- 26 Dec
Inquiring Minds Need to Know: Is SEO Dead Or Is It Just Evolving?
by Joe Cox
The question remains, is SEO Dead? Or is it just evolving? Is it changing to such an extent that many may consider it to have died?
The question of whether SEO is dead or not is a misleading one
Saying SEO isn’t dead, doesn’t answer the question of why this idea is being banded around so much in the first place. And, if SEO’s death is, in fact, a byword for rapid and unprecedented change, then a more pertinent question to ask might be ‘what has changed and why?’ A further examination of this might lead to another question – ‘are these changes the result of internal or external influences?’
To learn more about the evolution of SEO and explore the why’s, the how’s, the when’s and the what next, read the full article on Jeffbullas’s Blog.
- 18 Dec
The Art of SEO Copywriting: Creating Epic SEO-Friendly Content
The argument rages on. What makes for great SEO development? Is it the content? Or, is it some unseen hand baked into an algorithm?
Some say that the secret to good ranking for your marketing content lies in SEO’s technical side. Others veer towards creative, meaningful SEO copywriting to generate SEO engagement.
There is an Art to Developing Content That Drives SEO Success
However, the art of SEO copywriting goes much deeper than meets the eye. Creating truly epic content which is SEO-friendly isn’t an easy task. Let’s take a look at what makes SEO tick, why copywriting matters and how you can make the most out of this digital phenomenon at Jeffbullas’s Blog.
- 15 Oct
You like us, you really like us! – Reviews
For a moment, just consider a few important marketing statistics from 2017:
• 92% of consumers now read online reviews vs. 88% in 2014
• 40% of consumers form an opinion by reading just one to three reviews vs. 29% in 2014
• 88% trust reviews as much as personal recommendations, vs. 83% in 2014
• Star rating is the number one factor used by consumers to judge a business
• Only 14% of consumers would consider using a business with a one or two-star rating
• 57% of consumers would use a business with a three-star rating
• 94% of consumers would use a business with a four-star rating
So, What You’re Saying is Bullet Points Are Important?
The theme that these numbers represent should be obvious. Reviews matter for your business. But, the next question is going to be which review site? Your industry may have its critical industry specific sites. Or you may naturally think of Yelp. And naturally, those are going to need to be part of your plan. But for all of us, Google matters a lot. And those reviews have the most influence on your search engine results and page rankings.
Regardless of where you’d like the review to appear, there are some best practices for asking and encouraging your customers to take the time to review your business. And to see those best practices and learn how to use them for your Marketing success, read the full article on the McLellan Marketing Group blog.
- 08 Aug
How to Do Keyword Research for SEO: A Beginner’s Guide
by Rachel Leist
Google always manages to keep us on our toes with all the algorithm updates they keep rollin’ out. But, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.
Yep, the need to do keyword research has stayed the same. But, how you actually do it hasn’t. With all of the changes Google has thrown at us and the added techniques and tools that came with those changes means that finding those golden ticket keywords has changed as well.
So, if you are wondering How to Research Keywords for Your SEO Strategy, then read the full article at HubSpot.com
- 11 Jul
The Only Off-Page SEO Walkthrough You’ll Ever Need
When it comes to SEO, there are two approaches you can take to increase the search rankings of your website. They are on- and off-page SEO. On-page deals with what you can do on your own site to increase your rankings. While off-page deals with what you can do outside your site (on other sites, hence, off-page) to raise your rankings.
Both are equally vital to making sure that your site gets found in search
Optimizing your site for off-page SEO means you’ll have to improve the way that both users and search engines see your site in terms of credibility, authority, popularity and relevance, just to name a few factors. A broad simplification of this is that other sites on the web (ideally, respectable ones) will link to your content to essentially promote or vouch for it. Which, circling back now, has major benefits for your site’s reputation.
But, how can you make it really work for you? And why should you worry about it? Find out by reading the entire article at WordStream.com
- 02 Jul
The Easy Guide to Optimizing Your Google My Business Listing
It’s always been a challenge to see any real success of local SEO. From link building to on-page and technical SEO, you still have to get the fundamentals of SEO absolutely right.
Google My Business – The Linchpin of Local SEO Success
One area to pay extra-close attention to is Google My Business. Without a well-optimized GMB listing you won’t get noticed. In fact, your chances of appearing in Google features like the Local Pack and Maps are going to be slim. With 97% of consumers looking online for local businesses in 2017, you need to do everything you can to be as visible as possible in front of this local audience.
Google My Business Now Offers a Whole New Slate of Features
With a whole host of new features for you to take advantage of, there’s plenty you can do to ensure this linchpin of local SEO is fully optimized. Not only that, it’ll encourage users to get in touch with you and convert, right from the listing itself. So, let’s take a look at some of the most useful features, and how you can use them to boost your local SEO on WordStream.com
- 09 Jun
5 Proven Ways to Improve Website Conversion Rates
Sometimes it’s All Dust. Sometimes it’s Movement.
It is common for some businesses to find that their traffic numbers are solid. But the leads, sales and revenue, well they’re just not there. So if your marketing campaigns, SEO efforts or paid advertising are grabbing the attention of your audience, why do you have a low conversation rate?
Here’s five ways improve your website conversion rates at ChiefMarketer.com
- 18 May
Five Ways to Use Social for SEO and Vice Versa
Sure, your tweets may show up in certain Google searches. But we know that social media links don’t figure in SEO link-building (or we’d all rank for everything). Plus, unless someone is searching specifically for your Twitter profile or Facebook page, those social SERP results typically don’t convert leads into customers. We also know that SEO efforts don’t have the same effect on social algorithms as they do on search engines.
Social media and SEO are often viewed as mutually exclusive marketing practices.
There are inherent issues in treating social like SEO and SEO like social. So what’s the point in SEO marketers working with social media and community managers and vice versa? Though it seems they’re on two ends of the marketing spectrum, there is quite a bit of overlap that can benefit both sides.
Here are five ways that SEO marketers and social media/community managers can work together to improve their respective practices at MarketingProfs.com
- 05 May
A Comprehensive Guide to Local SEO in 2018
by Kelsey Smith
Local search is powerful for small businesses. Why? Because today, four out of five consumers use search to find local information. And that means if your business isn’t optimized for local search, you could be missing out on 80% of your potential customers.
In Short, Local SEO is Critical if You Want Your Business to Stay Relevant
Local SEO helps businesses promote their products and services to local prospects and customers. And to thrive in local search, you need to do three things: optimize your Google My Business account, improve your on-page SEO by updating your website, and excel on the Wild Wild Web.
While it might sound overwhelming, it’s entirely feasible to succeed in all three with some patience and perseverance. So read the full article at HubSpot.com and we’ll explore each one in-depth.
- 13 Apr
Google Search Trends: How Results Pages Are Evolving
by Ayaz Nanji
To successfully market and get the results that your business needs, you need digital marketing. And, a huge part of digital today is search marketing. But, to find success, you need to understand how your buyers are using search and how they search. And, even more importantly, you need to know how the results are being shown to them.
Enter SERP . . . The “Show Me” State of the Digital Kingdom
According to recent research from Searchmetrics, the days of initial Google SERPs including organic results are long past. And, currently, most initial Google Search Engine Results pages (SERPs) now include a mix. But, now results are a blend of some classic organic results and Universal Search elements.
To see the data and insights, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
- 20 Feb
Your Google Rank Doesn’t Matter Anymore
Back five or six years ago, we had all the information we needed. It was there, all within Google Analytics, and you could get relatively accurate search volume estimates from within Google’s Keyword Tool. However, that changed. Google move to encrypted search. The tools and services we used to that point were rendered less and even ineffective in measuring the impact of organic search on a granular level.
Changes. . . All These Changes
Next was Google’s decision to move search volume estimate within their Keyword Planner tool to show estimates in broad ranges. These changes have forced marketers to adapt their search strategy. Now they need to focus less on individual keywords and shift to a topic-centric content strategy. This is especially true for content sitting at the top of the funnel.
Now, to find out if your Google Rank even matters now, and what you can do about it, read the full article at HubSpot.com
- 12 Feb
What Impact Does Google AMP Have On SEO? Here’s Everything You Need To Know
- Feb 12, 2018
- Dan Hoff
- Digital Marketing, Google, Search Engine Marketing, Search Engine Optimization, SEO, Website Conversion Strategies
Accelerated Mobile Pages (aka Google AMP), is an open source initiative backed by Google. It helps publishers design mobile-friendly pages that load instantly on mobile devices. And on February of 2016, Google officially integrated Accelerated Mobile Page results into its mobile search results.
This new algorithm has given priority to speed on mobile devices
The net result of this is that now marketers need to be acutely aware of the affects that Google AMP will have. And, they need to know how this is impacting their website, content and all the other areas of their marketing efforts.
The more you understand about the impact that AMP can have on your business the better
Speed appears to be an area that ranks high with users. And Google is looking to maximize this fact with the creation of AMP. However, there are key things that all marketers should be aware of that go well beyond this when it comes to Google AMP. And to learn what they are, read the full article at Jeffbullas’s Blog.
- 07 Feb
Smartphones Reportedly Account For Half of Paid Search Clicks
This may not come as a surprise, but smartphones have grown to represent half of all paid search clicks during Q4 2017. This, according to Merkle’s latest quarterly Digital Marketing Report [download page], covering client activity. While smartphones passed that mark on Google a year earlier, they’ve yet to have the same impact on Yahoo and Bing, dragging down their cross-platform average.
Meanwhile, tablets’ influence in the paid search space continues to drop. In Q4, tablets accounted for just 8% of search ad clicks and an equal 8% of search ad spending. That’s down from close to one-fifth of clicks in early 2014.
To see all of the data and additional insights, read the full article at Marketing Charts
- 25 Jan
Google’s Algorithm Updates Dive Bomb Local Businesses
by Chad Crowe
Businesses hoping to gain or retain a spot in the coveted “map pack”. The “map pack” are the three highly visible local listing spots by the map and above the organic search results. And after two recent algorithm updates by Google there have been significant effects on local businesses.
Google’s Updates – What They Mean to You
The first of these game-changing updates for local search occurred in September 2016. This update was intended to diversify the results that appear in the map pack. Named “Possum” by the SEO community, this update filtered out businesses with similar data points.
These updates focused on businesses that had the same address or ownership as other businesses with similar services. Yep. You guessed it. The very tactic that a lot of small SEO companies would sell as traffic builders is now – well, not so much. Before, your update would have only been filtered out if you had the same domain or phone number as another listing.
So, to learn what the effect on your local businesses can be and what you can do about it, read the full article at ChiefMarketer.com
- 24 Jan
How to Crush Local Search in 2018 with Google My Business Page Optimization
Are you having trouble cracking into the local google map pack? Those are the coveted three prominent positions in local search. And if you are a small, local business, you already know that competition is growing increasingly difficult. However, one way to break through is with your Google My Business (GMB) profile. It is one way that can make or break the success of your local SEO campaign.
But Really, How Affective is Local Focus of GMB?
Even Google themselves are reporting that 76% of local searches result in a same-day visit to a store. So, it’s easy to see how a strong search presence in your area is more critical than ever before. And by using tactics to optimize our GMB profile, you can see increases in new local leads to your own business and higher visibility.
To learn how to crush the local search in 2018 with Google My Business Page optimization, read the full article at BlogNotions.com
- 02 Dec
When Is SEM Right for Your Company?
- Dec 02, 2017
- Dan Hoff
- Bing, Google, Lead Generation, Search Engine Marketing, Search Engine Optimization, SEO, Website Conversion Strategies, Yahoo!
You’ve probably heard a lot about search engine marketing. But depending on your goals and budget, it might not be right for your small business.
SEO? SEM? Which is Which?
Many business owners struggle with how, when, or if to use search engine optimization (SEO). And many are unsure of if they really need search engine marketing (SEM). While both tactics are beneficial, several factors need to go into the decision-making process—depending on each business owner’s goals and budget.
To find out if SEM is right for your company, read the full article at Manta.com
- 16 Sep
13 Super-Easy Ways to Immediately Improve Your SEO Rankings
by Daniel Louis
What comes to mind when you see the term “SEO“? Where do you focus all your energy when you’re trying to improve SEO ranking of your website?
Spoiler Alert: SEO is More Than Keywords . . . .
However, if you’ve been working diligently on keyword optimization but are still not getting the results you want, you may need to consider other factors that affect SEO ranking. After all, keywords can only do so much. Using keywords will get visitors to click through to your site. But that is only half the story. If you approach SEO as “optimizing your website for people who use search engines,” the notion of user-friendliness becomes an important factor.
To see some of the various aspects of website usability that impact website ranking, how to improve SEO rankings by improving website usability and what to do when there seems to be conflict between usability and SEO “best practice” read the full article on Jeffbullas’s Blog.
- 12 Sep
The Conversion Rate Conundrum: Common Mistakes and What to Do Instead
- Sep 12, 2017
- Dan Hoff
- Conversion Strategies, Lead Generation, Search Engine Marketing, SEO, Website Conversion Strategies
by Daniel Kohn
When it comes to digital marketing success, if you ask five experts, you’ll probably end up with five different answers. But what’s really the end goal? Why are you doing whatever it is you’re doing?
Conversion, Conversion, Conversion
Whether that means signing up, downloading, opting in, subscribing, or purchasing, you want your target to do something. Ultimately, everything else should be assisting that one objective. It is, in reality, all about moving the dial, getting someone to move from “interest” to engage and then to purchase.
Some might argue that the most important way to do this is with good SEO. Others might say that it is the User Experience that matters most. But it’s a massive mistake to believe that SEO and/or UX alone will do much for your conversion rate. So, to fully understand The Conversion Rate Conundrum: Common Mistakes and What to Do Instead, read the full article at KISSmetrics.com
- 09 Sep
What is SEO in 2017? How It’s Changed, and Where We Are Now
- Sep 09, 2017
- Search Engine Marketing, Search Engine Optimization, SEO, Website Conversion Strategies
As marketers, we’ve gotten quite good at evolving our playbooks when it comes to SEO. But the changes we’ve seen to this point are nothing compared to what’s coming next.
Behold! A Great New Galaxy Awaits!
Now, new universes of search are taking shape outside of the browser window. In many of them, the rules for optimization have yet to be defined. But why does that matter to marketers? Well, in a nutshell, changes in the way people search indicate changes in the way they discover your content. They’re using new keywords and shaping queries in different ways; e.g., what may have once been a query for “Boston restaurant” might now look more like, “Where should I eat tonight?”
So, to dive into this new search universe that is changing the face of SEO read the full article at HubSpot.com
- 01 Sep
The Google Fred Update: Why It Matters and What to Do
- Sep 01, 2017
- Dan Hoff
- Google, Google AdWords, Search Engine Marketing, Search Engine Optimization, SEO
by Dan Shewan
On March 7, 2017, webmasters, site owners, and search engine optimization professionals began to panic. Some sites had seen a massive decrease in traffic seemingly overnight. Frantic SEOs tried to assuage their clients. Some of whom had seen a drop in traffic of up to 90%.
A Sad But True Story
This was how most folks learned of the latest major Google algorithm update. It is widely known that Google constantly makes adjustments to and updates its search algorithms throughout the year. Few updates, however, have the kind of immediate impact that Fred did. Now, almost six months after Fred rolled out, some sites are still struggling to regain the traffic they lost. Some, but not all.
So, exactly what was the Google Fred Update? What was the purpose of Googles update? And what are the immediate and longer-term impacts of the change. And most importantly, what you can do to plan for and mitigate against potential declines in traffic as the result of future updates?
To find out, read the full article at WordStream.com