- 29 Aug
3 Ways to Combine Social Media and PPC For More Conversions
- Aug 29, 2019
- Dan Hoff
- Lead Generation, PPC Strategies, Search Engine Marketing, Social Media Marketing
by David Zheng
Social media is home to billions of users worldwide. In fact, there are 2.62 billion, to be exact. And, on the other side of the dial, PPC has a proven track record. producing $2 for every dollar spent.
The problem? How can you leverage both?
Sure, you can run campaigns on Facebook or promoted posts on Instagram. Meanwhile, you can launch targeted search campaigns on Google. But, what if you could combine both, creating a seamless experience for users from start to finish?
- 26 Jun
4 Keyword Research Strategies to Find Your Product-Market Fit
All too often, keyword research is seen as only useful for SEO. And, therefore, is considerd to only be useful when driving growth for an existing business. It seems that a lot of people see keyword research as something that comes into play only once your business has already created its products. But what if we have it all backwards? After all, there’s little-to-no ROI in getting eyeballs on a product people don’t want.
Why Use Keyword Research for Product-Market Fit?
Product-market fit is one of the first things to think about when you start a business. And ideally, you never really stop thinking about it. As your audience grows, their demands change. And their needs evolve. So, you’ll need to constantly adjust your strategy so it serves them best.
This may all sound complicated, and it can be. But not if you stay in tune with what your market wants and needs. And keyword research lets you do that at every stage of business growth. And, to learn how to put this all together for your business, read the full article at WordStream.com
- 08 Jun
Bing PPC Ads: How They Work and How It Compares to Google Ads
For most of us in marketing, when we talk about Pay-Per-Click, we usuall think of Google. Alternatives to the search giant are either not considered or relegated to a minor role. But, Bing, the search engine is powered by Microsoft, strives to outdo Google at every turn. And it has some value that we may not have considered before.
Bing, Working to be The Giant Killer
It’s an ambitious goal. But, there is one place where Bing differentiates itself is through its Pay Per Click ads or PPC. While Google Ads offers a popular PPC feature, Bing’s has unique advantages that distinguish itself from the search engine giant. And, if you’re the cost-conscious owner of a small- to medium-sized business, you may be more interested in Bing’s PPC benefits than Google’s.
To find out why and to see a break down how Bing PPC ads work, as well as how they compare to Google Ads, read the full article at HubSpot.com
- 22 Apr
Three Actionable SEO Techniques to Improve Your Website Right Now
by Matt Bassos
We have been told over and over by digital marketers that you need to be serious about SEO. Now, businesses that rely on organic search visibility for sales and conversions know the importance of SEO.
And ranking for keywords is becoming harder and more time-consuming. The complexity is increasing with each iteration of Google, Bing and Yahoo as they mold their algorithms to create a better search experience for their users.
But you can still take steps to improve your organic-search visibility. It all comes down to building the authority of your business and brand across the Web. In this article by Matt Bassos, he gives us three actions to take to ensure better SEO results, particularly if yours is a relatively new business.
So, to learn what they are and how to use them, read the full article at MarketingProfs.com
- 09 Apr
How User Intent Affects Your SEO Performance: Intent-Based Keyword Research
by Inna Yatsyna
Early in the ‘era of search’ keyword research was quite a simple thing. All that was needed was to collect a wide range of all the words somehow connected with your content. And then, it would rank high. At the time, search engines’ algorithms were mechanical and robotic. So, looking for the pages relevant to queries, they relied on the number of similar keywords.
Times, They are a Ch, Ch, Ch, Changing . . .
Some of the newer technologies of machine learning now allow search engines to provide users with high-quality and relevant results based on their intent, not just on the words they use. That’s why building your SEO strategy around high-volume keywords doesn’t work anymore. Today there are loads of factors which matter for your website ranking and for traffic it drives. And user intent is one that matters significantly.
Well, what actually is user intent? And how can you use it? In this article, Inna Yatsyna takes a look at what user intent is, and how it should affect your keyword research. So to better understand it, and equip you to be able to develop your SEO and improve your content strategy, read the full article at Jeff Bullas’s Blog.
- 04 Apr
Google Shopping Ads Benchmarks for YOUR Industry
by Mark Irvine
We now know that, today, one out of three paid clicks on the SERP go to the shopping ads. And ecommerce advertisers know that they can’t miss the prime digital shelf that shopping campaigns
It is particularly difficult when you’re launching your first shopping campaign. It can be daunting to know whether you’re doing a good job. And many advertisers may be surprised to discover that their Shopping campaigns perform differently. Some may have different click-through rates, costs, and conversion rates from their search campaigns.
So how should you expect Shopping ads to perform in your industry? To see what he came up with and to get the benchmarks for your specific industry, read the full article at WordStream.com
- 07 Mar
The Local Search Factors That Matter Most
by Ayaz Nanji
Think Local . . . Easy to Say. Hard to Do
How to use a tool that has a global presence and is built to span the globe, for a local business, has challenged marketers since the inception of the Worldwide Web. So Moz took a deeper look into this issue. They wanted to understand how some marketers are addressing this dilemma. They went about this through a survey of more than 1,400 local marketers. And these were people who work either in-house for businesses or for agencies specific to localization.
Some of their findings may come as a surprise. But, for the most part, they found that for some, proximity to the searcher is the top factor determining ranking in Google’s Local Pack. To see more of the data and insights as well as a chance to download the original report, read the full article at MarketingProfs
- 17 Jan
Why Consumers Click on Paid-Search Ads
by Ayaz Nanji
Wouldn’t it be great if we could figure out why people tend to click on certain ads? Now, that would be a worthwhile set of insights. It could even let us begin to mold our ads to more accurately match buyer preferences.
Well, as it turns out, there was recently a limited consumer study conducted by Clutch. They looked into that very question. The report [download available] was only based upon a survey of 506 people. They focused on people who clicked on at least one online search ad in the past month.
Now, while this is a small number, there are some extremely valuable insights within the study. For one, consumers say the main reasons they click on paid-search ads are that the units directly answer their search queries. They also say that they responded to ads that mention familiar brands.
To see more of the data, charts and insights, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. A Free MarkeitngProfs Registration may be required to read the full article.
- 18 Dec
The Art of SEO Copywriting: Creating Epic SEO-Friendly Content
The argument rages on. What makes for great SEO development? Is it the content? Or, is it some unseen hand baked into an algorithm?
Some say that the secret to good ranking for your marketing content lies in SEO’s technical side. Others veer towards creative, meaningful SEO copywriting to generate SEO engagement.
There is an Art to Developing Content That Drives SEO Success
However, the art of SEO copywriting goes much deeper than meets the eye. Creating truly epic content which is SEO-friendly isn’t an easy task. Let’s take a look at what makes SEO tick, why copywriting matters and how you can make the most out of this digital phenomenon at Jeffbullas’s Blog.
- 17 Oct
Top 10 Ways to Improve Your Local SEO Right Now
Local SEO is essential to smaller businesses. They operate on a regional, as opposed to a national, level. So, while national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location. And, this strategy relies on marketing your products and services to local leads.
Doesn’t it Just Make Sense to Go Where Your Customers Are?
Optimizing your local SEO means more website traffic, leads, and conversions. And this is because the strategy is more relevant to your base of local customers. Think of this focused strategy as a way to help you compete more effectively against larger national brands. They have unlimited resources to spend. You don’t And by focusing on specific local-SEO to-dos, you can neutralize their advantage.
After all, 35% of all search traffic is local according to an estimate in a 2017 ReviewTrackers’ study. So, without local SEO, your business could be losing out on a significant amount of traffic. So to help you begin to “Go Local,” here are the top 10 ways you can make your local SEO successful.
- 26 Sep
The Beginner’s Guide to YouTube Marketing for Small Businesses
YouTube is one of the biggest websites around. To be more specific, it’s currently the second most popular website in the world.
And even though most people don’t think of YouTube primarily as a search engine, that’s exactly what most visitors do on the site. YouTube’s not just the second most popular website; it’s also the second most popular search engine, In fact, it is only topped only by Google. And this means that the platform presents a huge potential for reach for your business.
But, Is YouTube marketing the right solution for your business?
So, if you are looking for alternative ways to promote your business online, look no further. But if you are wondering if YouTube is really the right solution for your business, here is a great guide to get you started at WordStream.com
- 08 Aug
How to Do Keyword Research for SEO: A Beginner’s Guide
by Rachel Leist
Google always manages to keep us on our toes with all the algorithm updates they keep rollin’ out. But, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.
Yep, the need to do keyword research has stayed the same. But, how you actually do it hasn’t. With all of the changes Google has thrown at us and the added techniques and tools that came with those changes means that finding those golden ticket keywords has changed as well.
So, if you are wondering How to Research Keywords for Your SEO Strategy, then read the full article at HubSpot.com
- 14 Jul
11 Big Changes Coming to Google Ads: What You Need to Know
by Allen Finn
Recently, at Google’s Marketing Live event a whole host of changes were announced. And any one of those changes can have a huge impact on your digital marketing efforts.
During the event, Google Senior VP of Ads, Sridhar Ramaswamy noted that today we operate in a world packed with more curious consumers. Those consumers are far more demanding. And they are way more impatient.
But, People Aren’t Stupid
And that means that today, our prospects expect us to deliver in our ads. They expect ads that offer personalized, hyper-relevant solutions, not generalizations. They want answers yesterday. And they want to save money. Put more eloquently Sridhar said that, “People don’t see value in advertising if they don’t feel valued by advertising.”
So, to see the 11 most interesting features and changes announced at Google Marketing Live, read the full article at WordStream.com
- 05 Jul
Goodbye, AdWords. Hello Google Ads
by Allen Finn
Google has made the executive decision. They are going to consolidate its overwhelming abundance of ad products under three brand new umbrellas. this will include their Google Ads, Google Marketing Platform, and Google Ads Manager. And, in fact, in the process, we are saying goodbye to the digital marketing world’s favorite: AdWords.
You Didn’t Misread That
Google is in fact sunsetting AdWords, but in name alone. This and a slew of other shakeups (more consolidation! Smart Campaigns!) were announced by Google’s Senior VP of Ads and Commerce, Sridhar Ramaswamy.
If you are wonder what this all means and why this rebrand is happening now. Or if you would like to understand what Google Ads means for the future of keywords, then read the full article at WordStream.com
- 05 Jun
8 Ways to Cross-Sell/Upsell Customers with Search & Social Ads
Did you know that 32% of customers order again from the same company. And they tend to do that within their first year of becoming a customer?
The best – and cheapest – opportunities are the ones you already have
Running efficient advertising campaigns to re-convert past customers can a gold mine. Now, while it might seem counter-intuitive to re-invest in the same individuals, running paid campaigns for cross-sell/upsell has high value. But, experience shows that it can increase each customer’s lifetime value. Plus, it can boost the over all average order value of that customer. And that means increasing your revenue within your existing customer base.
So, to see how you can do this through search and social ads, read the full article at WordStream.com
- 05 May
A Comprehensive Guide to Local SEO in 2018
by Kelsey Smith
Local search is powerful for small businesses. Why? Because today, four out of five consumers use search to find local information. And that means if your business isn’t optimized for local search, you could be missing out on 80% of your potential customers.
In Short, Local SEO is Critical if You Want Your Business to Stay Relevant
Local SEO helps businesses promote their products and services to local prospects and customers. And to thrive in local search, you need to do three things: optimize your Google My Business account, improve your on-page SEO by updating your website, and excel on the Wild Wild Web.
While it might sound overwhelming, it’s entirely feasible to succeed in all three with some patience and perseverance. So read the full article at HubSpot.com and we’ll explore each one in-depth.
- 13 Apr
Google Search Trends: How Results Pages Are Evolving
by Ayaz Nanji
To successfully market and get the results that your business needs, you need digital marketing. And, a huge part of digital today is search marketing. But, to find success, you need to understand how your buyers are using search and how they search. And, even more importantly, you need to know how the results are being shown to them.
Enter SERP . . . The “Show Me” State of the Digital Kingdom
According to recent research from Searchmetrics, the days of initial Google SERPs including organic results are long past. And, currently, most initial Google Search Engine Results pages (SERPs) now include a mix. But, now results are a blend of some classic organic results and Universal Search elements.
To see the data and insights, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
- 12 Apr
Get Web Traffic Without Relying on Google – or Spending a Dime
- Apr 12, 2018
- Dan Hoff
- Google, Google AdWords, Marketing for Small Business, Search Engine Marketing
by Neil Patel
As of this month, Google had almost 75% of the search engine market share. And that means that far more people are looking for information on Google than on any other search engine. So, if you have a new website, you should be putting most of your energy into ranking on Google, right?
That May Not be the Best Way
There’s no doubt that Google is a big player when it comes to generating web traffic and that AdWords can help you get where you want to go – fast. But not everyone who is just starting out can afford to go all in on AdWords.
So, how do you get website traffic without relying on Google? Believe it or not, it’s possible. And you can even do it for free. And to learn how, read the full article at KISSmetrics.com
- 20 Feb
Your Google Rank Doesn’t Matter Anymore
Back five or six years ago, we had all the information we needed. It was there, all within Google Analytics, and you could get relatively accurate search volume estimates from within Google’s Keyword Tool. However, that changed. Google move to encrypted search. The tools and services we used to that point were rendered less and even ineffective in measuring the impact of organic search on a granular level.
Changes. . . All These Changes
Next was Google’s decision to move search volume estimate within their Keyword Planner tool to show estimates in broad ranges. These changes have forced marketers to adapt their search strategy. Now they need to focus less on individual keywords and shift to a topic-centric content strategy. This is especially true for content sitting at the top of the funnel.
Now, to find out if your Google Rank even matters now, and what you can do about it, read the full article at HubSpot.com
- 12 Feb
What Impact Does Google AMP Have On SEO? Here’s Everything You Need To Know
- Feb 12, 2018
- Dan Hoff
- Digital Marketing, Google, Search Engine Marketing, Search Engine Optimization, SEO, Website Conversion Strategies
Accelerated Mobile Pages (aka Google AMP), is an open source initiative backed by Google. It helps publishers design mobile-friendly pages that load instantly on mobile devices. And on February of 2016, Google officially integrated Accelerated Mobile Page results into its mobile search results.
This new algorithm has given priority to speed on mobile devices
The net result of this is that now marketers need to be acutely aware of the affects that Google AMP will have. And, they need to know how this is impacting their website, content and all the other areas of their marketing efforts.
The more you understand about the impact that AMP can have on your business the better
Speed appears to be an area that ranks high with users. And Google is looking to maximize this fact with the creation of AMP. However, there are key things that all marketers should be aware of that go well beyond this when it comes to Google AMP. And to learn what they are, read the full article at Jeffbullas’s Blog.