- 25 Jun
Where Is Social Media Marketing Headed?
According to the latest annual “Social Media Marketing Industry Report” [download page] from Social Media Examiner, Facebook remains the most popular social media platform among marketers. However, Instagram is gaining in popularity as companies plan to increase their activity on the platform.
Most Marketers Still See Social Media’s Benefits
However, respondents are still finding that social media marketing – in particularly Facebook – has its benefits. This despite the fact that algorithm changes to Facebook have made publisher and brand pages less visible. Indeed, more marketers are reporting benefits this year than last. The vast majority of respondents reported that their business benefited from increased exposure by using social media. While a high number also saw increased traffic from social media.
To see more of the data, additional insights and to download the original report, read the full article at MarketingCharts.com
- 14 Jun
The Ultimate Guide to Using Twitter for Business in 2019
Twitter is an undeniably powerful platform. And it can be used to increase your business’s online reach. Statisitcs show is that the average Twitter user follows five businesses. And 80% of all Twitter users have mentioned a brand in a Tweet.
Impressive, But . . .
However, succeed as a business on Twitter in 2019, it’s critical you’re able to stand out. But that can mean many different things for the millions of businesses across every industry on Twitter.
So what steps can you take to add to your audience’s experience online, instead of simply being a disruption? How can you promote your product or service in a way that encourages people to purchase? How can you make your brand more human on a platform made for connection? To help you create a successful strategy and leverage Twitter’s power for your business, keep reading to learn how you can use Twitter for your business in 2019 and How to Market Effectively on Twitter at HubSpot.com.
- 09 May
The Beginner’s Guide to Facebook Messenger Ads
by Clifford Chi
Just in cases you were wondering, Facebook Messenger has a huge audience. But, what can that mean to you and your business? Well, it can mean a big opportunity.
Don’t Believe Me?
At last count, there were two billion messages on Facebook Messenger sent each month. And those were only between people and businesses. And, of those, 53% of people inidcated willingness to buy from a company they can directly message Facebook Messenger. So if you needed evidence, there it is.
But, if you need a rundown of what Facebook Messenger ads exactly are, the different types of Facebook Messenger ads you can leverage, and some of the best Facebook Messenger ads that can inspire your own, read the full article at HubSpot.com to learn all about them and to get The Beginner’s Guide to Facebook Messenger Ads.
- 01 May
Report: Top Digital Channels Buyers Use for Discovering New Brands
from Marketing Charts
If you have a product that is new to market, then early brand discovery is your biggest challenge. Exactly how, and where in the great digital universe, can you can recognition? Where can you get noticed and begin to gain market traction?
Well, the answer seems to be – On Social Media
According to Kantar Media, five of the top nine digital channels shoppers use to discover new brands are social media platforms. And of those, Facebook is used more than even product or brand websites for this purpose.
While social media is a key place for discovering a brand, once shoppers are further down the purchase journey, that changes. At that point social media is not as important to shoppers’ decision-making. And, it is at that point in their journey path that search is cited as chief purchase driver. And, this was borne out separately in a survey by SUMO Heavy. That report revealed that fewer than 1 in 5 (18%) adults say they have made a purchase directly through social media.
For more on these reports and additional insights into this, read the full article at MarketingCharts.com
- 11 Apr
7 Ways to Upgrade Your Social Media Marketing Strategy Now
With more than three billion people now using social media every single day, it’s important to stay ahead of the curve when it comes to your brand’s social media activities and status.
But this can be tricky when social media keeps changing. There have been a host of updates to social media platforms throughout 2018 and into 2019. There are also a ton of new trends that affect how users engage on these platforms. Each of these changes has been a catalyst for businesses to adjust their social media marketing strategies and tactics.
In order to stay competitive, you need to adjust your strategy, as well. In this article, Senior Outreach Specialist Tabby Farrar and Social Media Executive Mollie Hyde give us seven killer social media tactics that your social media strategy needs right now.
- 08 Apr
What Is Twitter and How Does It Work?
Now you may be thinking that it is a bit late in the game to be asking “what is Twitter and how does it work?” After all, Twitter, as a social networking site was launched way back in 2006. Today, it is undoubtedly one of the most popular social media platforms available. It boast 100 million daily active users and 500 million tweets sent daily.
But,Really, What is Twitter?
Twitter is a lot of things to a lot of people. It can be used to receive news, follow high-profile celebrities, or stay in-touch with old high school friends. And, it can be used for personal, business, religious and especially for political purposes. In fact, it can be used for a lot of good and even bad things.
But its popularity can be intimidating. And if you don’t know how to use Twitter by now, should you even bother trying to join the masses who’ve acquired years of experience on the site? Fortunately, Twitter is incredibly easy to use. And in this article at HubSpot.com, explores what Twitter is, who uses it, and how you can get started on the site, today.
- 22 Mar
An Easy Guide to Social Media for Small Business
We know that people are spending more and more time on their phones. And a lot of that time is spent on social media apps. Plus we also know that social media users regularly interact with companies. And they tend to interact and engage with names they know or already do business with.
For small businesses focused on community and individual customers, this makes social media a powerful platform. It is useful for connecting directly with an audience, to build brand awareness and brand loyalty. But, even better, social media is also an effective platform for lead generation.
Social media is a free and easy tool for businesses to connect directly with people interested in their brand. But, free, easy doesn’t mean that you can just log in and start posting, though. Before that, you need to set a social media strategy. So read the full article at WordStream.com to see how you can do that.
- 05 Feb
Should your brand be on Instagram? Or Not?
According to the Instagram Marketing 2019 Trends and Benchmarks report, there are over 1 billion users on Instagram. And about 80% of those accounts are personal accounts. 51% of Instagram users access the platform at least once a day and the average user has over 600 followers and follows over 350 accounts.
Simply on the basis of these numbers, your first thought is that it would make a great place for your business to be, right? And, there’s a huge opportunity for brands to create business accounts and interact with a highly engaged audience.
It’s an active channel and has deeply engaged users. But what kind of content makes sense for the channel? To find out, read the full article at McLellan Marketing Group Blog.
- 02 Feb
The Importance of Using Social Media in B2B Advertising
Most marketers are aware of the value of social networks in B2C campaigns. However, they often overlook social media as a useful part in B2B advertising. But, dispelling the myth that social media cannot be a utility for B2B advertisers starts with understanding the role social plays.
Facebook, Instagram Twitter, YouTube and LinkedIn Too?
Each social media platform has a place and purpose in B2B brand building. After all, business decision-makers have social lives and social accounts, too. We can assume that users may not immediately be in a business mindset when using Facebook or Instagram. But, with tailored content that serves as an introduction can unobtrusively spark interest.
Now, to learn how to do that, read the full article at TargetMarketingMag.com
- 05 Jan
Why Social Media is Integral to Your Content Marketing Strategy
Face it, if you’re in business, social media is important to your success. In today’s climate, your business can’t afford to be without social media. However, social media isn’t the only answer. It is one tool and shouldn’t be your only avenue of marketing.
You need to have a multi-pronged approach to reach your target market. And that means that you also need content marketing to be part of your overall strategy. But, since social media has such an overwhelming prevalence in today’s society, content marketing is completely ineffective without it.
Content + Social Media = Success
Combining your content with your social media means that you’ll be able to grab the market’s attention with your social media marketing. And then that will drive audience to take a deeper dive into your broader content. To see how this can work for you, read the full article at DrumUp
- 28 Dec
Six Lead Generation Tactics to Use in Your Social Media Channels
by Anna Clarke
We all seem to fully accept that social media is now a constant part of our lives. We use it to keep up with friends, relatives and social trends.
Business Are Getting More and More Social Too
But as a business, social media is slowly being seen as an effective tool as well. Not simply to keep up with the social picture of your community. Rather as a tool to gain business. In fact, social media can be an excellent channel for engaging with potential customers. Used intentionally, it can also facilitate lead generation.
According to a recent HubSpot study, companies can get as much as 4.5 times more leads through the use of social media simply by increasing the frequency of posts. However, apart from posting more often, your content still must be engaging and relevant. And, there are a number of other ‘best practices’ that you need to keep in mind in order to find business success on social media.
To see what they are and how you can use them to generate more leads, read the full article at MarketingProfs.com
- 27 Dec
Rethinking Social Media Marketing: How to Use a Behavior Based Approach For Content on Social Media
by Mimi An
Companies today are grappling with how to best market to consumers on various social networks. How can they better identify the types of content that will perform the best on each network?
Understanding Behavior and Content Options
We first needed to understand the primary behaviors people take on each social network. After all, people use Twitter very differently from a network like Instagram or YouTube. Only then can we analyze existing branded content to produce a definitive framework. Then we can begin to identify the types of content that performs best on a given social network.
To probe deeper into that question, HubSpot Research and the University of Virginia teamed up to survey consumers and analyze existing branded content to produce that framework. This post is an overview of a longer report published by HubSpot Research. Click here to read more.
- 21 Dec
Happy Festivas to Each and Everyone . . .
. . . and now on to the Feats of Strength