- 25 May
Advanced Remarketing: How to Build an Intent Map (And Get More Conversions)
by Allen Finn
WordStream has devoted tens of thousands of words to remarketing. They’ve touted best practices, #hacks, and cross-platform strategies, shared superlative creative. And they have made note of just about anything that relates to getting your ads in front of your most valuable prospects (again).
But What About Taking Your Remarketing Program to the Next Level?
It’s no secret that remarketing is integral to sustained success in online advertising. After all, it allows you to reach prospects already familiar with your brand. It can provide them ample opportunity to return to your site and complete some sacred, coveted [desired action]. In fact, WordStream’s Senior Data Scientist, Mark Irvine, has discovered that people are 2x more likely to convert after seeing your ad 6 times.
So, whether you’re a SaaS company looking to fill your funnel and push leads to trial and, eventually, purchase. Or if you’re an ecommerce shop looking to move units, read the full article at WordStream.com to learn Advanced Remarketing: How to Build an Intent Map and Get More Conversions.