- 27 Jul
10 Effective Tactics for Promoting Your Content
by Mario Medina
You want to make your content marketing program work. And to do that, you need to devote a huge amount of energy, time and resources. An add to that the fact that the creative process is not easy either. It simply takes a lot to create great content.
If a Whitepaper Falls in the Forest, . . .
But, even when you create great content, it might never be seen. That is, if it’s not promoted and shared. Content promotion is critical to the success of every piece of content. And that means that promotion is crucial to the success of your content strategy in general.
After all, the more views your content has, the more likely you are to engage a customer and ultimately make a sale. So, to make sure content gets seen and has a chance at generating leads, take a look at these 10 unpaid, organic content promotion tactics that Mario Medina brings us on MarketingProfs.
- 20 Mar
10 Proven Content Promotion Strategies To Get More Traffic To Your Website
We’ve all heard it before, content is king. And most successful brands are already validating that statment. That is evidenced by the flow of unique and powerful content marketing campaigns. And really, there’s no wonder why they do it.
So Why Do They Do That? Becuase It Works
Research tells us that content marketing costs 62% less than traditional advertising channels. Additionally, it provides three-times as many results in terms of traffic and leads. And, as another study from Curata points out, 74% of companies say that content marketing is enhancing the quality and increasing the quantity of leads.
So, regardless of your business type and industry, you can leverage content to improve your brand’s awareness. develop a solid brand reputation, and eventually increase your leads and sales. All with content. And in this post from Jeff Bulla’s blog, Tiffany Harper sharies 10 proven content promotion strategies to improve your business’ exposure and performance. Read the full article on Jeff Bullas’s Blog.
- 16 Oct
12 Proven Content Promotion Strategies To Get More Traffic
In their 2018 research, the Content Marketing Institute found that 37% of brands plan to increase their content marketing spending. And, small businesses continue to invest heavily in content marketing.
As a Result, Content Marketing has Seen an Exponential Growth
However even with all this content, most still sits in the deep corners of the internet. And most goes unnoticed. As an example, Ahrefs found that 91% of content doesn’t get any organic traffic from Google.
No Need to Get Disheartened Though
Instead, you need to create a fail-proof content distribution strategy that ensures visibility for every piece you publish. But how? Where to start? Let’s look at how to create a distribution strategy from scratch on Jeffbullas’s Blog.