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- 06 Apr
How Frequently Do People Use Social Platforms?
from Marketing Charts.com
If you are using social media as one of your core marketing venues, then this is an important finding. Especially given the recent bad press about social media and user-data privacy. But even with the increasing concerns, about 7 in 10 American adults are still on their social media accounts.Usage is Down, But Not Out
A percentage reported being online “almost constantly” (26%) or “several times a day” (43%). This, according to recent data from the Pew Research Center. And, as it turns out, many of those are still spending their online time visiting social media platforms. This, from two companion studies from the Pew Research Center and from Reuters.
Each study looked at several social platforms to measure the frequency with which they’re being used. To see the data, charts and insights and for an opportunity to access the original report, read the full article at MarketingCharts.com
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- 09 Mar
US Youth Exodus From Facebook Accelerates
from eMarketer.com
It seems that the story just keeps getting worse for Facebook. First came the whole “fake news” controversy. Then the “Russian Bots” and the 2017 election. Now even the youth are starting to leave the much vaunted platform.When eMarketer Speaks, the Markets Listen
According to eMarketer’s latest forecast on social network usage, Facebook is losing younger users at an even faster pace than previously expected. And while the social media platform in the past was able to count on Instagram to retain that younger audience, the forecast shows that Snapchat may now be siphoning more users away. This year, for the first time, less than half of US internet users ages 12 to 17 will use Facebook.
For the full story and see more data and insights, read the full article at eMarketer.com
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- 21 Nov
How to Learn Social Media Marketing: 30 Resources for Beginners
by Ryan Scott
Social media is no longer an optional marketing channel. It has become a necessary one for any size business.Build It and He [They] Will Come . . .
But that doesn’t mean results are a given. Simply “being there” is not enough. When it comes to social media, you’ll either have a lot of success interacting with your customers, or you’ll see little results. And that depends on the level of effort you put into it.
Social marketing is a lot of work. And it takes time listening and responding. After all, it’s social, and anything social takes an investment of effort and skill. But you may be a bit overwhelmed with it all. So, to help you out, here are some resources to help you learn all you need to know about social media marketing, at HubSpot.com
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- 31 May
21 Social Media Management Tips for Winning at Social Media
by Disha Dinesh
In its existence of over a decade, social media has gone from being an optional splurge to a mandatory investment. Social media has become an integral part of our lives today and has even become a trusted tool for businesses.Sure, It May Work, But . . .
However, the ROI of social media is under question by sceptics. Many find it difficult, if not impossible to connect social efforts with real business benefits. Despite the availability of analytics tools to measure social media marketing, some businesses remain reluctant when investing in social media.
If you are one, you may be missing a huge opportunity because you don’t have the right tools or knowledge. So, to help you out, here are 21 Social Media Management Tips for Winning at Social Media from DrumUp.
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- 22 Apr
Young Millennials Are All About Snapchat
from MarketingCharts.com
Young people are all about social networks, whether that’s Snapchat, Facebook or Instagram. This from new research from SCG, an advertising and public relations agency.According to The Report,
Some 78% of respondents said they use Snapchat on a daily basis. And this was a slightly higher proportion than said they use Instagram (76%) or Facebook (66%) every day. Of those who use Snapchat on a daily basis, the frequency of usage was high. Roughly seven in 10 said they use it more than six times per day, and over half said they use it more than 11 times a day.
For more of the data and additional insights, read the full article at MarketingCharts.com
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- 18 Apr
How to Grow Your Audience on Snapchat
When it comes to Snapchat, you know that it has marketing potential. But, you’re just not sure how to use it. As with any, it’s always a challenge to grow a new social media audience from scratch and to do it well. And unlike Facebook, Instagram, and Twitter, discoverability is a challenge on Snapchat.
And The bad News?
There’s no quick and easy solution to gaining more followers on Snapchat. The good news? It is possible.
Snaplytics provides account management and analytics for brands using Snapchat. And they recently produced a report on how different organizations are using Snapchat. The report reveals insights about how brands are growing Snapchat followings. And it shows exactly how marketers are posting content on the platform and gaining audience growth.
To see how you can use Snapchat for your #MarketingSuccess, read the full article at HubSpot.com
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- 03 Apr
For Youth, Social Media Increasingly Means Just Facebook, Snapchat and Instagram
vfrom MarketingChats.com
MarketingCharts.com has been keeping score of teens’ changing social media preferences over the past few years. And in that time, they have seen some startling changes in how teens are engaging in social media.But, how about the broader 12-24 age group?
In the latest edition of The Infinite Dial report [click for instant download] from Edison Research and Triton Digital, there are indications of a change in trend. In that report, they noted that social media use among the larger 12-24 age group is increasingly limited to three top platforms.
To see how the data breaks down and what that can mean to your youth-marketing efforts, read the full article and see more insights at MarketingChats.com
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- 25 Mar
The Most Popular Social Networks With Millennials, Gen X, and Baby Boomers
by Ayaz Nanji
It is commonly assumed that Facebook is the most popular social network across generations. However, research indicates that it’s not as dominant with younger consumers as with older consumers.According to Recent Research from Sprout Social
The report was based on a survey conducted in January 2017. For the report, they polled 1,000 Millennials, Gen Xers, and Baby Boomers in the United States. Now not surprisingly, the research confirmed what we all have suspected. It seems that some Gen Xers as well as Baby Boomers say Facebook is their favorite social network. But Facebook ranked as the most popular social network with Millennials.
To see the numbers and what they can mean to your social media marketing strategy, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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