- 11 Apr
7 Ways to Upgrade Your Social Media Marketing Strategy Now
With more than three billion people now using social media every single day, it’s important to stay ahead of the curve when it comes to your brand’s social media activities and status.
But this can be tricky when social media keeps changing. There have been a host of updates to social media platforms throughout 2018 and into 2019. There are also a ton of new trends that affect how users engage on these platforms. Each of these changes has been a catalyst for businesses to adjust their social media marketing strategies and tactics.
In order to stay competitive, you need to adjust your strategy, as well. In this article, Senior Outreach Specialist Tabby Farrar and Social Media Executive Mollie Hyde give us seven killer social media tactics that your social media strategy needs right now.
- 08 Apr
What Is Twitter and How Does It Work?
Now you may be thinking that it is a bit late in the game to be asking “what is Twitter and how does it work?” After all, Twitter, as a social networking site was launched way back in 2006. Today, it is undoubtedly one of the most popular social media platforms available. It boast 100 million daily active users and 500 million tweets sent daily.
But,Really, What is Twitter?
Twitter is a lot of things to a lot of people. It can be used to receive news, follow high-profile celebrities, or stay in-touch with old high school friends. And, it can be used for personal, business, religious and especially for political purposes. In fact, it can be used for a lot of good and even bad things.
But its popularity can be intimidating. And if you don’t know how to use Twitter by now, should you even bother trying to join the masses who’ve acquired years of experience on the site? Fortunately, Twitter is incredibly easy to use. And in this article at HubSpot.com, explores what Twitter is, who uses it, and how you can get started on the site, today.
- 01 Apr
Digital Adoption 101: How To Reach Digital Marketing Nirvana With Your Business
by Zac Johnson
As the saying goes, today, the only constant is change. And, in the business world this can be a life-and-death matter. What can you expect to happen if your business doesn’t adapt to the changes within its own industry? Well, it’s probably destined to fail.
Is This Simply Deja Vu All Over Again?
This adaptation-fail is something we continue to see time and time again with offline businesses. Especially for those that never fully make the move to online. And for both B2B and B2C businesses, it’s important to make sure you aren’t just changing with industry trends and technology. You also need to make sure these advancements are actually working for you as well.
One clear observation that businesses of all types should be focusing their efforts on, is how this ‘brave new world’ of digital can be leveraged for their success. There is actually a term for all of this. It is called ‘digital adoption‘. To find out you can make all this work for your business, read the full article on Jeff Bullas’s Blog.
- 01 Mar
The Complete Beginner’s Guide to Facebook Ecommerce
You have products to sell. And with that goal in mind, where do you go? Which channel offers the best access to your target audience? And does so at the most cost-effective way? After all, you want to expand your products reach and visibility and to acquire new and even repeat customers?
Go to Facebook, of Course!
Yep, your read that right. Go to Facebook, but don’t just take my word for it. According to Facebook reports, by the end of 2018, 2.32 billion users were on the platform. If you had any doubts about your audience being there, set them aside. Your potential customers are most certainly there, regardless of your industry, business size, budget, or goals. Sure, Facebook has had its fair share of bad publicity, rising costs, and targeting changes in the last year; however, the tech giant continues to reign supreme as the least expensive online advertising channel and its robust targeting options are incomparable to others.
So, if you’re looking to get started with Facebook Ads for ecommerce to propel your marketing efforts and drive sales, read the full article at WordStream.com
- 27 Feb
How to Get More Email Subscribers from your Social pages
by Sian Jaylo
Let’s start with a couple of assumptions. The first, email is not dead. And then secondly, email is a very important marketing tool for your business.
And when you consider that, according to MarketingSherpa, 75% of social media users claim that email is still the best way for companies to communicate with them, the value of email becomes even more obvious. Furthermore, studies from WordStream show that consumers who purchase products through email spend 138% more than those that don’t. And email subscribers are 3x more likely to share a business’s content on social media when compared to leads from other platforms, says QuickSprout.
So, why not leverage your business’s social media reach to realize the amazing potential of email marketing? That’s not to say it’s a simple task. Instead, using your social media to build email subscriptions requires a well thought out strategy and great execution. To learn more, read the full article at DrumUp.
- 16 Feb
How People Want to Engage with Brands on Social Media
Social media often gets a bad rap. Most notably, this comes for its contribution to the spread of false information and the misuse of user data. But despite this, even with all the negativity surrounding it, Sprout Social reports [download page] that the majority of consumers they interviewed still believe that social media has the ability to connect people.
Social Media is Really All About the Conversation
And, it’s not just people connecting with each other that makes social media powerful. Social is also seen as a top channel for brands to connect with consumers. Consumers like when brands listen to them. And part of listening means interacting and exhibiting behaviors that facilitate and encourage connections.
To see all of the data and added insights, read the full article at MarketingCharts.com
- 02 Feb
The Importance of Using Social Media in B2B Advertising
Most marketers are aware of the value of social networks in B2C campaigns. However, they often overlook social media as a useful part in B2B advertising. But, dispelling the myth that social media cannot be a utility for B2B advertisers starts with understanding the role social plays.
Facebook, Instagram Twitter, YouTube and LinkedIn Too?
Each social media platform has a place and purpose in B2B brand building. After all, business decision-makers have social lives and social accounts, too. We can assume that users may not immediately be in a business mindset when using Facebook or Instagram. But, with tailored content that serves as an introduction can unobtrusively spark interest.
Now, to learn how to do that, read the full article at TargetMarketingMag.com
- 24 Jan
9 Powerful Ways To Combine Social Media and Email Marketing
Social media marketing is great for reaching new people. And email marketing is awesome at making them convert.
If you see an opportunity here, you’re correct
Research indicates that customers need to encounter a brand up to 12 times before making a purchasing decision. And we know that companies that integrate email with social media marketing can benefit. In fact, they can achieve that milestone even sooner. Plus, in the process, they can build stronger customer loyalty, drive deeper engagement and generate higher brand recognition.
Pretty cool, huh?
So how about taking the best of both worlds. It’s fairly simple to make them work in tandem in a cost-effective way. And here are some tips to get you started at Jeffbullas’s Blog.
- 19 Jan
7 Digital Marketing Trends To Watch Out For In 2019
At this point, the digital marketing landscape has been disrupted so much that what was effective just a few years ago is now old hat. One example is that posting content to social media. It used to be that was all you needed to grow a following.
What Was Once Old is
New Again. . . Still Old
However today, customer interactions come at a premium. And if you aren’t wowing your customers or starting a real conversation with them, you’re falling behind the curve.
While some businesses are on the cusp of the latest marketing trends, many others are still playing catch-up to what was hot a few years ago. So, if you still feel like your head is spinning from 2018, this year promises to be even more disruptive. And it isn’t just new technologies that are changing the game.
Here are 7 of the most important digital marketing trends to watch out for in 2019 on Jeffbullas’s Blog.
- 03 Jan
How to Avoid A Social Media Maelstrom
The web is filled with examples of how small, local companies are hit with an unfavorable review. A bad Facebook post or unflattering photo and suddenly the world knows you in all the wrong ways. Then it’s everywhere. Rumors about the dishonest mechanic, lousy pumpkin pie or whatever the complaint is about.
Local Exemptions Do Not Apply Here
And don’t think for a minute that your local business is immune to the same sort of trouble. The good and the bad of social media is that it is an equalizer. If the story is good, bad or salacious enough – it can quickly get national or international attention.
Whether you work for a Fortune 500 company or own a small retail shop, you need to be ready to handle the unexpected, the unwanted, and sometimes the unwarranted wrath of social media. And here are some best practices for protecting yourself and handling any social media crisis so that you come out on top on McLellan Marketing Group.
- 30 Nov
The Secret to How Small Businesses Can Impact Their Brand with Social Media
by Sian Jaylo
Unsurprisingly, most small businesses are on social media these days. But having a social media account isn’t enough to attract and engage your audience anymore. A business needs to be both creative and consistent if they want to get the attention of buyers and build relationships with customers. One way to do this is through a strong social media marketing campaign.
But, as a small business, you probably don’t have the ready resources to simply dedicate to social media. And that’s why it’s vital for a small business owner to be smart about social media.
So, what can a small business do to make their social media marketing campaign stronger? To learn the secret to how small businesses can impact their brand with Social Media, read the full article at DrumUp
- 05 Oct
The Ultimate Guide to Social Media Marketing Campaigns
So Many Users. So Little Time . . .
With so many people constantly checking their social media feeds, what better way to market than on social media? Plus, social media advertising can reach audiences in a low-cost, impactful, and effective way. And this is exactly why social media campaigns have become a crucial marketing technique for businesses of every size.
Marketing on social is not just a trend. It’s a powerful industry technique that is here to stay and will help you reach more people you want to talk to. But, in case you are wondering how to get started, here is The Ultimate Guide to Social Media Marketing Campaigns at HubSpot.com
- 29 Sep
6 Simple Steps to a Facebook Lead Ad that Converts like Crazy
This may come as a surprise, but more than 95% of users access Facebook via mobile. And that means that a ton of scrolling through newsfeeds, watching cat videos, and, yes, clicking on ads. And it all happens on a smartphone.
So, to be able to take advantage of this behavior, you should probably think of using
Facebook lead ads. Lead ads are a Facebook ad platform that delivers ads that are mobile-friendly, budget-friendly and that can help you reach your audience and acquire more leads – even when they’re on their phones.
But more leads doesn’t always mean better leads. It takes a bit more than to simply post an ad. But, by following six simple steps, you can make sure your Facebook leads ads are not just capturing leads, but also converting into new clients and customers. Read the full article at WordStream.com to learn how.
- 28 Sep
The Ultimate Glossary of Social Media Definitions You Should Know
by Carly Stec
For many people, posting a tweet, hash-tagging an Instagram caption is second nature. And sending out an invite for a Facebook event has become common practice. Plus, if you’re experienced, you probably do all three at once.
Things Change Soooo Fast These Days
But with new social media networks and innovative software cropping up almost daily, its hard to keep up. Even seasoned social media users are bound to run into a term or acronym that leaves them thinking, “WTF?” So, for those head-scratching moments, HubSpot has created the ultimate glossary of social media marketing terms.
Whether you’re still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following roundup of social media terms to keep yourself in the know at HubSpot.com