- 16 Sep
How to Improve Website Engagement in the Era of Information Overload
- Sep 16, 2019
- Dan Hoff
- Content Marketing, Search Engine Optimization, Website Conversion Strategies
from Jeff Bullas’ Blog
Despite the best efforts of marketers who spend hours crafting click-bait headlines for social media, most of us scroll straight past them. But unfortunately, this is the most likely behavior of your customers too.
The Information Overload Epidemic is Real
And it’s posing a dilemma for marketers who are desperately searching for attention. So, how can you get people to pause, observe what it is you have to say, and engage with your brand?
Today, is seems that everyone is publishing more and more content in an effort to get noticed. Yet, the impact is often counterproductive to gaining attention. It seems that no one has time to pause. So, how do improve website engagement in this era of information overload? To learn the 3 critical tips, read the full article on Jeff Bullas’ Blog.
- 26 Dec
Inquiring Minds Need to Know: Is SEO Dead Or Is It Just Evolving?
by Joe Cox
The question remains, is SEO Dead? Or is it just evolving? Is it changing to such an extent that many may consider it to have died?
The question of whether SEO is dead or not is a misleading one
Saying SEO isn’t dead, doesn’t answer the question of why this idea is being banded around so much in the first place. And, if SEO’s death is, in fact, a byword for rapid and unprecedented change, then a more pertinent question to ask might be ‘what has changed and why?’ A further examination of this might lead to another question – ‘are these changes the result of internal or external influences?’
To learn more about the evolution of SEO and explore the why’s, the how’s, the when’s and the what next, read the full article on Jeffbullas’s Blog.
- 11 Jul
The Only Off-Page SEO Walkthrough You’ll Ever Need
When it comes to SEO, there are two approaches you can take to increase the search rankings of your website. They are on- and off-page SEO. On-page deals with what you can do on your own site to increase your rankings. While off-page deals with what you can do outside your site (on other sites, hence, off-page) to raise your rankings.
Both are equally vital to making sure that your site gets found in search
Optimizing your site for off-page SEO means you’ll have to improve the way that both users and search engines see your site in terms of credibility, authority, popularity and relevance, just to name a few factors. A broad simplification of this is that other sites on the web (ideally, respectable ones) will link to your content to essentially promote or vouch for it. Which, circling back now, has major benefits for your site’s reputation.
But, how can you make it really work for you? And why should you worry about it? Find out by reading the entire article at WordStream.com
- 14 Feb
How Mobile First Indexing Will Change SEO in 2018
by Zac Johnson
You’ve heard about it for months now, and it’s finally here: mobile-first indexing. Google has announced that it is investigating ways to roll out their mobile-first indexing strategies. This would put mobile devices at the forefront of the search criteria. So, in other words, if your website is not mobile-friendly or AMP capable, now is the time to get started making sure it becomes so as soon as possible.
Yea, We’ve Heard This Before
There have been other rollouts of mobile-friendly algorithms that Google announced. But while they emphasized the importance of mobile user interfaces and navigation, they were fairly limited in scope. But the mobile-first indexing aspect of Google’s search engine is the most critical factor to the success of website owners. That is because of how it determines whether people will be able to find your site in the future.
But what about SEO? Will it still be around this year and after? To find out, read the full article on Jeffbullas’s Blog.
- 12 Feb
What Impact Does Google AMP Have On SEO? Here’s Everything You Need To Know
- Feb 12, 2018
- Dan Hoff
- Digital Marketing, Google, Search Engine Marketing, Search Engine Optimization, SEO, Website Conversion Strategies
Accelerated Mobile Pages (aka Google AMP), is an open source initiative backed by Google. It helps publishers design mobile-friendly pages that load instantly on mobile devices. And on February of 2016, Google officially integrated Accelerated Mobile Page results into its mobile search results.
This new algorithm has given priority to speed on mobile devices
The net result of this is that now marketers need to be acutely aware of the affects that Google AMP will have. And, they need to know how this is impacting their website, content and all the other areas of their marketing efforts.
The more you understand about the impact that AMP can have on your business the better
Speed appears to be an area that ranks high with users. And Google is looking to maximize this fact with the creation of AMP. However, there are key things that all marketers should be aware of that go well beyond this when it comes to Google AMP. And to learn what they are, read the full article at Jeffbullas’s Blog.
- 02 Dec
When Is SEM Right for Your Company?
- Dec 02, 2017
- Dan Hoff
- Bing, Google, Lead Generation, Search Engine Marketing, Search Engine Optimization, SEO, Website Conversion Strategies, Yahoo!
You’ve probably heard a lot about search engine marketing. But depending on your goals and budget, it might not be right for your small business.
SEO? SEM? Which is Which?
Many business owners struggle with how, when, or if to use search engine optimization (SEO). And many are unsure of if they really need search engine marketing (SEM). While both tactics are beneficial, several factors need to go into the decision-making process—depending on each business owner’s goals and budget.
To find out if SEM is right for your company, read the full article at Manta.com
- 09 Oct
When and Where Consumers Use Search Engines to Find Local Businesses
- Oct 09, 2017
- Dan Hoff
- Lead Generation, Marketing for Small Business, Search Engine Marketing, Search Engine Optimization
by Ayaz Nanji
Now here is an interesting fact for any small, local business. Consumers searching online for local businesses typically plan to either visit or book an appointment within the next two days. So, that means that search, that grand, global monster you’ve been ignoring, is important to your small local shop.
If All Politics Are Local, Why Not Business Too?
Recently Review Trackers released a report [download available] conducted in 2017 of 350 consumers. Respondents were asked about how they use search engines to find and research local businesses. They were asked about whether they used a web-based search tool or an app, such as Google Maps. And the results were stunning.
To see the charts, data and to download the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
- 16 Sep
13 Super-Easy Ways to Immediately Improve Your SEO Rankings
by Daniel Louis
What comes to mind when you see the term “SEO“? Where do you focus all your energy when you’re trying to improve SEO ranking of your website?
Spoiler Alert: SEO is More Than Keywords . . . .
However, if you’ve been working diligently on keyword optimization but are still not getting the results you want, you may need to consider other factors that affect SEO ranking. After all, keywords can only do so much. Using keywords will get visitors to click through to your site. But that is only half the story. If you approach SEO as “optimizing your website for people who use search engines,” the notion of user-friendliness becomes an important factor.
To see some of the various aspects of website usability that impact website ranking, how to improve SEO rankings by improving website usability and what to do when there seems to be conflict between usability and SEO “best practice” read the full article on Jeffbullas’s Blog.
- 09 Sep
What is SEO in 2017? How It’s Changed, and Where We Are Now
- Sep 09, 2017
- Search Engine Marketing, Search Engine Optimization, SEO, Website Conversion Strategies
As marketers, we’ve gotten quite good at evolving our playbooks when it comes to SEO. But the changes we’ve seen to this point are nothing compared to what’s coming next.
Behold! A Great New Galaxy Awaits!
Now, new universes of search are taking shape outside of the browser window. In many of them, the rules for optimization have yet to be defined. But why does that matter to marketers? Well, in a nutshell, changes in the way people search indicate changes in the way they discover your content. They’re using new keywords and shaping queries in different ways; e.g., what may have once been a query for “Boston restaurant” might now look more like, “Where should I eat tonight?”
So, to dive into this new search universe that is changing the face of SEO read the full article at HubSpot.com
- 01 Sep
The Google Fred Update: Why It Matters and What to Do
- Sep 01, 2017
- Dan Hoff
- Google, Google AdWords, Search Engine Marketing, Search Engine Optimization, SEO
by Dan Shewan
On March 7, 2017, webmasters, site owners, and search engine optimization professionals began to panic. Some sites had seen a massive decrease in traffic seemingly overnight. Frantic SEOs tried to assuage their clients. Some of whom had seen a drop in traffic of up to 90%.
A Sad But True Story
This was how most folks learned of the latest major Google algorithm update. It is widely known that Google constantly makes adjustments to and updates its search algorithms throughout the year. Few updates, however, have the kind of immediate impact that Fred did. Now, almost six months after Fred rolled out, some sites are still struggling to regain the traffic they lost. Some, but not all.
So, exactly what was the Google Fred Update? What was the purpose of Googles update? And what are the immediate and longer-term impacts of the change. And most importantly, what you can do to plan for and mitigate against potential declines in traffic as the result of future updates?
To find out, read the full article at WordStream.com
- 31 Aug
SEO for Small Business: 21 Ways to Win More Customers With Search
- Aug 31, 2017
- Dan Hoff
- Lead Generation, Marketing for Small Business, Search Engine Optimization, SEO
By Kitty French
Search engine optimization isn’t fast and it isn’t easy. But it is totally worth the effort to win more customers for your small business.
No matter what business you’re in, there are potential customers searching for your products or services on their smartphones right now. And it’s no secret that search engine optimization (SEO) is important. After all, it draws customers one step closer to making a purchase from your company.
Still not convinced you should make SEO a priority?
Here is everything you need to know about how SEO works, why it generates leads, and how to make search engine optimization pay off for your small business at Manta.com
- 12 Aug
The Totally Easy, Not at All Intimidating Guide to Keyword Research
- Aug 12, 2017
- Dan Hoff
- Google AdWords, Lead Generation, Search Engine Marketing, Search Engine Optimization
Keyword research sounds like such a daunting and confusing task doesn’t it? What’s the point of researching a keyword anyway? Shouldn’t your natural marketing instincts tell you which keywords are most relevant to your business.
Well, . . . . Perhaps Not Quite
Without quality keywords, found through effective keyword research, your search marketing campaigns (paid AND organic) will be completely misguided. And, if people aren’t searching for your keywords, then they are essentially useless. Search volume corresponds to interest. And without interest in your keywords, leads won’t be able to discover your ads or organic listings, visit your website, and turn into a paying customer.
Big Deal, Right? Yep. It is . . .
According to Parse.ly, Google search is responsible for driving a full third of internet referral traffic. And if you want your piece of this pie, you need to understand how to plan keywords. So, read the full article at WordStream.com to learn The Totally Easy, Not at All Intimidating Guide to Keyword Research.
- 26 Jun
11 SEO Myths You Need To Stop Believing Today
- Jun 26, 2017
- Dan Hoff
- Conversion Strategies, Demand Generation, Digital Marketing, Search Engine Optimization, SEO
SEO is by far the most talked about, searched for and read about topic for web entrepreneurs. And so it should be. After all, it is incredibly important to get SEO right for your business.
So Many Myths. . . So Little Time
However, there are so many myths and misconceptions about SEO floating about. So why do these myths live on, acquiring the status of urban legend? Some of them are hilarious. But some that can really hurt you. They can keep you from improving your search traffic and website rankings, and hinder your best content marketing efforts.
So to help you separate the real from the ‘fake’ news about SEO, read the full article that will debunk some of the most common SEO myths and explain why you need to stop believing them today at JeffBullas.com
- 23 Jun
SEO Trends for 2017: How 12 Factors Impact Google Rankings
by Ayaz Nanji
This may seem to be one of those DUH! moments. However, it seems that it has been discovered that the popularity of a website is the most important factor Google’s search engine takes into account when ranking a page. This was according to recent research from SEMrush.
No Small Effort
The number of monthly visits to a website is the top factor that influences where a page ranks on Google SERPs. At least, that was what the analysis found. Additionally, user behavior signals such as time spent on site, pages per session, and bounce rate significantly influence a page’s rankings as well.
To see more insights and to download the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. A Free Registration to MarketingProfs is required to read the article.
- 17 Jun
8 Dos and Don’ts for Keeping Up With SEO
- Jun 17, 2017
- Dan Hoff
- Content Marketing, Inbound Marketing, Search Engine Optimization, SEO, Website Conversion Strategies
by Tony Tie
Not long ago many of the most common methods used to climb the search results ranks involved tricking the system. Even some of the top websites acted more like repositories for keywords and links rather than helpful online destinations.
But today, SEO has gotten a makeover
Those who once operated solely by trying to game the system can no longer compete. In order to be seen now, content has to be useful, shareable and easily accessible on every platform.
And yet many people still cling to the old tricks and strategies even though they are no longer effective. And, in many cases, actually harmful to a brand’s overall visibility. With that in mind, here’s a guide to the dos and don’ts of modern SEO that should help you get your site seen by the right people at the right time at ChiefMarketer.com
- 07 Jun
The Latest Google Paid Search Trends
by Ayaz Nanji
It has finally happened. The proportion of clicks on Google AdWords units originating from mobile phones increased significantly in the first quarter of 2017 (1Q17) compared with the first quarter of 2016. This was according to recent research from iProspect.
The Tide Has Finally Turned – Mobile Search Has Taken The Lead
It seems that some 59% of clicks on Google paid search units in 1Q17 came from mobile phones. This number was up by 24% from 1Q16. In addition the study revealed that 32% of clicks in 1Q17 came from desktop computers, and 10% from tablets.
To see all of the data and to download your own copy of the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
- 06 May
The Last Guide to AdWords Account Structure You’ll Ever Need
If you are thinking of beginning to use AdWords for your first campaign or have been using it for a long time, you may have asked yourself, “How do I structure my account?” so today, we’re going to lay it out for you. This is the last guide to structuring a Google AdWords account you’ll probably ever need!
Whether From the Ground Up Or a ‘Fixer-Upper’ Start Here
Building a successful AdWords account is a lot like building a house. Whether you’re starting with an empty lot and building from the ground up, or renovating an old dump of an account that’s falling apart. (Sometimes, you inherit a campaign that’s so irreparably damaged, it’s better to just tear it down and start over.)
To read The Last Guide to AdWords Account Structure You’ll Ever Need, read the full article at WordStream.com
- 24 Apr
SEO Basics: Complete Beginner’s Guide to Search Engine Optimization
by Tom Demers
One of the most asked questions we run into at Dan Hoff Marketing, is “how can I use search engines to build my business?” SEO, one of the most potent marketing tools in the modern digital world, is also the most complex and least understood. For most small businesses, it remains a mystery.
What is SEO & Why is it Important?
What’s likely interesting to you as a business owner is how you can actually leverage SEO to help drive more relevant traffic. How can you generate more leads, additional sales, and ultimately higher revenue and profits for your business?
And, Why Should I Care About SEO?
The real value of leveraging search comes form something called commercial intent indications. After all, lots of people search for things. That traffic can be extremely powerful for a business. Not only because there is a lot of traffic, but because there is a lot of very specific, high-intent traffic. That means people are not only visiting, they may have a purchase purpose. And that purpose is indicated by what they are searching for and how they are searching.
So what works? How do you get all of this valuable traffic to your site? This Complete Beginner’s Guide to Search Engine Optimization by Tom Demers can help. Read the full article at WordStream.com to demystify SEO.