- 03 Nov
Facebook Ads Checklist: 5 Quick Questions to Ask Before You Hit “Go”
Congratulations, you got your ad spend approved! SEM is ready to go, display ads are starting to get served up, and your new native advertising partner has such a subtle touch that the users will never even know (yeah, right…). Now it’s time to finish up your Facebook ads and hit “go.”
Not So Fast, There . . .
Your Facebook ads shouldn’t just be passable to get started. They should be set and ready to start attracting clicks and generating leads right away. To make sure that your ads are good and ready, take a few minutes and go through our quick Facebook Ads Checklist before you start spending that money.
Here are the five questions you need to answer before you launch that new Facebook ads campaign at WordStream.com
- 28 Sep
The Ultimate Glossary of Social Media Definitions You Should Know
by Carly Stec
For many people, posting a tweet, hash-tagging an Instagram caption is second nature. And sending out an invite for a Facebook event has become common practice. Plus, if you’re experienced, you probably do all three at once.
Things Change Soooo Fast These Days
But with new social media networks and innovative software cropping up almost daily, its hard to keep up. Even seasoned social media users are bound to run into a term or acronym that leaves them thinking, “WTF?” So, for those head-scratching moments, HubSpot has created the ultimate glossary of social media marketing terms.
Whether you’re still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following roundup of social media terms to keep yourself in the know at HubSpot.com
- 11 Sep
Instagram Marketing Strategy 101
Instagram is winning as a favorite social platform. But why is that? The most common response is, “The pictures!” In fact, 2017, digital asset management company Webdam noted that visual social media platforms were growing faster than text-based ones.
Plus, Instagram makes it incredibly easy for people to share their favorite photos. But, what do the stats say? Well, currently there are over 1 billion Instagram accounts active every single month. And 80 percent of those accounts following at least 1 business. Furthermore, 60 percent of people report discovering new products on Instagram.
These stats alone should be a hint to business owners that if they are not on Instagram, they absolutely should be. So to learn how you can create a great Instagram Marketing Strategy, read the full article at WordStream.com
- 17 Aug
10 Real Estate Social Media Marketing Strategies That’ll Bring in New Business
by Leslie Mann
Most real estate agents have a social media presence. But are they really giving home buyers and sellers what they want? Or what they really need?
Buying or selling a home is an important financial (and emotional) decision. And most people are full of questions when they undertake this endeavor. So that means that your clients want more than just someone with a real estate license. They want an agent who will protect their interests and help them navigate the complexities of property ownership. It’s important that the agent they choose is someone they’ll feel confident having by their side throughout the process.
And that’s where social media comes in
If applied correctly, it can be a great way to open a dialogue, share advice, and forge an ongoing relationship with buyers, sellers, and renters. Here is a handy list of social media do’s and don’ts for real estate agents at HubSpot.com
- 26 Jul
How Much Will Social Media Marketing Cost for Your Small Business?
ROI from social media marketing for your small business can be substantial. But so can the effort and cost of properly managing it. Once you have a budget, big or small, there are several options available when your SMB is ready to hashtag it’s way to the next level.
Small Business? Don’t Be UnSociable
You’ve been told that you need to leverage social media for your brand. And if you’re new to the platform, social media marketing (SMM) sounds a bit daunting to say the least. There are a lot of elements to success where SMM is concerned. This can include a strong objective, a strong plan, a strong strategy, a strong team. Oh, yea, and a budget and a plan for ROI.
As a small business, we know we need a social media marketing plan, but how much is all this going to cost you? To find out, read the full article at Manta.com
- 21 Jul
Content Curation – How to Use it to Save Time & Drive Social Media Marketing Goals
by Disha Dinesh
By now, everyone in marketing should know the power and value of content marketing. But to really make it work for you it takes hard work, time, commitment and money, right? After all, you have to come up with a good idea. Then you need to invest in some research to back up you topic. Then you need to craft the article or hire a writer.
No Time. No Money. No Way?
But not every small business can devote that level of commitment and expense. However, there is a way to have a robust content marketing program, save time and money and build your brand reputation. It’s called content curation. But it has it’s pitfalls and even a small misstep can be counter productive.
But when it works, it can save time, and drive your social media marketing goals. So, to learn some of the ways you can make content curation work for your social media marketing, read the full article at DrumUp
- 18 Jul
How to Use Hashtags in Social Media Marketing
Hashtags have changed the way we communicate. And not only within social media. Hashtags have managed to weave their way into our daily lives. And now, they are even present offline as they influence our everyday speech and daily conversations.
Just Because Everybody is Doing it, Doesn’t Mean They are Doing it Right
However, even with their great popularity, not everyone knows how to properly use hashtags. As more than just a social decoration, hashtags have power. And, when applied correctly, they can be used to effectively strengthen your brand on and offline.
But even now, given their broad use, not everyone uses hashtags to their full potential. So, if you’re still confused about how to use hashtags, as well as where and when they publish them, then read the entire article at DrumUp
- 17 Jul
6 Social Media Marketing Strategies That Cost $0
Today, small businesses simply can’t afford to ignore social media. And there are several reasons why your business needs social media marketing. The number one reason being that it’s where your customers are. And, bear in mind that Facebook alone has more than 2.19 billion active monthly users. Plus Instagram is rapidly growing as well, with estimates at close to one-billion users.
The Sooner You Become Active on Social Media, the Better
And as a small business, there can be huge value in Social media marketing. It can allow you to attract new customers and engage with current customers, turning them into repeat customers. Now, while things like Facebook ads and paid promotion require monetary investment, there are several ways you can leverage the power of social media without spending any money.
Here are six ways that you can use social media to help grow your small business with zero cost at Manta.com
- 09 Jul
How Small Business & Agency Owners Can Find New Customers via Social Media
by Disha Dinesh
According to an Ambassador study, 71% consumers who have a great brand experience on social media tend to recommend the brand to friends and relatives. That means that social media is ripe with opportunity to grow your business. And if you’re a small business or agency owner, you can find new customers via social media. Plus, you can save a lot of money otherwise spent on advertising or sales. How?
Inquiring Minds Want to Know
We asked small business and agency owners and digital marketers how they found new customers via social media. And here’s what they had to say. They told us that there is a lot of value in organic content. And they said that a reliable social media management tool and smartly targeted social media ads can bring you new customers.
To see what they all had to say, read the full article at DrumUp
- 26 Jun
What Should You Post on Social Media for Your Startup?
by Disha Dinesh
The best news about starting-up in today’s digital landscape is that you grow at practically little or no cost. All you need is the right idea, at the right time. And to be at the right place at the right time, of course.
Today’s army of social media bloggers and micro-bloggers are constantly looking for exciting things to post. And you can be the subject of their social media conversations. But the first things you should think about are employing a social media management tool and building a smart social media marketing strategy.
But, as a startup, where to start?
While building a social media strategy, there are some questions that you should ask yourself. And after answering those questions you should have a good idea of who you’re targeting. And you will know exactly what to post. So to see the 12 types of content that you should post on social media for your startup read the full article at DrumUp
- 23 Jun
The Art & Science of Social Media Marketing for Small Business
Here’s a surprising statistic. Today, 94 percent of small businesses are using social media for marketing purposes. Now, it’s likely that you’ve already begun to utilize some form of social media. But are you making the most of the platforms you’re using? Because it’s so easy to dive into social media, many entrepreneurs skip past the strategizing that’s necessary to fully experience the benefits of platforms like Facebook and Twitter.
From managing the company Facebook page to fielding customer questions on Twitter, most small businesses are already utilizing some form of social media to generate awareness for their products, services or brand online. But is social media actually helping you reach your goals?
You can become a social media power user
It is possible for you to publish content that better supports marketing goals and drives engagement. All by following established best practices and optimization techniques. And to learn what they are and how to best use them, read the full article at the Deluxe Small Business Resource Center
- 05 Jun
8 Ways to Cross-Sell/Upsell Customers with Search & Social Ads
Did you know that 32% of customers order again from the same company. And they tend to do that within their first year of becoming a customer?
The best – and cheapest – opportunities are the ones you already have
Running efficient advertising campaigns to re-convert past customers can a gold mine. Now, while it might seem counter-intuitive to re-invest in the same individuals, running paid campaigns for cross-sell/upsell has high value. But, experience shows that it can increase each customer’s lifetime value. Plus, it can boost the over all average order value of that customer. And that means increasing your revenue within your existing customer base.
So, to see how you can do this through search and social ads, read the full article at WordStream.com
- 02 Jun
Tech Update: Mobile and Social Media Usage, by Generation
from Marketing Charts.com
Millennials continue to be the generation with the broadest access to smartphones and the heaviest use of social media. But Gen Xers are more apt to be using tablets and a majority of Boomers are also “embracing” digital technologies. This, according to a report [download available] from the Pew Research Center.
Smart Phone Adoption is Growing at a Huge Pace
Also, not surprisingly, smartphone ownership has blossomed in recent years. Less than 5 years prior than this latest study, in May 2013, just half of the adult population owned a smartphone. Today, that number has swollen to 82% of all cell phone users. The marketing implications for this alone is huge and highlights the growing importance of a mobile-first strategy in the coming years.
To see more of the data, to read more insights and to download a copy of this report, read the full article at MarketingCharts.com