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- 26 Feb
Consumers Are Skeptical When Brands Take A Stand. How Can They Boost Credibility?
from Marketing Charts
Consumers respond favorably to businesses that are not only driven by growth, but that also focus on impacting societal issues in a positive manner. And this is backed up by a recent survey report from Sprout Social. They found that 7 in 10 of the more than 1,500 consumers surveyed say they think it’s important for brands to take a stand on social issues.But Do They Really Trust the Motives of Brands That Do?
The survey found that consumers do want brands to take a stand. But, about two-fifths feel that brands are not credible when they do. That skepticism has increased since 2017. And, is reflected in consumers’ perception of why brands take a stand. More than half feel that brands do so for PR or marketing purposes.
What Gives a Brand’s Stance Credibility?
The report points out that customers are more likely to think a brand’s stance is credible if it has an impact on the brand’s customers. Or if it impacts the brand’s direct business operations. To see more on this study and to download the original report, read the full article at MarketingCharts.com.
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- 16 Dec
Why Social Media is Integral to Your Content Marketing Strategy
from DrumUp
Face it, if you’re in business, social media is important to your success. In today’s climate, your business can’t afford to be without social media. However, social media isn’t the only answer. It is one tool and shouldn’t be your only avenue of marketing.You need to have a multi-pronged approach to reach your target market. And that means that you also need content marketing to be part of your overall strategy. But, since social media has such an overwhelming prevalence in today’s society, content marketing is completely ineffective without it.
Content + Social Media = Success
Combining your content with your social media means that you’ll be able to grab the market’s attention with your social media marketing. And then that will drive audience to take a deeper dive into your broader content. To see how this can work for you, read the full article at DrumUp
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- 02 Dec
10 Ways Social Media Fuels Inbound Marketing
by Sian Jaylo
Your social media efforts can help establish your online presence. And it can drive traffic to your brand. From creating increased exposure to converting leads consistently, it works. So, social media campaigns should be the backbone of your digital marketing strategy.In spite of all of the recent bad press, social media is still important. According to Sprout Social, Facebook has over 2 billion active users. Instagram has 400 million daily active users. And Twitter boasts 326 million monthly active users who send 500 million tweets daily.
And That Represents a Lot of Potential Customers for Your Brand
But the benefits of social media and inbound marketing goes beyond the sheer volume and reach. Social media lets you deliver exactly what your audience wants. It provides them with engagement, education, and confidence.
To learn more of why social media is the perfect marketing tool for giving your audience what they want, read the full article at DrumUp
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- 08 Nov
Where do Buyers Research Products? [New Report from HubSpot]
by Pamela Bump
The burning question of the day: Where is it that people do their research when they are considering a purchase? The time was, people perused print ads. Or they saw a promotional flyer. But the times, they are a changing. Or, at least they have changed and significantly. And if brands don’t keep pace with these changes, they loose opportunities to be in consideration of the final purchase.If Ya’ Snooze if Ya’ Loose . . .
One big shift was noted in 2018 when it was discovered that 40% of people used social media channels for aspects of product research. And younger generations today are getting more and more connected to social media platforms. So, that means that the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.
By now, you might be on all the major social media platforms. But, as they expand and evolve, you might still wonder which you should focus your time and efforts on if you’re selling a physical product. To determine this, it can be helpful to find out which social channels your specific audience is using to look for products, and then create social strategies that meet them where they are on their preferred platforms.
To learn more about the social networks people prefer to surf for product research, see the poll data and read the full article on the HubSpot Blog
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- 14 Oct
Email Marketing vs. Social Media: Grudge Match or Dream Match?
Some may feel that email marketing and social media marketing are at opposing ends of the marketing spectrum. But, they can work together to benefit your next marketing campaign. Both have their relative strengths and weaknesses. But, in combination, they can make a powerful combination for your marketing.On The One Hand . . .
Social media marketing, on the one hand, is the act of promoting content on social media channels. While email marketing is the process of leading prospects down the sales funnel by sending marketing materials directly to those who’ve subscribed to that content.
And there are engaging, eye-catching methods you can use to integrate both marketing strategies in ways that will delight your customers. A holistic approach to digital marketing incorporates both social media and email marketing to reach your customers in a creative and memorable way. Believe it or not, the two rival methods work very well together. To see how, read the full article at HubSpot.com
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- 09 Oct
8 Ways to Improve Your LinkedIn Lead Generation Ads
By most standards, LinkedIn is considered to be the best platform for B2B networking. But it is increasingly becoming a great platform for targeting in the PPC space.The Right Kind of Social Sharing for Business
In recent years, LinkedIn has become a more popular destination for users to consume content. Rather than a pure “social,” social platform, LinkedIn permits you to see what your contacts and potential business relationships are up to. Plus, it helps you to gain insights into the topics that are trending in your industry.
But more importantly, for advertisers, the targeting options now allow you to zone in on just about any part of your audience’s profile. Since the platform also has many benefits for their users, it’s in their best interest to keep their profiles up to date. And that’s why LinkedIn is the place to be if you want to generate higher quality B2B leads. But, if that’s your goal, you need to know that not all strategies are created equal.
In this article, from WordStream’s blog, Michelle Morgan discusses LinkedIn Lead Generation Ads and some best practices and innovative strategies for you to leverage in your account. Read on to learn some tips to make your campaigns more efficient for you and more impactful for your customers and both sides will win. Read the Full Article Now
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- 21 Sep
Millennials and Gen Z Are Using Social Media Less: How to Earn Their Attention and Loyalty Now
by Julia McCoy
Social media has been a key communication channel for as long as digital marketing has been around. But it seems that social media use is declining. No one thought that this would ever happen. After all, teens and young adults have reigned on social media since the advent of Facebook, the inception of Twitter, and the invention of Pinterest, Snapchat, and the rest.
But That Day Has Come
Recently, Convince and Convert analyzed findings from The Social Habit study, a yearly report from Edison Research and Triton Digital. The bottom line is that social media usage is falling among Gen Z and Millennials.
And for marketers, that brings up tricky questions. How do we keep the attention of this major group of consumers without the crutch of social media? To learn some answers, read the full article at MarketingProfs.com
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- 02 Sep
Facebook How to for Business: 25 Facebook Marketing Tips and Tricks
Some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat. Even with that, Facebook still dominates the market. With 1.09 billion people logging in daily, it still commands the position as the most popular social network. And that doesn’t even include the fact that Facebook owns 77% of all social logins.If You Build It,
HeThey Will Come . . .If you want your business’ content to reach consumers, and even business leaders, having a presence on Facebook is a given. But to make the most of your Facebook Page you need to optimize your Facebook presence. However, learning all the nuances of various social networks can be a tricky. And it can be a time-consuming feat, especially considering how frequently they add, remove, and modify features.
To help you stay ahead of the curve, Lidsay Kolowich from HubSpot has put together a handy cheat sheet that businesses can use to make the most of Facebook marketing. To see the entire list and to learn how to apply them to your business’ goals for using Facebook, read the full article at HubSpot.com
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- 29 Aug
3 Ways to Combine Social Media and PPC For More Conversions
by David Zheng
Social media is home to billions of users worldwide. In fact, there are 2.62 billion, to be exact. And, on the other side of the dial, PPC has a proven track record. producing $2 for every dollar spent.
The problem? How can you leverage both?
Sure, you can run campaigns on Facebook or promoted posts on Instagram. Meanwhile, you can launch targeted search campaigns on Google. But, what if you could combine both, creating a seamless experience for users from start to finish?
Now at this point you may be wondering how can this be accomplished? To start, you can read the full article on Jeff Bullas’ Blog and learn the three ways to do just that and get more conversions
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- 23 Aug
45 Essential Social Media Marketing Statistics You Need to Know
by Emily Coates
It seems that social media is everywhere. And for many, it is the daily, go-to place for entertainment, socialization and it is even their primary news source.‘Sigh’ . . . Sad, I know . . .
But as a result, social media has risen to become one of the primary marketing channels. With over 40% of the world’s population reportedly on social media, it is now a critical customer touch-point for your business. What was once considered a fad, is now a business imperative.
And that means that today you must have an effective social media strategy to reach your intended audience. To help you out, Emily Coates brings us a list of 45 essential social media stats to ensure you know where to focus your marketing efforts now to get the highest ROI. So read the full article at HubSpot.com
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- 21 Aug
B2B Social Media Strategies That Work For Any Industry
For so long, social media was considered the sole domain for B2C marketers. Well, that may no longer be the case. And that’s because there are now a number of brands that have seem to have broken the social media code.Caught in the Middle Again . . .
What they have found is that for a B2B company to be successful on social media, their content needs to find the middle ground. I needs to fit between being engaging and not disrupting their audiences’ experience on the platform. And ultimately, it needs to be what their audience wants to see to truly reap the benefits of social media.
So, what is it that B2B companies have done to transform the landscape of what it means to be a brand on social media? To find out, consider these 10 B2B Social Media Strategies for Any Industry on HubSpot.com that might lead your own social accounts to success.
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- 14 Aug
7 Actionable Steps to Convert Social Media Followers to Buyers
by Moss Clement
Social media can be a fantastic digital marketing asset. Whether for B2C or B2B, it can quickly skyrocket your business if you use it correctly. And it is considered to be a top marketing assets in our digital-first world. In fact, it is the one, single place you can add to your digital presence.
Social Media is More Than Cat Memes Now
It can help increase your visibility, boost brand awareness and create an online presence. And if you have a growing following on social media, it means you have a group of potential customers waiting to be engaged with.
But, are you making the most of your followers to increase your return on investment (ROI)? Not sure how or where to start? In this article from Jeff Bullas’ Blog, Moss Clement gives us his seven action steps that will help you convert your social media followers into paying customers. So let’s get started on Jeff Bullas’ Blog.
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- 25 Jun
Where Is Social Media Marketing Headed?
from MarketingCharts.com
According to the latest annual “Social Media Marketing Industry Report” [download page] from Social Media Examiner, Facebook remains the most popular social media platform among marketers. However, Instagram is gaining in popularity as companies plan to increase their activity on the platform.Most Marketers Still See Social Media’s Benefits
However, respondents are still finding that social media marketing – in particularly Facebook – has its benefits. This despite the fact that algorithm changes to Facebook have made publisher and brand pages less visible. Indeed, more marketers are reporting benefits this year than last. The vast majority of respondents reported that their business benefited from increased exposure by using social media. While a high number also saw increased traffic from social media.
To see more of the data, additional insights and to download the original report, read the full article at MarketingCharts.com
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- 24 Jun
Why People Follow (And Unfollow) Brands on Social Media
by Ayaz Nanji
Does your business relys upon social media as a part of your marketing arsenal? Then cracking the code of gaining social media followers is probably an important issue. After all, wouldn’t it be great if you could know that secrete formula that drove people to connect with your business?You Like Me! You Really Like Me!!! Or Not . . .
But add to that the reason that those same people un-follow and that’s a whole different fish. Fortunately recent research [download available] from Sprout Social. Some of the motivations they uncovered are quite surprising but, if applied to your business, could mean the difference between a so-so social media program an a successful business driver. Read the full article at MarketingProfs.com.
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- 22 Jun
The 5 Types of Social Media: Which is Best for Your Business?
by Pamela Bump
Research tells us that over 97% of marketers are now using social media to engage with their audiences. But if you’re trying to start a social media strategy for your company, you have questions. You might be wondering which type of platforms you should be on. And you may not know which one is best for your business.
Big and Getting Bigger
The list of social media platforms is growing. And well-known platforms like Facebook are always evolving and adding new features. With a greater and greater need for a social presence and an overwhelming amount of platform choices, it can be hard to pick which social channels to use. You might not want to spread yourself too thin by managing a channel on every imaginable platform. But you also don’t want to miss great brand-awareness opportunities.
To help you make informed decisions about which platforms to use, Pamela Bump, staff writer from HubSpot brings us some great guidance on some of the core-types of social media. And, in this article, she also provides some specific examples of platforms within each category, and the pros and cons that each type might present. To lean in all, read the full article at HubSpot.com
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- 14 Jun
The Ultimate Guide to Using Twitter for Business in 2019
Twitter is an undeniably powerful platform. And it can be used to increase your business’s online reach. Statisitcs show is that the average Twitter user follows five businesses. And 80% of all Twitter users have mentioned a brand in a Tweet.Impressive, But . . .
However, succeed as a business on Twitter in 2019, it’s critical you’re able to stand out. But that can mean many different things for the millions of businesses across every industry on Twitter.
So what steps can you take to add to your audience’s experience online, instead of simply being a disruption? How can you promote your product or service in a way that encourages people to purchase? How can you make your brand more human on a platform made for connection? To help you create a successful strategy and leverage Twitter’s power for your business, keep reading to learn how you can use Twitter for your business in 2019 and How to Market Effectively on Twitter at HubSpot.com.
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- 09 May
The Beginner’s Guide to Facebook Messenger Ads
by Clifford Chi
Just in cases you were wondering, Facebook Messenger has a huge audience. But, what can that mean to you and your business? Well, it can mean a big opportunity.Don’t Believe Me?
At last count, there were two billion messages on Facebook Messenger sent each month. And those were only between people and businesses. And, of those, 53% of people inidcated willingness to buy from a company they can directly message Facebook Messenger. So if you needed evidence, there it is.
But, if you need a rundown of what Facebook Messenger ads exactly are, the different types of Facebook Messenger ads you can leverage, and some of the best Facebook Messenger ads that can inspire your own, read the full article at HubSpot.com to learn all about them and to get The Beginner’s Guide to Facebook Messenger Ads.
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- 01 May
Report: Top Digital Channels Buyers Use for Discovering New Brands
from Marketing Charts
If you have a product that is new to market, then early brand discovery is your biggest challenge. Exactly how, and where in the great digital universe, can you can recognition? Where can you get noticed and begin to gain market traction?Well, the answer seems to be – On Social Media
According to Kantar Media, five of the top nine digital channels shoppers use to discover new brands are social media platforms. And of those, Facebook is used more than even product or brand websites for this purpose.
While social media is a key place for discovering a brand, once shoppers are further down the purchase journey, that changes. At that point social media is not as important to shoppers’ decision-making. And, it is at that point in their journey path that search is cited as chief purchase driver. And, this was borne out separately in a survey by SUMO Heavy. That report revealed that fewer than 1 in 5 (18%) adults say they have made a purchase directly through social media.
For more on these reports and additional insights into this, read the full article at MarketingCharts.com
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- 19 Apr
How You Can Measure Your Brand’s Effectiveness on Social Media
By now, there is little doubt. Social media is here to stay. And, not just for companies selling to consumers. Now, even B2B firms are onboard with social media. But is social media living up to its promise of helping marketers reach potential customers? And, is it actually delivering business results?As The Space Matures, So Do Users
The social media users of today have gotten savvier. They know that brands are producing promotional content specific to social media. And, according to a recent study from Clutch, 86% of social media users are confident in their ability to identify content as con-tent marketing.
But, the question remains, is social media helping us reach potential customers? Is all this effort to create social media content and investing in ad campaigns to help our content gain more visibility delivering business results? To find out, read the full article at MarketingProfs
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- 11 Apr
7 Ways to Upgrade Your Social Media Marketing Strategy Now
from WordStream.com
With more than three billion people now using social media every single day, it’s important to stay ahead of the curve when it comes to your brand’s social media activities and status.But this can be tricky when social media keeps changing. There have been a host of updates to social media platforms throughout 2018 and into 2019. There are also a ton of new trends that affect how users engage on these platforms. Each of these changes has been a catalyst for businesses to adjust their social media marketing strategies and tactics.
In order to stay competitive, you need to adjust your strategy, as well. In this article, Senior Outreach Specialist Tabby Farrar and Social Media Executive Mollie Hyde give us seven killer social media tactics that your social media strategy needs right now.
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