theory says that I need to focus my “hunt” where my target audience prefers to frequent. And that means, if I want to have success in reaching my target audience through social media, I need to know where they prefer to “hang out”.
A good place to start would be with the current numbers on the “who, what and where” of social media. And, fortunately for us, the Pew Research Center has recently released their annual social media usage report. So, that means, if you want to see where your best prospects are socializing, then you need to read this report. To read a summary of the report, read this article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 25 Nov
25 Facebook Marketing Tips to Increase Sales
by Jeff Bullas
For Facebook marketing to be truly valuable to your business, it must achieve the goals you have set out in your marketing strategy and plan. It is the marketing strategy you have created that will keep you focused and on track. And will keep you from heading off and engaged with things that don’t achieve your much needed objectives.No Page is an Island
Your Facebook page and the marketing activities you carry out on Facebook’s eco-system cannot stand alone. Rather, they should be seen as an extension of your blog and your website. So tactics you maybe already doing on your blog can be enhanced and synergized by replicating some of those blogging platform activities on Facebook that are relevant ad appropriate to the Facebook culture. And, that enhance your business goals.
To keep it simple here are 3 core goals and 25 marketing tactics that you can action on your Facebook page that wil keep your blog growing and your business booming . To see them all, read the full article at Jeffbullas’s Blog.
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- 04 Nov
How to Create Amazing Facebook Audiences You Can Actually Sell To
by Allen Finn
Creating Facebook audiences isn’t rocket science. But with the seemingly endless waves of targeting options available, it sure can feel like it.Getting ROI from your Facebook spend is all about focusing your budget so only relevant, qualified audiences see your ads. So how do you find the right audiences on Facebook, whatever your industry and business type?
Introduction to Audience Targeting on Facebook
But, that leads to the question of how targeting on Facebook works. Or how to optimize your ad sets for success. And how to use Facebook Audience Insights to learn more about your prospects. To learn how you can actually sell on Facebook, read the full article at WordStream.com
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- 09 Sep
The Ultimate Guide to Social Media Marketing
by Jeff Bullas
Not too long ago, businesses considered social media as just a passing trend. It was considered a distraction for kids with nothing better to do with their time than to scroll through endless news feeds. Nowadays it is a critical business tool. It’s becoming clearer every day that social media is one of the most powerful marketing tools businesses have ever seen. But, diving in without a sense of what it encompasses and how it can benefit your business can do more harm than good.So, Start With The Basics – What is Social Media Marketing?
What are the benefits of Social Media Marketing? How do you create a Social Media Marketing Plan for your business? Should you outsource social media marketing or keep it in-house?
To help you out, here is a comprehensive guide. It will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Read the full guide at JeffBullas.com
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- 01 Jul
How Much Do Instagram Ads Cost? Plus 8 Tips for Saving Money
by Lisa Lacy
Facebook ads have long been the gold standard in social advertising. This has been in part because Facebook allows brands to target incredibly niche markets. And, as a result, it has empowered marketers to get rapid insights into winning combinations of creative, audience, placement and other variables to optimize their campaigns.Then in 2013, Facebook acquired image sharing app Instagram. With that, Facebook was now able to add a simple placement option in their ads platform. It was so simple. You could now use a basic toggle in the Facebook Ads Manager platform to choose to show your ads on Instagram.
The Same, Only Different
And it can be tempting to treat Instagram ads the same as Facebook ads. But users still engage with the platforms in different ways. And the cost can be significantly different between the two. To see How Much Do Instagram Ads Cost? Plus 8 Tips for Saving Money, read the full article at WordStream.com
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- 01 Apr
How to Create Facebook Lead Ads: A Beginner’s Guide
Typically, lead generation marketers collect information through form submissions on a website. First, the marketer promotes a specific offer, say on Facebook. It might even include such things such as a gated e-book or coupon. And then an interested user will fill out a lead form to claim the offer.While this method does work and helps get exposure to your site, it has one important problem. It requires users to leave the place where the offer was promoted to click through your conversion path. This means bounce-rates at every point along the process. And that’s not ideal.
Problem Solved . . . Hooray!! Enter Facebook Lead Ads
A Facebook lead ad is an ad type you can purchase through the Facebook for Business platform. Instead of sending users to a landing page where they fill out a lead form on your website, Facebook lead ads allow potential customers to access your offers without ever leaving the Facebook app.
Need to know more? To learn the basics of Facebook lead ads: what they are, why they matter, and how you can start using them effectively in your own marketing campaigns, read the full article at HubSpot.com.
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- 24 Mar
New Data On Facebook Ad Benchmarks for YOUR Industry
by Mark Irvine
Facebook is one of the fastest growing ad networks. In fact, the number of advertisers using Facebook has more than doubled in the last 18 months. And that translates to over 2 million advertisers who started advertising on Facebook in the past 2 yearsA Strange and Confusing New World Awaits
However, if you are new to the platform, you may have found that it can be easy to get overwhelmed. That may be because Facebook has nearly countless ad targeting options to explore, and performance differs for every client. Just like on AdWords, performance can differ across different industries on Facebook, so what numbers should you be looking to beat in your industry?
WordStream has dug into their data to find out. Check out the Facebook ad performance benchmarks at WordStream.com
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