- 16 Feb
How People Want to Engage with Brands on Social Media
Social media often gets a bad rap. Most notably, this comes for its contribution to the spread of false information and the misuse of user data. But despite this, even with all the negativity surrounding it, Sprout Social reports [download page] that the majority of consumers they interviewed still believe that social media has the ability to connect people.
Social Media is Really All About the Conversation
And, it’s not just people connecting with each other that makes social media powerful. Social is also seen as a top channel for brands to connect with consumers. Consumers like when brands listen to them. And part of listening means interacting and exhibiting behaviors that facilitate and encourage connections.
To see all of the data and added insights, read the full article at MarketingCharts.com
- 02 Feb
The Importance of Using Social Media in B2B Advertising
Most marketers are aware of the value of social networks in B2C campaigns. However, they often overlook social media as a useful part in B2B advertising. But, dispelling the myth that social media cannot be a utility for B2B advertisers starts with understanding the role social plays.
Facebook, Instagram Twitter, YouTube and LinkedIn Too?
Each social media platform has a place and purpose in B2B brand building. After all, business decision-makers have social lives and social accounts, too. We can assume that users may not immediately be in a business mindset when using Facebook or Instagram. But, with tailored content that serves as an introduction can unobtrusively spark interest.
Now, to learn how to do that, read the full article at TargetMarketingMag.com
- 24 Jan
9 Powerful Ways To Combine Social Media and Email Marketing
Social media marketing is great for reaching new people. And email marketing is awesome at making them convert.
If you see an opportunity here, you’re correct
Research indicates that customers need to encounter a brand up to 12 times before making a purchasing decision. And we know that companies that integrate email with social media marketing can benefit. In fact, they can achieve that milestone even sooner. Plus, in the process, they can build stronger customer loyalty, drive deeper engagement and generate higher brand recognition.
Pretty cool, huh?
So how about taking the best of both worlds. It’s fairly simple to make them work in tandem in a cost-effective way. And here are some tips to get you started at Jeffbullas’s Blog.
- 19 Jan
7 Digital Marketing Trends To Watch Out For In 2019
At this point, the digital marketing landscape has been disrupted so much that what was effective just a few years ago is now old hat. One example is that posting content to social media. It used to be that was all you needed to grow a following.
What Was Once Old is
New Again. . . Still Old
However today, customer interactions come at a premium. And if you aren’t wowing your customers or starting a real conversation with them, you’re falling behind the curve.
While some businesses are on the cusp of the latest marketing trends, many others are still playing catch-up to what was hot a few years ago. So, if you still feel like your head is spinning from 2018, this year promises to be even more disruptive. And it isn’t just new technologies that are changing the game.
Here are 7 of the most important digital marketing trends to watch out for in 2019 on Jeffbullas’s Blog.
- 03 Jan
How to Avoid A Social Media Maelstrom
The web is filled with examples of how small, local companies are hit with an unfavorable review. A bad Facebook post or unflattering photo and suddenly the world knows you in all the wrong ways. Then it’s everywhere. Rumors about the dishonest mechanic, lousy pumpkin pie or whatever the complaint is about.
Local Exemptions Do Not Apply Here
And don’t think for a minute that your local business is immune to the same sort of trouble. The good and the bad of social media is that it is an equalizer. If the story is good, bad or salacious enough – it can quickly get national or international attention.
Whether you work for a Fortune 500 company or own a small retail shop, you need to be ready to handle the unexpected, the unwanted, and sometimes the unwarranted wrath of social media. And here are some best practices for protecting yourself and handling any social media crisis so that you come out on top on McLellan Marketing Group.
- 30 Nov
The Secret to How Small Businesses Can Impact Their Brand with Social Media
by Sian Jaylo
Unsurprisingly, most small businesses are on social media these days. But having a social media account isn’t enough to attract and engage your audience anymore. A business needs to be both creative and consistent if they want to get the attention of buyers and build relationships with customers. One way to do this is through a strong social media marketing campaign.
But, as a small business, you probably don’t have the ready resources to simply dedicate to social media. And that’s why it’s vital for a small business owner to be smart about social media.
So, what can a small business do to make their social media marketing campaign stronger? To learn the secret to how small businesses can impact their brand with Social Media, read the full article at DrumUp
- 05 Oct
The Ultimate Guide to Social Media Marketing Campaigns
So Many Users. So Little Time . . .
With so many people constantly checking their social media feeds, what better way to market than on social media? Plus, social media advertising can reach audiences in a low-cost, impactful, and effective way. And this is exactly why social media campaigns have become a crucial marketing technique for businesses of every size.
Marketing on social is not just a trend. It’s a powerful industry technique that is here to stay and will help you reach more people you want to talk to. But, in case you are wondering how to get started, here is The Ultimate Guide to Social Media Marketing Campaigns at HubSpot.com
- 29 Sep
6 Simple Steps to a Facebook Lead Ad that Converts like Crazy
This may come as a surprise, but more than 95% of users access Facebook via mobile. And that means that a ton of scrolling through newsfeeds, watching cat videos, and, yes, clicking on ads. And it all happens on a smartphone.
So, to be able to take advantage of this behavior, you should probably think of using
Facebook lead ads. Lead ads are a Facebook ad platform that delivers ads that are mobile-friendly, budget-friendly and that can help you reach your audience and acquire more leads – even when they’re on their phones.
But more leads doesn’t always mean better leads. It takes a bit more than to simply post an ad. But, by following six simple steps, you can make sure your Facebook leads ads are not just capturing leads, but also converting into new clients and customers. Read the full article at WordStream.com to learn how.
- 28 Sep
The Ultimate Glossary of Social Media Definitions You Should Know
by Carly Stec
For many people, posting a tweet, hash-tagging an Instagram caption is second nature. And sending out an invite for a Facebook event has become common practice. Plus, if you’re experienced, you probably do all three at once.
Things Change Soooo Fast These Days
But with new social media networks and innovative software cropping up almost daily, its hard to keep up. Even seasoned social media users are bound to run into a term or acronym that leaves them thinking, “WTF?” So, for those head-scratching moments, HubSpot has created the ultimate glossary of social media marketing terms.
Whether you’re still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following roundup of social media terms to keep yourself in the know at HubSpot.com
- 27 Sep
5 Data-Backed Tips for Great Facebook Ad Headlines
The number of businesses that use Facebook for ads and Business Pages is truly astounding. A whopping 93% of marketers that use social media for advertising run Facebook ads. And that makes it by far the most popular platform for paid social.
But, with all that competition, it’s imperative to maximize your use of Facebook. And one of the most effective techniques aimed at making this happen is to learn how to master the science of writing outstanding ad headlines.
Did you know that most people only really read headlines?
It’s true! And when your brand is competing with such a great number of others on Facebook, you have to distinguish yourself and fast. So here is a collection of five tried and tested tips for writing effective Facebook ad headlines to help you increase conversions and engagement at WordStream.com
- 25 Sep
The Ultimate Guide to IGTV
In recent years, we’ve seen the power of video on the internet. After all, Facebook alone gets eight billion average daily views. And YouTube’s video platform has enabled people to become national superstars.
Face It, Video Marketing is Hot
It’s no surprise to hear people often prefer video over other types of online content. And you’ve probably already know of a few options for publishing and promoting long-form video content — like YouTube, or Facebook Live. However, now there’s another option. IGTV. In June 2018, Instagram released its own long-form video feature.
But, where to start? And, how can you use it for your business? To learn how, read the full article at HubSpot.com
- 20 Sep
10 Communication Hacks to Deal with Negative Customers on Social Media
Social media can be a great way to communicate with your customers and fans. But it can also be an uncontrolled channel where angry customers can write negative things about your business.
Bad Comment? No Need to Panic . . .
So what can you do if a customer posts negative comments about your company? While it may never be possible to prevent disgruntled customers from being vocal on social media, it is possible to deal with negative consumers and maintain a positive brand image.
Here are 10 communication hacks that you can use to deal with negative customers on social media at Jeff Bullas’s Blog.
- 11 Sep
Instagram Marketing Strategy 101
Instagram is winning as a favorite social platform. But why is that? The most common response is, “The pictures!” In fact, 2017, digital asset management company Webdam noted that visual social media platforms were growing faster than text-based ones.
Plus, Instagram makes it incredibly easy for people to share their favorite photos. But, what do the stats say? Well, currently there are over 1 billion Instagram accounts active every single month. And 80 percent of those accounts following at least 1 business. Furthermore, 60 percent of people report discovering new products on Instagram.
These stats alone should be a hint to business owners that if they are not on Instagram, they absolutely should be. So to learn how you can create a great Instagram Marketing Strategy, read the full article at WordStream.com
- 18 Aug
3 Examples of High Performing Facebook Ads That Drive Leads and Sales
by Jeff Bullas
Social media advertising has become a core skill that businesses need to master. It sits next to email marketing and content marketing as a core competency that the marketing team needs to have in their toolkit.
And, the top social media channel that most digital marketers have as their “go to network” is Facebook. But Facebook ads can be a confusing space. It comes in all shapes and sizes. Boost posts, create awareness, capture leads, drive traffic, grow your likes and many more. It is complicated and often confusing.
That means you can waste a lot of money fast
So how are other organisations spending their dollars on social media advertising? Here are 3 Examples of High Performing Facebook Ads That Drive Leads and Sales on Jeffbullas’s Blog.
- 17 Aug
10 Real Estate Social Media Marketing Strategies That’ll Bring in New Business
by Leslie Mann
Most real estate agents have a social media presence. But are they really giving home buyers and sellers what they want? Or what they really need?
Buying or selling a home is an important financial (and emotional) decision. And most people are full of questions when they undertake this endeavor. So that means that your clients want more than just someone with a real estate license. They want an agent who will protect their interests and help them navigate the complexities of property ownership. It’s important that the agent they choose is someone they’ll feel confident having by their side throughout the process.
And that’s where social media comes in
If applied correctly, it can be a great way to open a dialogue, share advice, and forge an ongoing relationship with buyers, sellers, and renters. Here is a handy list of social media do’s and don’ts for real estate agents at HubSpot.com
- 15 Aug
4 Ways to Use Social Listening for Brand Awareness, Lead Gen & Beyond
Sometimes it feels like social listening is sacred knowledge. Something that is reserved for only a few chosen brands. And that shows just how little we hear of companies using it. Of course, in reality, social listening is quite the opposite of a secret. Social listening is actually used by many. But, here’s the deal: it’s not used to its full potential.
Let’s start from the beginning in case you know absolutely nothing of this social listening business. Despite being a product of all the fancy techy concepts out there (big data, machine learning, etc.), it does not require a ridiculous budget or programming skills. Really, just an understanding, a tool, and some creativity.
So, what is social listening? And, how can you use it to drive your brand awareness and generate leads? Read the full article at WordStream.com to find out.
- 14 Aug
4 Facebook Updates to Help You Market Your Local Business
by Conor Bond
Today, there are over 80 million small businesses using Pages. And they are using them to engage customers and drive growth. So that means that Facebook has become an indispensable resource for local advertisers.
And the reason why? The staggering numbers
Currently 1.6 billion people use Facebook to connect with small businesses. And the majority of these users visit their favorite businesses’ Pages on a weekly basis. So, while pay-per-click platforms like Google Ads offer a number of tools to help the little guy grow, Facebook wields a huge advantage. It has the ability to directly communicate with eager prospects and loyal customers alike.
And now, due to popular demand, the social media giant is ramping up its local business game with a suite of changes and updates. To see each one in turn, read the full article at WordStream.com